The Kentucky Bourbon Festival 2022 Mega-sode

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Some whiskey Nation.
Do you ever think about Awards

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course he do you drink whiskey
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They've been voted best
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by the New York International
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Now, you can find them online at
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That's doccs whisky.com.
On today's film and whiskey, we

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make our glorious return to the
state of Kentucky, for the

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Kentucky Bourbon Festival.
We're on site doing interviews

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with distillers with owners and
everybody in between that's all

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ahead on the film and whiskey
podcast.

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Hey, everybody.
Welcome into the film.

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And whiskey podcast.
I'm Bob book, I'm Reggie.

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And we have just returned or
half of us.

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Have just returned from the
Kentucky Bourbon Festival.

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Brad, this was an extravaganza
and this episode is going to

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reflect that fact.
Yes, I don't even know if it

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should be called an episode Bob.
I think it's like a mega sewed.

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It is a mega sewed.
So I literally just pulled into

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my house.
This like an hour ago, I am

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editing the crap out of this
episode right now.

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It will release on Monday the
day after the festival wrapped

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up, Brad is still in the process
of traveling.

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He's staying with some friends
and I think everyone else is

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asleep in the house except for
you right now as we wrap up, I'm

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not go ahead, man.
I'm already you are committed,

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you are committed.
So the, the sultry sound of

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Brad's voice is so low and slow
because he's trying not to wake

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up a bunch of small children in
the house.

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So let's talk a little bit about
the bourbon.

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Bowl, Brad, it was our first
time there.

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What were your impressions?
Brad explains the Bourbon

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Festival man.
Bob it was an absolute blast to

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just meet a ton of really cool
people like being with the

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attendees of which we were kind
of ones, but yeah, just being

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able to talk to people being
able to meet some cool friends

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that we've made throughout the
years like Chris Blattner and

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Jackie's, I can A few other
people that were just like, man,

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like we've connected over the
internet, you know, the pandemic

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throws a loop and things, the
fact that we have small children

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throws a loop in like, you know,
going to meet people for sure.

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It was it was so cool to just
meet a lot of really genuinely

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authentic.
Awesome folks absolutely like

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this event.
So this was a four-day outdoor

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Festival in Kentucky and
mid-september which means it

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felt like it was the middle of
the summer for anywhere else on

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Earth was very very hot, very
good.

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Good.
We did like five or six full

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interviews that you're going to
hear stitch together throughout

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this episode.
We thought about breaking this

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up into multiple episodes, but
we were like, no.

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We want people to be able to
hear what we talked about at the

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Kentucky Bourbon Festival.
So you're going to hear, I think

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it's either five or six full
interviews.

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And in between each interview
you're going to hear from some

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listeners of the podcast from
far and wide that came to the

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festival and they tell us who
they are where they're from and

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what their favorite movie is
Brad.

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Without further Ado, let's get
to it, man.

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Yeah.
Dude, I am so excited for you

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guys to listen to this.
If you if you want to talk about

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the festival, ask more questions
about what our experiences like

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jump onto our Discord.
We're on their everyday.

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We're talking to you guys.
So yeah.

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Get on our Discord, you can find
a link to it at the end of our

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show notes but guys, enjoy this
episode, it's going to be a

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blast All right, everybody,
we're here with Dan Callaway.

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VP of product development at
Bardstown bourbon company.

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A guy, we have not seen in the
flesh in like three years since

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pre covid.
Bob, listen, we went down to

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Bardstown bourbon company in
season one of our podcast.

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When we had seven listeners, two
of them were our parents.

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Yeah.
And they, this guy Dan, he took

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such good care.
We had like, an 18 course meal.

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Yeah, he got every appetizer.
They had it.

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Ever came over and was like,
what do you want and ends like

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this and handed in the menu the
whole menu?

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Honestly, Dan we have never
forgotten how well you all

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treated us when we came down to
Bardstown and everybody we talk

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to we tell them if you're going
to go somewhere in Kentucky and

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bourbon company, you got to go
to Bardstown bourbon.

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Yeah thank you.
And we are so proud of our

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Hospitality program.
I feel like it's the number one

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team on the trail and everyone
who visits.

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We want to have that same
sentiment and thank you to you

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too.
It's awesome to see you on this.

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Feels like a summer day almost.
Yeah.

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Oh yeah, here in Bardstown.
I was going to say the one thing

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I don't miss about living in
Kentucky, