Whiskey Spotlight: Blind Barrels

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Hey, everybody.
Welcome into the film and

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whiskey podcast.
I'm Bob book, I'm Reggie, and

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we're coming at you with another
special bonus.

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Episode in bonus episode Brad.
We have a really special episode

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plan today, and it's something
that we've only really done.

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I think, once before, we're just
basically putting the spotlight

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on a brand today.
And I think from the get-go,

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there's already people listening
to this that are like, oh my

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gosh, like they're doing
sponsored content.

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First of all, no, we're not like
this is, we're not being paid

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anything.
For this, we just kind of

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stumbled across this brand
reached out and said, hey, what

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are you about?
And then after learning what

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they were about.
We said, all right.

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Come on our podcast.
Yes.

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So we have not been paid
anything by this brand, but we

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have been sent some product to
try live on air.

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And we're also joined by their
CEO and founder.

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And the Brandon question today,
Brad is called Blind barrels.

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This is a subscription service
that sends you Whiskey in the

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mail.
Hey, I mean I'm sold already but

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here's the thing that they You
that's unique, they send you

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four samples of whiskey in a
quarterly box that you subscribe

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to.
So you get it every three months

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unless you sign up for like a
one-off.

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But the idea is every quarter,
you get a box of whiskey,

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there's four samples in it, and
they're just labeled a b, c and

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d e.
There's no other information

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about it in the box.
And as you try them, you go onto

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their website that give you a
special code.

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And after you taste them, you
take your notes on them.

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Each one is revealed to you and
it's a great way of Introducing

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yourself to some of America's
best craft distilleries and

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that's what we're going to do on
the podcast today.

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We're joined by Bobby Demars,
who is, as I said, the CEO Bob,

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he's been very patient sitting
over here.

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Watching us.
Talk ourselves to death.

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Bobby, how you doing today?
Fantastic, thank you so much for

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having me on the show.
Combines my two favorite things

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in the world, whiskey in film.
So like I said, we're going to

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jump in and drink all four of
these samples live on air with

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Bobby walking us through the
process and you've already kind

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of teased it a little bit, but
you are one of our few guests

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that has had one or both feet in
both of our Preferred Industries

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here, you're a filmmaker and
also a CEO of a whiskey company.

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So let's I mean, let's talk a
little bit about your background

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in the film industry.
Walk us through, you know, all

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the all the oscar-winning films
that you've directed and Art in.

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I see the shelf behind.
You just like covered in Golden

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Globes and Emmys and everything
else.

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So walk us through it, man.
Well, I've won so many awards.

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That I'll tell you what, if
anybody out there is ever made a

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film, it's really difficult.
And I've been lucky enough to

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make a few.
And so, I went to USC on a

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football scholarship.
I was the first player ever

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there to get into film school
there.

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And when I got out, I started
producing, or at least attempt.

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To produce because I think I
just need a good idea and so

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need to listen to what I'm
doing.

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That's all I need to do, someone
just hear my pitch and that's

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not really how it works.
Unfortunately and there's a lot

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of components and at the end of
the day you got to get really

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lucky that I branched out into
doing some screenwriting and you

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have to develop a lot of
material and I was a partner in

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the company.
They made a movie called talk to

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me was really the first
African-American Art House film

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before precious.
It broke the mold and the

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absolute terms of the demo, who
watched that film that had

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Martin Sheen and yep.
There's it really Don Cheadle

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Jew to Jew for its rajee Henson
and it was a great film and I

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had a credit robbed from the
film at the last second by the

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guy that wrote the check for the
movie.

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And, you know, I learned from
that made a documentary that Don

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Cheadle narrated for PBS called
a gesture color.

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And then you know what happens
when after you make a film, was

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you try to make more and it was
so hard to get films made that I

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said, you know what?
I'm going to go out and make a

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film that.
I know I can make.

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Make that I have access to
aspects of it and then I have a

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unique perspective on and I met
won't call the business of

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amateurs came out 2016 at
focused on College athletes

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rights.
So, the money and the disparity

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in the Gap that exists from the
money that comes into what the

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athletes, get the academic
Integrity, or lack thereof

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within the system, and then the
medical side of it, obviously

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the CTE, The Chronic traumatic
encephalopathy, that still been

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pretty newsworthy, and we were
lucky enough to get.

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That was a, I'll tell you making
a bio doc about.

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Guy that's dead, which is what
adjust your color was about a

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radio.
DJ was easy in comparison to

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this, you know, that that film,
you know, how the movie ends, if

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you want to mess with anyone
making a documentary as to how

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the movie ends.
And, you know, was if it was a

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labor of love, we shot 73 days
in 23 cities, and we actually

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made a pretty big impact with
the film on the oversight

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committee, the board of a
non-profit that oversees College

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athletes rights.
We utilize the Snippets of the

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film to create A bill in
California that then was

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replicated in 12 other states
for n IL, which is named image

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and likeness rights for athletes
and the competition was the

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fastest way to change everything
and it got to the Supreme Court

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last summer.
And now, you know, your favorite

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school, their athletes can now
make money from their name image

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and likeness in the short
interim that they can actually

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trade on that value.
And then, you know, quarantine

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hit and, you know, I think a lot
of businesses dried up and in

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the film industry, if you're not
a heavy hitter if you're not You

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know, Soderbergh and Spielberg
and you know, Wes Anderson like

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you guys have been doing
episodes on recently.

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It's really hard to get a movie
made even for big directors and,

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you know, during that little
lull, my buddy was doing Blind,

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whiskey tastings and I done with
wine and never done with whiskey

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before and I was like this is
awesome.

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You know, I loved just the yes
the communal aspect great

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Whiskey's meant to be shared.
You guys do it every episode,

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you know, really kind of opens
up conversation a little bit,

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but I love talking about the
nuances of Each sample and what

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you're getting out of it and the
learning component of it.

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And obviously you have a little
Funk after getting a little bit

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drunk and you're doing that too.
And so I said I'm going to

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figure this out and it took me a
long time.

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You know what I discovered, if
anyone ever needs a lawyer you

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can usually do a free hour-long
consultation with one.

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And so I called up an ABC
attorney, who Alcohol Beverage

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Control.
We said you can't do any of this

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and okay.
And then I did 60 more of those

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calls with different attorneys
until I gleaned enough

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information to figure out how we
could.

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We put other whiskey into
bottles with our brand in and be

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able to distribute to the 42
states that were in and then a

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year to get all those elements
in place after we created the

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company and we launched in
January and we've been growing

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pretty pretty quickly.
And like you said we showcase

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crack Brands you know, so I
think the parallel between the

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business of amateurs really
about showcasing and

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highlighting the disparity in
the gap of these athletes.

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That create a lot of money and
opportunity for their programs

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and don't have it themselves and
And in the whiskey world and

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really Spirits.
In general.

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I mean, prohibition, never
really ended.

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There's a lot of bureaucracy,
you know, there's a lot of

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brands that are making the best
whiskey, you've never tried

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that, you can't get because they
can't get a distributor, to put

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them on the, on the store
shelves because there's 3,000

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brands in these 200 spaces,
right?

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And so when we created this
model we weren't like oh well

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let's put Maker's Mark and
Victor's in Jack Daniels in the

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lineup.
Well there's nothing special

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about that and not everybody
craft is making good stuff.

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Of the ones that are that we
think are worthy of trying.

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Yeah, we wanted to Showcase
them.

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And what better way to do it
than in a blind tasting where

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you can remove your bias that
you have?

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I mean we do with films to write
like we want a film to be good

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because this I wanted artificial
intelligence to be awesome

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because it was Kubrick was
supposed to make it and then

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Spielberg you're gonna.
Come on.

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This is gonna be awesome and I
was like he's running out the

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prostitute robot.
I don't know if I'm Listen, it

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took you nine minutes to get
from.

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Hello.
How are you to prostitute

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robots?
And that's what we appreciate

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about having guests.
Like You on our podcast, I got

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us a real quick, Brad.
You've barely spoken yet and I

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promise we're going to let Brad
talk, but he's over here

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chomping at the bit to get into
this box.

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Bobby, I can tell that you have
such an incredible focus on what

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this brand is about.
Because every question I had

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written down to ask you about
the relationship between film

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and whiskey, and the
relationship between In your

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work, in the film industry.
And this brand you've already

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covered at all, like the
business of amateurs, the

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connection there you've already
drawn those lines.

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So I think honestly, let's dive
into drinking these four

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Whiskey's, and any other
questions that we might have.

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I think we'll throw in here
during the tasting experience,

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Brad, you've opened up your box.
I'm opening up my now.

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Can you explain to our
listeners, when you get a box

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from blind barrels?
What comes inside of it?

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Yeah, well first off, it is The
cleanest aesthetically looking

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boxes.
I think we've ever received.

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You know, and we've received a
lot of different marketing.

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Promotional materials.
This box is gorgeous.

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It's simple.
Elegant.

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There, the the black with gold
is like classic, then you open

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it up and everything in there.
Just is streamlined to fit the

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process of a blind tasting.
There's nothing extraneous.

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There's nothing that is a
Necessary.

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There's no unnecessary Marketing
in there.

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Hmm.
All of it is there to help you

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enjoy your experience of blind
tasting for Whiskey's and I

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think that's what I really
appreciate about it.

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I was tell II opened our
conversation with Bobby before

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we started recording by
basically just saying.

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This is a kick-ass product, man.
Thanks Matt.

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You know it's funny the box.
It's almost like you feel

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guilty.
If you throw the Box away,

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right?
So look you can you can remove

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that foam and you can put your A
weed in their buns going to

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allow them, there's all sorts
of, I think ways that we're

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trying to have a contest to see
which subscriber comes with the

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coolest way to use the Box
because, yeah, we put a lot of

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thought we want people to
associate.

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Top shelf, justjust idea that
with their brand.

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We want them to think of these
things as something special

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because they are, if we just
threw a bunch of plastic bottles

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with some corrugated samples
into a thing, and so you figure

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it out.
Well then you're going to

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associated with that.
So that was important to us,

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make sure the Experience was Top
Shelf.

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Yeah, and I'll say that the, the
tasting table that you send

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along with, it is really an
excellent opportunity to it

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gives people an introduction on
how to start to develop your

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palate.
But I wouldn't say that it's

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overwhelming with like, you
know, 200 different tasting

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notes.
And I think that's what I

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appreciate about it.
It's just enough to make you go.

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Oh yeah, this is in the herbal
realm and let me start thinking

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about what as Specific herbal
note might be but as you become

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more advanced with tasting and
you know, you do enough of it,

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you start to develop your own
tasting wheel that's you know,

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moves on from what you guys have
to offer.

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But I think what I'm trying to
say is this is great for

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beginners to veterans in the
world of tasting.

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Yeah, you know a lot of the look
I still consider myself somewhat

226
00:11:13,000 --> 00:11:15,000
of a whiskey novice.
I've learned, I don't know more

227
00:11:15,000 --> 00:11:18,600
about liquor laws and I do about
whiskey I'd say and yeah, more

228
00:11:18,600 --> 00:11:20,800
of a film better and in terms of
talking about that, I think.

229
00:11:20,900 --> 00:11:22,300
That's what a lot of what I like
about.

230
00:11:22,300 --> 00:11:24,500
You showing them listen to you
guys that when you're breaking

231
00:11:24,500 --> 00:11:27,500
down a film and what's good?
And what's bad, what you're

232
00:11:27,500 --> 00:11:30,100
talking about is accessible to
somebody, that's an obvious.

233
00:11:30,100 --> 00:11:33,100
But you're also hitting on
people that really are kind of

234
00:11:33,100 --> 00:11:34,900
film nerds.
And we're trying to do that with

235
00:11:34,900 --> 00:11:37,300
this box to and the tasting
table.

236
00:11:37,300 --> 00:11:38,600
Yeah, we've reinvented the
wheel.

237
00:11:38,600 --> 00:11:41,200
The wheel is normally the
tasting table and I was always

238
00:11:41,200 --> 00:11:44,400
annoyed by turning that thing
and our box is rectangular.

239
00:11:44,400 --> 00:11:47,700
So we just created something but
it's meant to jar your memory

240
00:11:47,700 --> 00:11:49,400
on.
Like, who am I getting this?

241
00:11:49,400 --> 00:11:52,300
And although we did have
Somebody who bought it for their

242
00:11:52,300 --> 00:11:54,700
spouse.
And the person was like, well,

243
00:11:54,700 --> 00:11:57,400
he has a nut allergy and does
that mean?

244
00:11:57,400 --> 00:11:59,100
And I'm like there's no nuts in
this whiskey.

245
00:11:59,100 --> 00:12:02,800
There's otherwise wouldn't be
whiskey, but there's also not

246
00:12:02,800 --> 00:12:07,300
leather in this whiskey and
there's not stringent, you know,

247
00:12:07,300 --> 00:12:09,200
the things that are actually
listed on there.

248
00:12:09,200 --> 00:12:12,000
This is just what your senses
are telling you.

249
00:12:13,600 --> 00:12:15,400
Well, on that note, he doesn't
say it.

250
00:12:15,900 --> 00:12:19,500
I'm ready to drink, man.
So I've poured out sample a here

251
00:12:19,500 --> 00:12:20,700
in my glass.
Brad.

252
00:12:20,900 --> 00:12:24,300
And let me say this, as we start
nosing, I took a class about a

253
00:12:24,308 --> 00:12:28,000
year ago in my MBA program about
product design and user

254
00:12:28,000 --> 00:12:30,400
experience.
And the idea one of the big

255
00:12:30,400 --> 00:12:34,700
things was like, users love it.
When businesses gamify things.

256
00:12:34,800 --> 00:12:37,500
When there's like an aspect of,
I feel like I'm playing along

257
00:12:37,500 --> 00:12:40,700
here and that's kind of what
this tasting table does for me.

258
00:12:40,700 --> 00:12:43,400
Like, I'm trying to pick out
what what I'm getting here.

259
00:12:43,400 --> 00:12:48,100
But also, you know, I want to
see what the ABV on this is.

260
00:12:48,100 --> 00:12:50,300
I want to know if it's low
proofer high-proof and so it's

261
00:12:50,300 --> 00:12:52,900
like, you're playing playing a
game against yourself and Brad,

262
00:12:52,900 --> 00:12:55,000
I kind of want to play a game
against you here, and I want to

263
00:12:55,008 --> 00:12:58,600
see like, as we get these things
revealed to us, which one of us

264
00:12:58,600 --> 00:13:00,800
is closer.
And let's, let's keep tabs on

265
00:13:00,800 --> 00:13:03,400
these four Whiskey's.
As long as it doesn't turn into

266
00:13:03,400 --> 00:13:07,400
our college dorm room playing
Ken Griffey Juniors Major League

267
00:13:07,400 --> 00:13:09,900
Baseball against each other.
I think we'll be safe.

268
00:13:10,200 --> 00:13:12,000
All right, so what do you get on
the nose here Brad?

269
00:13:12,000 --> 00:13:15,900
Because I mean I get a ton of
cinnamon on this, I get a ton of

270
00:13:15,900 --> 00:13:20,100
baking spice at first it smelled
just a little bit young but

271
00:13:20,100 --> 00:13:22,600
that's kind of I paid it out of
here now and it almost has a

272
00:13:22,600 --> 00:13:25,800
really nice.
Honestly, it kind of smells like

273
00:13:25,800 --> 00:13:29,000
the rebel bourbon that I love so
much like it has a nice, almost

274
00:13:29,000 --> 00:13:32,200
weeded bourbon smell to it.
Yeah, I was going to say the

275
00:13:32,200 --> 00:13:36,500
first note that I took was wheat
and then I almost crossed it out

276
00:13:36,500 --> 00:13:39,700
because I was like, I can't
quite place if it's Rye or

277
00:13:39,700 --> 00:13:42,100
wheat.
And I think it has some of those

278
00:13:42,100 --> 00:13:45,500
baking spices, a little bit of
clove, a little bit of cinnamon

279
00:13:45,700 --> 00:13:48,700
for me though after sitting with
it and letting it open up.

280
00:13:48,900 --> 00:13:51,400
I almost got a little bit of
orange and And a little bit of

281
00:13:51,400 --> 00:13:57,800
Honey coming through as well.
It kind of reminds me of a rye

282
00:13:57,800 --> 00:14:02,500
whiskey that feels like a little
bit of a bright Irish whiskey.

283
00:14:03,500 --> 00:14:05,500
Oh interesting.
So the box that we're going

284
00:14:05,500 --> 00:14:09,400
through is actually the March
release from blind barrels.

285
00:14:09,400 --> 00:14:12,700
So anyone who subscribed back in
March, you've already known what

286
00:14:12,700 --> 00:14:15,400
these whiskies are, but it might
be fun to hear us talking about

287
00:14:15,400 --> 00:14:17,400
them.
Now, on The Taste Brad, I'm

288
00:14:17,400 --> 00:14:19,900
getting kind of the same thing a
little bit more.

289
00:14:20,000 --> 00:14:23,100
I couldn't tell if it Is a wheat
or a rye and that's like,

290
00:14:23,200 --> 00:14:25,700
honestly, I should be able to
tell by now, but when I don't

291
00:14:25,700 --> 00:14:28,200
know, like, I keep
second-guessing myself.

292
00:14:28,600 --> 00:14:31,200
I really like this, it just
tastes again.

293
00:14:31,200 --> 00:14:34,200
It has a little bit of The Craft
thing going on, where it's just

294
00:14:34,200 --> 00:14:38,000
slightly a little youthful, but
definitely not as much as some

295
00:14:38,000 --> 00:14:40,000
of the more recent craft
Whiskey's we've had.

296
00:14:40,000 --> 00:14:42,600
This is pretty well-rounded.
I'd be kind of shocked at.

297
00:14:42,600 --> 00:14:44,800
This wasn't like, at least four
years old.

298
00:14:45,300 --> 00:14:47,200
And you guys, I like that.
You mentioned that like, yeah,

299
00:14:47,200 --> 00:14:50,500
like, you were to play a game
like, you're like, jigsaw Bob.

300
00:14:50,800 --> 00:14:53,500
You're gonna, you're gonna wake
up and saw your foot off the

301
00:14:53,500 --> 00:14:56,800
only way that you can get
through all these whiskies that.

302
00:14:56,800 --> 00:15:00,200
There's this game component.
And yeah, I mean we do this, we

303
00:15:00,200 --> 00:15:03,400
only test things, blind, we
don't push brands that we want

304
00:15:03,400 --> 00:15:06,400
to be in the lineup.
We literally, I have my whiskey

305
00:15:06,400 --> 00:15:08,700
Wizards or Spirits guides as we
call them.

306
00:15:08,900 --> 00:15:11,300
And everything we do is
completely blind and we go

307
00:15:11,300 --> 00:15:14,400
through it and we're wrong about
stuff all the time.

308
00:15:14,600 --> 00:15:19,100
And this is a bourbon at a Vail
Colorado called 10th mountain

309
00:15:19,800 --> 00:15:22,400
and yeah I think you Picked up
on the, you know that cinnamon,

310
00:15:22,900 --> 00:15:26,200
there's that baking spice that
comes in and what's what's so

311
00:15:26,200 --> 00:15:28,400
hard to pinpoint on this one.
First of all, they're in a

312
00:15:28,400 --> 00:15:31,900
climate that gets really hot
really cold and so, you know,

313
00:15:31,900 --> 00:15:36,400
the, it's not and stated because
they have, they mix various ages

314
00:15:36,400 --> 00:15:39,800
1 to 3 and even older barrels
together in order to kind of

315
00:15:39,808 --> 00:15:43,800
create this unique taste and
it's and it is something that a

316
00:15:43,800 --> 00:15:47,700
lot of people can't pinpoint
because I think because that age

317
00:15:47,700 --> 00:15:49,800
statement that it's hard to tell
what it is.

318
00:15:49,800 --> 00:15:51,200
It's mixing all these Current
things.

319
00:15:51,200 --> 00:15:53,400
We don't like to think that
young is bad.

320
00:15:53,900 --> 00:15:56,600
You know our June lineup, we had
a 15-year Rye matured in a while

321
00:15:56,600 --> 00:15:59,300
or Barrel.
You know we just had an

322
00:15:59,300 --> 00:16:02,600
eight-year Malta dry.
That's maybe one of the best

323
00:16:02,600 --> 00:16:06,900
wikis I've ever had made by one
of the best craft distillers

324
00:16:06,900 --> 00:16:09,700
you've never heard of in the
country and every single line

325
00:16:09,700 --> 00:16:11,900
UPS actually getting better and
better and better, you know, and

326
00:16:11,900 --> 00:16:14,500
if we do more of these down the
road, I'll give you boxes to

327
00:16:14,700 --> 00:16:18,900
kind of keep you guys guessing.
But yeah, this is this is a, a

328
00:16:18,900 --> 00:16:20,600
guy named Ryan Thompson out in
bail.

329
00:16:20,800 --> 00:16:23,000
Rado.
And, you know, we knew we had to

330
00:16:23,008 --> 00:16:25,300
have a bourbon in the lineup and
we wanted to start with the

331
00:16:25,308 --> 00:16:26,700
bourbon.
People were probably going to be

332
00:16:26,700 --> 00:16:28,100
complaining if they didn't get
one.

333
00:16:28,500 --> 00:16:32,300
And I think what's important to
note that, you know, if somebody

334
00:16:32,300 --> 00:16:35,400
wants to get a bottle of this, a
full bottle of this, we sell it

335
00:16:35,400 --> 00:16:37,300
for the same price as if you're
at The Distillery.

336
00:16:37,400 --> 00:16:39,200
Yeah.
Some of the bottles in these

337
00:16:39,200 --> 00:16:42,700
lineups actually have gone for
two or three times, their MSRP

338
00:16:42,700 --> 00:16:44,700
from The Distillery in the
secondary Market.

339
00:16:45,600 --> 00:16:48,100
You know, we have a bottle right
now, it's 150 dollar bottle at

340
00:16:48,100 --> 00:16:50,300
The Distillery and we're selling
it for 120.

341
00:16:50,700 --> 00:16:53,400
And so all of these brands that
and they're not going to make

342
00:16:53,400 --> 00:16:56,100
this one bottle anymore.
So in a few years it's going to

343
00:16:56,100 --> 00:16:58,100
be worth about three times that
amount.

344
00:16:58,500 --> 00:17:01,100
So I think the coolest thing
about the club besides the

345
00:17:01,100 --> 00:17:03,000
experience is actually access
that.

346
00:17:03,300 --> 00:17:05,599
Yes you would never be able to
try this brand probably any

347
00:17:05,599 --> 00:17:09,099
other way some of these you
know, aren't you can't get them

348
00:17:09,599 --> 00:17:11,800
at your total wonder about my a
lot of these.

349
00:17:11,900 --> 00:17:14,800
Usually three out of the four
samples are rock stars, within

350
00:17:14,800 --> 00:17:17,000
50 miles, but you wouldn't be
able to buy or try them any

351
00:17:17,000 --> 00:17:19,000
other way.
And this was really, really good

352
00:17:19,000 --> 00:17:21,800
and it was a high ride bourbon
Hi wheat bourbon.

353
00:17:21,800 --> 00:17:26,700
So I was wrong on that, only 92
proof but damn good and Brad as

354
00:17:26,700 --> 00:17:29,300
we get into sample, be, I'd love
to know what you think of this

355
00:17:29,300 --> 00:17:30,800
one on the nose.
Yeah.

356
00:17:30,800 --> 00:17:34,400
This one I'm starting.
I feel like I pick up a little

357
00:17:34,400 --> 00:17:40,200
bit of tobacco there.
There is some hmm.

358
00:17:41,300 --> 00:17:45,100
I'm trying to look at the
tasting table while I'm speaking

359
00:17:45,100 --> 00:17:48,000
and sniffing.
I, you know, I'm getting some of

360
00:17:48,008 --> 00:17:50,600
what you're talking about, but
it also smells like do member

361
00:17:50,700 --> 00:17:54,100
Were the, the bubble gum
flavored medicine that you got

362
00:17:54,100 --> 00:17:55,200
your kid?
Yep.

363
00:17:55,200 --> 00:17:58,900
Like the stuff that looked like,
Pepto-Bismol like it, it smells

364
00:17:58,900 --> 00:18:01,300
like that.
You know, Bobby just said, oh,

365
00:18:01,300 --> 00:18:03,800
we know we needed a bourbon in
here, so like now I'm thinking,

366
00:18:03,800 --> 00:18:06,300
oh, maybe it's not a bourbon.
Maybe it's some sort of like,

367
00:18:06,300 --> 00:18:09,700
mult whiskey here, man.
It's hard to do these blind,

368
00:18:09,700 --> 00:18:11,200
isn't it?
Yeah.

369
00:18:11,200 --> 00:18:15,200
But I will say, With the
experience of drinking.

370
00:18:15,200 --> 00:18:19,200
All of our whiskey, not blind
and knowing so much going into

371
00:18:19,200 --> 00:18:22,200
it.
Blind, tastes are like stressful

372
00:18:22,300 --> 00:18:26,900
for me.
This one, I take a sip, and I

373
00:18:26,900 --> 00:18:29,300
get a little bit of honey.
All right.

374
00:18:29,300 --> 00:18:32,600
I'm gonna go out on a limb here
and say, I don't think this is a

375
00:18:32,600 --> 00:18:36,300
rye whiskey, it just doesn't
smell or taste like Riot has the

376
00:18:36,300 --> 00:18:40,000
spiciness of awry on the back
and it has some of that like

377
00:18:40,000 --> 00:18:42,500
vegetable thing that we get
sometimes with craf try.

378
00:18:43,200 --> 00:18:47,300
But it just tastes.
I almost want to say this is

379
00:18:47,300 --> 00:18:49,000
like an exotic grain, you know
what I mean?

380
00:18:49,100 --> 00:18:52,500
Remember, how spell Watershed
he's to spelt?

381
00:18:52,500 --> 00:18:55,000
Yeah, yeah, yeah.
I wonder if this is like, some

382
00:18:55,000 --> 00:18:57,700
weird strain of corn.
That's not usually in bourbon

383
00:18:57,700 --> 00:19:02,300
or, I don't know, man.
But I'm gonna say that I think

384
00:19:02,300 --> 00:19:06,100
this is a malt whiskey and I'm
probably very, very wrong.

385
00:19:06,200 --> 00:19:09,800
Watch it, be awry.
I think that this is a rye and I

386
00:19:09,800 --> 00:19:14,600
think that it's around 88 to 92
proof.

387
00:19:15,200 --> 00:19:17,800
That's my guess.
Let's see, the reveal here, the

388
00:19:17,800 --> 00:19:20,700
reveal.
This is a 100% wheat.

389
00:19:20,700 --> 00:19:25,300
Whiskey.
Not rump, but but also not a

390
00:19:25,300 --> 00:19:29,300
rare when I was gonna I was
gonna say I kind of had the odds

391
00:19:29,300 --> 00:19:32,900
on my side because it was like
Rye versus the field like of

392
00:19:32,900 --> 00:19:37,100
every other grain it could be.
Sometimes that vegetables' you

393
00:19:37,100 --> 00:19:39,600
know is telling you that there
was a softness to it.

394
00:19:39,600 --> 00:19:41,800
Yeah you did pick up on the
honey, there is some honey in

395
00:19:41,800 --> 00:19:43,700
this one.
As you can see in the tasting

396
00:19:43,700 --> 00:19:47,300
notes in the aroma notes and so
your Going up on the notes and

397
00:19:47,300 --> 00:19:49,800
sometimes the mash bills
difficult to pick up on, you

398
00:19:49,800 --> 00:19:51,000
don't see a lot of hundred
percent.

399
00:19:51,000 --> 00:19:54,000
We tweets out there because
they're hard to make.

400
00:19:54,000 --> 00:19:59,100
And Ryan winter who started this
company out in San Clemente, I

401
00:19:59,100 --> 00:20:01,500
met him because my dad lives out
there and I was visiting.

402
00:20:01,500 --> 00:20:05,200
And really we wanted to beta
test with a Distillery, like the

403
00:20:05,200 --> 00:20:08,300
process of what went into it, to
make sure that we were being

404
00:20:08,300 --> 00:20:11,000
fair to them throughout the
process and making sure it

405
00:20:11,000 --> 00:20:13,600
worked with all of her price
points and just the, the

406
00:20:13,600 --> 00:20:15,800
logistics, and the legality of
all the stuff we had to go.

407
00:20:15,900 --> 00:20:18,900
Go through, in order to make
this whole thing happen and he

408
00:20:18,900 --> 00:20:21,700
apprenticed up a dry fly in
Washington.

409
00:20:22,200 --> 00:20:23,500
You know, also makes well-known
wheat.

410
00:20:23,500 --> 00:20:27,900
Whiskey and, you know, I mean,
your, your Pappy, lines larceny.

411
00:20:27,900 --> 00:20:30,500
I mean, there's some good weeds,
obviously out that are out there

412
00:20:30,500 --> 00:20:34,200
your Weller's, and, and Ryan's
doing some stuff.

413
00:20:34,200 --> 00:20:37,400
He's working on some older age
statements, but this was really

414
00:20:37,400 --> 00:20:40,400
popular in a March line up.
This was maybe one of the more

415
00:20:40,400 --> 00:20:43,900
popular bottles that people
ordered and we call it a summer

416
00:20:43,900 --> 00:20:45,400
sipper.
We think it's really easy to

417
00:20:45,400 --> 00:20:48,200
drink.
Really mellow on the palate and

418
00:20:48,200 --> 00:20:50,800
we got into some higher proof
stuff in some of our other

419
00:20:50,800 --> 00:20:53,100
lineups.
We sometimes build upon that I

420
00:20:53,108 --> 00:20:56,200
think it's hard to figure out
the way that we position brands

421
00:20:56,200 --> 00:20:57,800
in the lineup.
Sometimes, that's the biggest

422
00:20:57,800 --> 00:21:00,500
debate that we have.
This guy's a Craftsman, he's

423
00:21:00,500 --> 00:21:03,500
making some good stuff.
So once again this is this is

424
00:21:03,500 --> 00:21:06,700
called Drift Distillery from San
Clemente Brad.

425
00:21:06,700 --> 00:21:09,700
I'm into sample3 here.
I'm gonna go out on a limb.

426
00:21:09,700 --> 00:21:13,500
I'm going to say this is our rye
and it has a very bourbon e

427
00:21:13,700 --> 00:21:17,300
character for being a riot.
Kind of Has me of that MGP

428
00:21:17,300 --> 00:21:21,100
Barrel we picked from from
Western Reserve in that way.

429
00:21:22,200 --> 00:21:26,000
I don't I could be wrong but
this is just striking me as a

430
00:21:26,100 --> 00:21:30,200
very caramel and brown sugar for
were dry.

431
00:21:30,300 --> 00:21:33,500
So that's interesting.
I am getting like a black

432
00:21:33,500 --> 00:21:36,600
licorice note on this one.
It's a little bit more earthy

433
00:21:36,600 --> 00:21:40,300
for me.
There is a little bit of that

434
00:21:40,300 --> 00:21:44,200
caramel brown sugar sweetness.
I can see what you're getting

435
00:21:44,200 --> 00:21:46,500
like some anise on this to like.
Yeah.

436
00:21:46,500 --> 00:21:48,000
Yeah.
But again like that I mean that

437
00:21:48,000 --> 00:21:50,300
could be maltiness but that
could also be Riley like we've

438
00:21:50,300 --> 00:21:51,700
gotten that on both of those
before.

439
00:21:52,200 --> 00:21:53,700
I mean you guys are your.
Oh that's right.

440
00:21:53,700 --> 00:21:55,600
That's a really good comments
about this.

441
00:21:55,700 --> 00:21:57,700
Yeah.
That you know I mean and you can

442
00:21:57,700 --> 00:21:59,300
kind of reduce.
Are we heading towards the Ryan?

443
00:21:59,300 --> 00:22:02,400
This is probably you know you
get these these guys that I only

444
00:22:02,400 --> 00:22:05,700
drink bourbon, this one changed
a lot of people's minds.

445
00:22:06,100 --> 00:22:10,100
This is a rye out of Columbus.
Little West.

446
00:22:11,100 --> 00:22:15,100
That's my hometown baby.
They are awesome.

447
00:22:15,200 --> 00:22:17,800
I'll tell you they sent us.
Talk about good people and good

448
00:22:17,800 --> 00:22:20,700
whiskey.
Middle west, everything they

449
00:22:20,700 --> 00:22:23,100
make is phenomenal.
We debated?

450
00:22:23,300 --> 00:22:25,500
What was going to be in the
lineup, because they had so many

451
00:22:25,500 --> 00:22:27,600
good products.
And actually was a good.

452
00:22:27,600 --> 00:22:30,300
I mean, exceptional this dark
Pumpernickel.

453
00:22:30,300 --> 00:22:33,400
I remember seeing it on a few
lists as, like the top whiskey

454
00:22:33,400 --> 00:22:34,600
from the state of Ohio.
Yeah.

455
00:22:34,700 --> 00:22:37,400
Fred minute put it at his best
Rider.

456
00:22:37,400 --> 00:22:39,700
I think of This year.
The yeah, it's not a word, it's

457
00:22:39,700 --> 00:22:41,700
going down.
And I know that he knows about

458
00:22:41,700 --> 00:22:43,300
us.
I think that he heard about this

459
00:22:43,300 --> 00:22:47,200
and he jumped on what we were
doing, but I don't know.

460
00:22:47,500 --> 00:22:50,500
But let's talk to his manager
and see if that was a factor.

461
00:22:50,500 --> 00:22:53,200
But yeah, I mean I just thought
the word Pumpernickel sounded

462
00:22:53,200 --> 00:22:57,300
cool that means that they left
the husk on you know, of the

463
00:22:57,300 --> 00:22:58,900
actual ride when they distilled
it.

464
00:22:58,900 --> 00:23:03,100
And yeah I mean this this is a
smooth, I always have a bottle

465
00:23:03,100 --> 00:23:06,200
of this at my house because if
you want to pour some for

466
00:23:06,200 --> 00:23:09,400
somebody and have them be
really, Press with I mean, just

467
00:23:09,400 --> 00:23:13,700
how complex this Rye is and
yeah, I'm a rider.

468
00:23:13,700 --> 00:23:17,200
I'm a I like a little bit of
everything but this is maybe one

469
00:23:17,200 --> 00:23:19,900
of my favorite go-to.
Was he is Bobby, I think you and

470
00:23:19,900 --> 00:23:23,500
I might have a pretty similar
palette because I'm the same

471
00:23:23,500 --> 00:23:25,800
way, man.
I like all Whiskey's but rise

472
00:23:25,800 --> 00:23:29,400
just consistently draw me in.
That's so funny.

473
00:23:29,400 --> 00:23:32,000
You guys say that because I just
poured sample, D out into my

474
00:23:32,000 --> 00:23:36,700
glass and I'm like, oh, this is
my jam like this smells like

475
00:23:36,700 --> 00:23:39,800
peanut butter.
Butter and maple syrup on top of

476
00:23:39,800 --> 00:23:42,100
a waffle.
And I'm like hell yeah.

477
00:23:42,100 --> 00:23:45,300
Again I don't know if you have
two Bourbons in here judging by

478
00:23:45,300 --> 00:23:47,200
your comments earlier I'm going
to guess that this is not a

479
00:23:47,200 --> 00:23:49,200
bourbon but if it's not a
bourbon that it maybe it's like

480
00:23:49,200 --> 00:23:53,400
a corn whiskey or something
because this like it smells like

481
00:23:53,400 --> 00:23:56,600
the most decadent bourbon.
I can imagine like your favorite

482
00:23:56,600 --> 00:24:02,200
whiskey mellow corn.
DSP number one in Kentucky.

483
00:24:03,200 --> 00:24:07,300
Yeah, Bob, this is hands down
the most decadent of the four

484
00:24:07,300 --> 00:24:12,500
options when I think about a
whiskey having caramel on the

485
00:24:12,500 --> 00:24:15,000
nose.
This is what I think about my

486
00:24:15,000 --> 00:24:19,500
God, I think it's easy to throw
caramel around as a tasting or a

487
00:24:19,500 --> 00:24:22,800
nosing note.
When in all reality it's just

488
00:24:22,800 --> 00:24:25,600
kind of you know, sweet and it
might just be like a corn

489
00:24:25,600 --> 00:24:27,100
sweetness or something.
Yeah.

490
00:24:27,900 --> 00:24:31,300
This is like decadent caramel
and I definitely get like

491
00:24:31,300 --> 00:24:33,600
roasted peanuts on the very
Cadet though.

492
00:24:33,600 --> 00:24:36,200
Like it just it's like it's like
you folded.

493
00:24:36,300 --> 00:24:38,600
It's like caramel corn that has
peanuts in it.

494
00:24:38,900 --> 00:24:41,600
Hmm.
Yeah I was going to say it gives

495
00:24:41,600 --> 00:24:47,400
me almost like a like a Boy
Scout popcorn like like really

496
00:24:47,400 --> 00:24:52,800
high and caramel popcorn with
like a peanut butter drizzle

497
00:24:53,300 --> 00:24:56,900
over that.
I'm like, super Diggin and I'm

498
00:24:56,900 --> 00:24:58,800
still just nosing it.
Well before we get to the

499
00:24:58,800 --> 00:25:00,500
reveal, I did just take a sip
and Brad.

500
00:25:00,500 --> 00:25:03,200
I want you to sip you know,
because so I can spoil I think

501
00:25:03,200 --> 00:25:06,500
here but like the way the
alcohol hits my palette on this

502
00:25:06,500 --> 00:25:12,600
is almost effervescent like it
almost has a bubbly soda type

503
00:25:12,600 --> 00:25:15,200
quality to it.
This is it's like drinking

504
00:25:15,200 --> 00:25:19,800
something that's spiked like a
rum and coke or a a Jack and

505
00:25:19,800 --> 00:25:22,100
Coke or something like that.
But man.

506
00:25:22,100 --> 00:25:24,800
Oh man, this thing is fantastic.
I hate.

507
00:25:24,800 --> 00:25:27,100
This is definitely the highest
proof one we've had.

508
00:25:27,800 --> 00:25:30,900
Yeah, I'm gonna guess it's like
a bottle and bond area around

509
00:25:30,900 --> 00:25:32,800
100 maybe 105, something like
that.

510
00:25:33,000 --> 00:25:37,100
Yeah, it's got a bubblegum
quality to it of flavor on the

511
00:25:37,108 --> 00:25:40,300
palette that I really love the
caramel kind of backs off a

512
00:25:40,308 --> 00:25:43,100
little bit from the nose.
It's not quite as decadent and

513
00:25:43,100 --> 00:25:47,000
it's yeah, effervescent.
That's a really good word.

514
00:25:47,000 --> 00:25:50,500
It is lighter.
Do you know, a lot lighter body

515
00:25:50,500 --> 00:25:53,000
than I expected it to be?
Do you remember when we picked

516
00:25:53,000 --> 00:25:56,200
our Watershed barrel and our
friend and dimmick said that she

517
00:25:56,200 --> 00:25:59,000
had nicknamed one of the barrels
Juicy Fruit because it takes his

518
00:25:59,000 --> 00:26:01,600
legacy for his taste, like Juicy
Fruit gum, bro.

519
00:26:01,600 --> 00:26:04,100
If this is a watershed Barrel,
Oh, then, that would be awesome.

520
00:26:04,200 --> 00:26:07,800
That I would feel so
accomplished.

521
00:26:08,200 --> 00:26:09,700
Also, two whiskies from
Columbus.

522
00:26:09,700 --> 00:26:11,000
Would be pretty bad.
Would be cool.

523
00:26:11,800 --> 00:26:14,200
Wow, you guys are like, you know
what's interesting?

524
00:26:14,200 --> 00:26:16,600
You guys started off, like a
little off, the mark and the

525
00:26:16,600 --> 00:26:17,800
guessing.
You're a little down in the

526
00:26:17,800 --> 00:26:20,000
dumps.
You guys are really humming and

527
00:26:20,000 --> 00:26:23,300
Bambam.
And, and I mean, I call this

528
00:26:23,300 --> 00:26:23,700
one.
You're right.

529
00:26:23,700 --> 00:26:26,700
This is a bourbon.
I'll reveal it in a second and I

530
00:26:26,700 --> 00:26:28,900
call this kind of the
Everlasting Gobstopper.

531
00:26:29,000 --> 00:26:32,400
The snow has raised taste, like
snozberries where there's this,

532
00:26:32,600 --> 00:26:33,700
you know.
There's this.

533
00:26:33,700 --> 00:26:36,000
Yeah, we are The Music Makers
and we are the dreamers of

534
00:26:36,000 --> 00:26:39,500
dreams and there's this element
of this particular whiskey

535
00:26:39,500 --> 00:26:41,300
farmer.
This is a True Grain of grass

536
00:26:41,300 --> 00:26:43,400
glass distiller.
This is somebody that you

537
00:26:43,400 --> 00:26:48,000
haven't heard of and it evolves,
like the smell, The Taste, the

538
00:26:48,000 --> 00:26:51,800
long finish, a turn.
This isn't this, is the decadent

539
00:26:52,000 --> 00:26:54,500
perfect whiskey and we did a
blind tasting.

540
00:26:54,500 --> 00:26:57,900
I threw a curveball in.
I put a bottle of four hundred

541
00:26:57,900 --> 00:27:03,300
dollar bottle of old Carter in
the lineup and this beat Eat out

542
00:27:03,300 --> 00:27:07,800
old Carter and a blind tasting,
amongst everybody and it crushed

543
00:27:07,800 --> 00:27:09,300
and nobody had heard of this
brand.

544
00:27:09,300 --> 00:27:12,900
They went on to win, massive,
blind tasting, competitions,

545
00:27:12,900 --> 00:27:15,700
they're just really kind of
hitting the map and you're going

546
00:27:15,700 --> 00:27:17,900
to hear about these guys a lot
in the future.

547
00:27:18,100 --> 00:27:21,000
This is Corbin cash out of hot
water.

548
00:27:21,000 --> 00:27:24,900
Okay, Corbin cash, I mean we're
talking with them a year ago.

549
00:27:25,500 --> 00:27:29,300
I don't think anybody heard of
these guys and you know, we had

550
00:27:29,300 --> 00:27:31,100
a friend that that started
working there.

551
00:27:31,100 --> 00:27:32,800
There's only four employees at
the company.

552
00:27:33,400 --> 00:27:38,200
And David Souza who his last
name, sounds like tequila, and

553
00:27:38,200 --> 00:27:41,800
the first day that his he's, the
grandson of Portuguese

554
00:27:41,800 --> 00:27:43,300
immigrants.
And the first day, that his

555
00:27:43,300 --> 00:27:46,200
Whiskey Still produced whiskey,
you know, that the water broke

556
00:27:46,200 --> 00:27:49,200
on his baby, his wife's water
actually broken the same time.

557
00:27:49,600 --> 00:27:54,300
I was only a baby and he named
his son Corbin cash and that

558
00:27:54,300 --> 00:27:55,700
became the name of The
Distillery.

559
00:27:56,800 --> 00:28:00,000
And so, you know, talk about
somebody that you know, there,

560
00:28:00,000 --> 00:28:02,700
he's an almond farmer and a
sweet potato farmer, and

561
00:28:02,800 --> 00:28:06,100
Resources grain from his
neighbor for his whiskey and and

562
00:28:06,100 --> 00:28:09,100
this just blew people's minds.
I mean, this is the bottle that

563
00:28:09,300 --> 00:28:11,700
there's not a lot of them left,
you know, start to make other

564
00:28:11,700 --> 00:28:14,300
skews getting popular but
whiskey takes time, right?

565
00:28:14,500 --> 00:28:16,700
And this is a bottle in the
secondary Market.

566
00:28:16,700 --> 00:28:20,000
That's going for a lot more than
what we sell it for, and we're

567
00:28:20,000 --> 00:28:22,100
very proud.
And, you know, we don't make

568
00:28:22,100 --> 00:28:24,500
really money for bottle sales.
That sounds ridiculous.

569
00:28:24,500 --> 00:28:27,900
But you know what happens is, we
have filming Partners, we create

570
00:28:27,900 --> 00:28:31,000
shipping discounts and and, you
know, we get the wholesale for

571
00:28:31,000 --> 00:28:34,100
what it is.
And what happens is We usually

572
00:28:34,100 --> 00:28:38,600
break even on most bottles and
it's meant to be a benefit the

573
00:28:38,608 --> 00:28:41,400
distiller, obviously our film
with partners and our

574
00:28:41,400 --> 00:28:44,500
subscribers.
And and like I said access to

575
00:28:44,500 --> 00:28:48,200
these Brands, you know, that
this is a craft bottle because

576
00:28:48,200 --> 00:28:50,100
we try to take the wax off that
top.

577
00:28:50,300 --> 00:28:53,200
You got to get a knife out
because that ribbon is not going

578
00:28:53,200 --> 00:28:54,700
up.
You gotta get some fire, you

579
00:28:54,708 --> 00:28:58,600
gotta put a blowtorch to it or
something and, and yeah, we're

580
00:28:58,600 --> 00:29:02,000
massive anything in that Corbin
cash makes when I was there.

581
00:29:03,400 --> 00:29:08,100
His new manager discovered,
there were 10 barrels that were

582
00:29:08,100 --> 00:29:12,000
supposed to be for year that
they forgot about 46 years and

583
00:29:12,000 --> 00:29:14,000
so they have no.
Yeah.

584
00:29:14,100 --> 00:29:18,200
I'm like dude like can you just
put like three cases aside for

585
00:29:18,200 --> 00:29:22,700
me and and I just want to try
it.

586
00:29:22,700 --> 00:29:25,900
I can't imagine this is a four
year and you're right.

587
00:29:25,900 --> 00:29:30,500
Yeah, that's 106 proof in it.
I mean this is a nuanced

588
00:29:30,500 --> 00:29:34,400
complex, this blue Out of
people's minds and people

589
00:29:34,400 --> 00:29:36,400
ordered the heck out of this
bottle.

590
00:29:36,400 --> 00:29:38,600
Yeah.
And we're super proud that they

591
00:29:38,600 --> 00:29:42,600
were in our lineup and every
lineups, I can't really

592
00:29:42,600 --> 00:29:43,700
necessarily say it's gotten
better.

593
00:29:43,700 --> 00:29:45,600
Everybody in our lineup is kind
of like our baby.

594
00:29:45,600 --> 00:29:47,600
We're big fans of everybody
that's in our lineup.

595
00:29:47,600 --> 00:29:50,500
But yeah.
December is shaping up to be

596
00:29:50,600 --> 00:29:55,500
nuts and we actually have some
big people that are open pick

597
00:29:55,500 --> 00:29:57,100
that that we can't announce just
yet.

598
00:29:57,100 --> 00:29:59,600
But every lineups get a little
bit crazier and crazier and now

599
00:29:59,600 --> 00:30:03,600
that we're becoming more
established, it's becoming

600
00:30:03,600 --> 00:30:06,400
easier to talk to these brands
or get access to these Brands.

601
00:30:07,100 --> 00:30:09,300
We have a lot of love for
everybody that we mentioned, you

602
00:30:09,300 --> 00:30:13,200
know, 10-pound trip, middle west
and Corbin cash because they

603
00:30:13,200 --> 00:30:16,600
believed in us before we even
had a website before we, you

604
00:30:16,600 --> 00:30:18,600
know, they were like this sounds
really cool.

605
00:30:18,600 --> 00:30:22,800
And and and yeah, we tried, you
know, probably and talk to 60

606
00:30:22,800 --> 00:30:26,000
distillers just to figure out
the first couple lineups.

607
00:30:26,100 --> 00:30:29,600
So it's not just anybody that
would talk to us and now we're I

608
00:30:29,608 --> 00:30:32,100
mean I'm looking at a shelf
that's got 500 bottles on it

609
00:30:32,100 --> 00:30:35,500
right now.
And it's that cool part of the

610
00:30:35,508 --> 00:30:38,000
job where we get to try all
these cool things.

611
00:30:38,000 --> 00:30:40,300
And I think what's unfortunate,
sometimes we talk to great

612
00:30:40,300 --> 00:30:43,800
people and we don't like their
whiskey and in the better world.

613
00:30:43,800 --> 00:30:45,800
Everybody in this lineup.
Great whiskey.

614
00:30:45,800 --> 00:30:48,200
Great people.
It's the best of both worlds and

615
00:30:48,200 --> 00:30:49,700
we're lucky to have him in our
lineup.

616
00:30:49,900 --> 00:30:52,300
Well, I gotta saying that Brad,
I mean I'm sorry to interrupt

617
00:30:52,300 --> 00:30:54,000
you, man.
This is by far the best whiskey

618
00:30:54,000 --> 00:30:56,700
we've had in this lineup like
and I liked all the other three

619
00:30:57,100 --> 00:31:01,000
but maybe just my palate.
This blew me away and yeah

620
00:31:01,100 --> 00:31:03,600
Corbin cash.
I gotta I gotta Excoriate you

621
00:31:03,600 --> 00:31:06,200
for a minute here.
You gotta answer my messages on

622
00:31:06,200 --> 00:31:07,400
Instagram.
I want to have you on the

623
00:31:07,400 --> 00:31:10,900
podcast and now that I've had
you whiskey, please, I love it,

624
00:31:10,900 --> 00:31:13,100
it's really good.
Please come on our show, please.

625
00:31:13,100 --> 00:31:14,800
Send us more whiskey Corbin
cash.

626
00:31:15,000 --> 00:31:17,300
I'll call David tomorrow.
He'll come on.

627
00:31:17,308 --> 00:31:19,200
Yeah man, bring him over the
coals in a little bit.

628
00:31:20,000 --> 00:31:25,300
No, I mean he's he's you look,
he is as old school as you can

629
00:31:25,300 --> 00:31:29,800
get and I mean this particular
whiskey, he was making it to

630
00:31:29,800 --> 00:31:34,100
create a blend and one of the
Reps from Their massive

631
00:31:34,100 --> 00:31:36,400
distributor was there.
He's like he tried.

632
00:31:36,400 --> 00:31:37,500
He's like, what are you doing
with the?

633
00:31:37,500 --> 00:31:39,300
She's like, oh, I'm gonna blend
it.

634
00:31:39,300 --> 00:31:42,800
He's like no, you're not.
Yes, is like, this is we have

635
00:31:42,800 --> 00:31:47,300
located purifier and just needs
to be, you know, something

636
00:31:47,300 --> 00:31:50,300
special and it, is it some
special, but yeah, I'll reach

637
00:31:50,300 --> 00:31:51,300
out to David.
He'll come on the show.

638
00:31:51,300 --> 00:31:52,800
No problem.
Yeah, let's get him on.

639
00:31:53,200 --> 00:31:56,000
Well, Bobby, I mean we're
sitting down with you now and

640
00:31:56,000 --> 00:31:58,300
this has been an incredible
experience.

641
00:31:58,300 --> 00:32:00,000
Brad.
I can't speak highly enough of

642
00:32:00,000 --> 00:32:01,600
this.
Yeah, like, you know, the, I

643
00:32:01,600 --> 00:32:04,200
think the fun thing again is
Like it brings you back down to

644
00:32:04,200 --> 00:32:05,900
earth a little bit.
Like we've tried how many

645
00:32:05,900 --> 00:32:08,600
hundreds of Whiskey's and I
still was I went on at least one

646
00:32:08,600 --> 00:32:10,200
of these, right?
Yep.

647
00:32:10,200 --> 00:32:14,100
But I think it's really cool to
have a subscription box where

648
00:32:14,100 --> 00:32:18,500
you have to play the game every
three months and like it's just

649
00:32:18,500 --> 00:32:22,300
it makes my it makes me a little
bit sharper in terms of like how

650
00:32:22,300 --> 00:32:26,300
I how Discerning my palate is
but it's also just fun like it

651
00:32:26,300 --> 00:32:28,200
gets back to the root of why we
love whiskey.

652
00:32:28,200 --> 00:32:29,600
It's fun as hell.
Yeah.

653
00:32:29,600 --> 00:32:31,500
Well and and let's be really
honest.

654
00:32:31,500 --> 00:32:34,600
We don't just drink whiskey bar.
Elves, how awesome is it going

655
00:32:34,600 --> 00:32:37,400
to be when you and your, you
know, three to five other

656
00:32:37,400 --> 00:32:39,700
buddies?
I'll get a subscription, you

657
00:32:39,700 --> 00:32:42,600
all, get a box in the mail and
then you guys just sit down for

658
00:32:42,600 --> 00:32:45,900
a really fun night of making fun
of each other.

659
00:32:45,900 --> 00:32:49,300
For your terrible tasting notes
and drinking whiskey together

660
00:32:49,300 --> 00:32:52,900
and shooting the breeze.
And you get to do it every

661
00:32:52,900 --> 00:32:55,400
quarter.
We've seen a lot of different

662
00:32:55,400 --> 00:32:57,900
whiskey companies come through
the door.

663
00:32:58,500 --> 00:33:02,700
This is by far one of the most
unique and awesome experiences.

664
00:33:02,800 --> 00:33:06,300
Has I think I've had with
whiskey so well and what guys?

665
00:33:06,300 --> 00:33:07,900
Like we're not getting paid for
this.

666
00:33:07,900 --> 00:33:09,300
We're not getting a cut of
anything.

667
00:33:09,300 --> 00:33:11,400
We're not like there's no
affiliate link.

668
00:33:11,400 --> 00:33:14,700
We're sending you to.
This is just a product that we

669
00:33:14,700 --> 00:33:17,900
happen to stumble upon that we
obviously, now having walked

670
00:33:17,900 --> 00:33:20,400
through it, I believe in this.
Like, I believe in this product,

671
00:33:20,500 --> 00:33:23,000
this is really, really cool.
I mean, I know they're preparing

672
00:33:23,000 --> 00:33:25,000
for their December release.
So this meant would make an

673
00:33:25,000 --> 00:33:27,000
incredible Christmas gift for
somebody.

674
00:33:27,100 --> 00:33:29,800
Hmm, Bobby, if you wouldn't mind
sharing a little bit of the

675
00:33:29,800 --> 00:33:33,300
details as far as like what
would a quarterly Didn't run.

676
00:33:33,300 --> 00:33:35,500
You like, what are the rates on
this?

677
00:33:36,000 --> 00:33:37,900
First of all?
I'm humbled of all the kind of

678
00:33:37,900 --> 00:33:40,700
words that you guys objectively
said about this, this is

679
00:33:40,700 --> 00:33:42,500
awesome.
And this is, you know, whenever

680
00:33:42,500 --> 00:33:47,500
you start a company and I could
tell you many things about, you

681
00:33:47,500 --> 00:33:50,600
know the growing pains that come
with any startup, you know I'm

682
00:33:50,600 --> 00:33:52,600
hoping down the road, we can
come on again and talk about

683
00:33:52,600 --> 00:33:55,800
John Hughes movies and Kubrick
movies and yeah and films that

684
00:33:55,800 --> 00:33:58,400
have influenced and and all the
other stuff and we can drink

685
00:33:58,400 --> 00:34:01,900
awesome whiskey and do another
long form of the tastings of

686
00:34:02,000 --> 00:34:04,500
other lineups.
We're doing and just so everyone

687
00:34:04,500 --> 00:34:07,800
knows, I did create a specific
code just for your listeners

688
00:34:07,800 --> 00:34:12,699
film, 15, it gets 15% off of any
of the whiskey boxes in our

689
00:34:12,699 --> 00:34:15,300
store.
And you know I limited it to a

690
00:34:15,308 --> 00:34:18,400
certain amount the reality is as
putting a people whisking.

691
00:34:18,400 --> 00:34:21,400
These bottles is a lengthy and
difficult process.

692
00:34:21,600 --> 00:34:24,699
I wish it was like just me I'm
just pouring I just got a funnel

693
00:34:24,699 --> 00:34:27,600
it's bottles and I'm just
sending stuff out and it's

694
00:34:27,800 --> 00:34:30,800
there's there's like 10
different Partnerships involved

695
00:34:30,800 --> 00:34:32,699
in order to make this happen and
we're lucky.

696
00:34:32,900 --> 00:34:35,100
Now this partnership.
So if you go to our site

697
00:34:35,400 --> 00:34:42,000
quarterly, it is 5999 and these
seasonal quarterly.

698
00:34:42,000 --> 00:34:44,900
So if you go in, we probably
have about 20 September boxes

699
00:34:44,900 --> 00:34:47,199
left.
So, if you go on and you order

700
00:34:47,199 --> 00:34:49,300
now and you want the September
box will get you a box.

701
00:34:49,300 --> 00:34:52,100
Now, the next one ships out,
December 15th.

702
00:34:52,100 --> 00:34:55,100
And as you mentioned great wins,
he's meant to be shared, right?

703
00:34:55,100 --> 00:34:58,700
So everybody gets that box at
the exact same time and that

704
00:34:58,700 --> 00:35:01,100
lineup never happens again.
When we talk to craft

705
00:35:01,100 --> 00:35:04,000
distillers, we put them.
Into the bottles, and we have a

706
00:35:04,008 --> 00:35:07,300
limited amount of inventory.
So, we can't just sit there on a

707
00:35:07,308 --> 00:35:09,800
bunch of inventory and send it
out whenever we want.

708
00:35:09,800 --> 00:35:12,400
So, at some point, we're going
to reach a cap on how many

709
00:35:12,400 --> 00:35:16,100
people can actually be in this
exclusive Club annual, it's

710
00:35:16,100 --> 00:35:19,100
$200.
And, you know, the for instance,

711
00:35:19,100 --> 00:35:24,200
the shipping is $50 and that
breaks down to $12.50, a box,

712
00:35:25,000 --> 00:35:27,700
the realities that cost more
than that and compartmentalizing

713
00:35:27,700 --> 00:35:31,000
shipping costs with everything.
Shipping alcohol with signatures

714
00:35:31,000 --> 00:35:34,300
is pretty pricey.
And having fulfillment partners

715
00:35:34,300 --> 00:35:35,700
that can get us in all these
states.

716
00:35:36,700 --> 00:35:38,500
But you know, you could try
things, you never be able to

717
00:35:38,500 --> 00:35:40,300
try.
And once again I mean I think

718
00:35:40,300 --> 00:35:43,100
access you know that Bob of
corporate cash that's a hundred

719
00:35:43,100 --> 00:35:46,600
dollar bottle, I know.
And States outside of

720
00:35:46,600 --> 00:35:51,100
California, it's going for two
or three times that and really

721
00:35:51,100 --> 00:35:53,300
you know, supporting and
showcasing these small craft

722
00:35:53,300 --> 00:35:56,700
distillers that put it up
against your wall or is put it

723
00:35:56,700 --> 00:35:59,300
up against your as we did.
The old Carter is put it up

724
00:35:59,300 --> 00:36:01,700
against your Victor's.
You're going to, you're going to

725
00:36:01,700 --> 00:36:04,000
be surprised.
That some of the best whiskey

726
00:36:04,000 --> 00:36:06,200
you've never tried is in these
boxes.

727
00:36:07,000 --> 00:36:10,500
Yeah, I was going to say, if I'm
just being honest Bobby, my

728
00:36:10,500 --> 00:36:13,800
brain immediately went to how
much am I paying per poor.

729
00:36:14,300 --> 00:36:18,700
And with 16 bottles coming your
way, you're paying $12.50 per

730
00:36:18,700 --> 00:36:23,900
poor and I have to say to have
whiskey shipped to you.

731
00:36:24,300 --> 00:36:26,800
Like, this isn't going to the
bar and getting a poor of

732
00:36:26,800 --> 00:36:30,600
whiskey, like, to have whiskey
shipped to you at your house

733
00:36:30,600 --> 00:36:35,800
where you can enjoy it with your
friends. $200 is a freaking

734
00:36:35,800 --> 00:36:38,300
steal.
I genuinely, in my brain was

735
00:36:38,300 --> 00:36:41,200
thinking, like, like a year of
this is going to be three or

736
00:36:41,200 --> 00:36:44,800
four hundred dollars easy like I
can't imagine how they could

737
00:36:44,800 --> 00:36:46,500
make it costs any less than
that.

738
00:36:47,000 --> 00:36:49,500
You got this box that you can
put your weed in there to there

739
00:36:52,100 --> 00:36:55,500
but when you know, the one thing
that pricing when people are

740
00:36:55,700 --> 00:36:59,300
some people will be like wait,
I'm paying, you know, fifty

741
00:36:59,300 --> 00:37:02,600
dollars for four doubles and
it's like will win a minute.

742
00:37:02,800 --> 00:37:06,100
You got to back up.
You know, you just spent you

743
00:37:06,100 --> 00:37:11,200
just spent $40 on one drink at
the bar on one double and so we

744
00:37:11,200 --> 00:37:14,700
all kind of compartmentalize
pricing in a certain way and we

745
00:37:14,700 --> 00:37:18,300
don't have massive margins and
when people that are in the club

746
00:37:18,500 --> 00:37:20,200
they go you should be charging
more.

747
00:37:20,700 --> 00:37:24,700
And the problem with that is we
can't say that we're supporting

748
00:37:24,700 --> 00:37:28,300
small American businesses and
then price out the middle class.

749
00:37:28,700 --> 00:37:31,600
So the fact that people that are
in the club that are be like,

750
00:37:31,600 --> 00:37:34,300
this seems pricey and They're in
the club or said you should

751
00:37:34,300 --> 00:37:37,000
charge more tells us that we're
in where we should be.

752
00:37:37,900 --> 00:37:40,200
And there's a lot of thought
that kind of went into that.

753
00:37:40,300 --> 00:37:43,800
And yeah, if you order, you
know, a full bottle of this, I

754
00:37:43,808 --> 00:37:46,900
guarantee the shipping is going
to cost $22 and we have a flat

755
00:37:46,900 --> 00:37:48,400
rate that's much lower than
that.

756
00:37:48,600 --> 00:37:52,200
So like I said, we don't care
about bottle sales support

757
00:37:52,200 --> 00:37:53,400
these.
Hey, if you can find a bottle

758
00:37:53,400 --> 00:37:57,300
cheaper, go visit The Distillery
go, get it in another way and

759
00:37:57,300 --> 00:38:00,600
not have to pay for shipping or
find another way to get it.

760
00:38:00,600 --> 00:38:03,100
The fact that you discovered
them and you're not Porting them

761
00:38:03,100 --> 00:38:05,400
in another capacity.
That's a win for us.

762
00:38:05,900 --> 00:38:08,200
Well I think that's about all
that needs to be said this has

763
00:38:08,200 --> 00:38:12,600
been Bobby Demars filmmaker
whiskey boss all-around.

764
00:38:12,600 --> 00:38:15,100
Good guy gentleman and Scholar
Bobby.

765
00:38:15,100 --> 00:38:16,700
Thank you so much for joining us
today.

766
00:38:16,900 --> 00:38:19,700
Hey my pleasure, I look forward
to coming on and I want to talk

767
00:38:19,700 --> 00:38:21,700
some movies so we will include
some with you.

768
00:38:21,900 --> 00:38:23,400
Was it, you said those boxes
like this.

769
00:38:23,400 --> 00:38:24,900
You can come on and talk about
anything you want.

770
00:38:24,900 --> 00:38:27,700
You could tell us exactly how
much weed is stored in your

771
00:38:27,700 --> 00:38:31,500
boxes.
Ha ha ha California.

772
00:38:33,200 --> 00:38:35,700
Now, we can talk about this.
Yes, no longer going to be a

773
00:38:35,707 --> 00:38:38,300
schedule, 1 drug.
I mean, join us in December,

774
00:38:38,300 --> 00:38:41,300
when Bobby launches his new
Venture blind strains, where he

775
00:38:41,300 --> 00:38:44,400
just sends four different
strains of weed in the middle.

776
00:38:45,900 --> 00:38:49,100
Maybe some peyote.
We don't know.

777
00:38:49,600 --> 00:38:51,900
All right, everybody, this has
been Bobby, Demars.

778
00:38:51,900 --> 00:38:55,000
We will be back on Monday with
another regularly scheduled

779
00:38:55,000 --> 00:38:57,700
episode.
But before I sign off, reminder,

780
00:38:57,800 --> 00:39:00,800
if you want to get a box of
blind barrels, go to their

781
00:39:00,800 --> 00:39:04,800
website, use code film. 15 for
15 percent off your

782
00:39:04,800 --> 00:39:06,400
subscription.
We've already talked about what

783
00:39:06,400 --> 00:39:08,600
a steal it is.
You're going to add 15 percent

784
00:39:08,600 --> 00:39:11,500
off on top of that.
So please support these guys,

785
00:39:11,500 --> 00:39:15,200
because this is a phenomenal box
on behalf of blind, barrels on

786
00:39:15,200 --> 00:39:17,300
behalf of the film.
And whiskey podcast, I'm Bob

787
00:39:17,300 --> 00:39:20,000
book, I'm Brad G and we'll see
you next time.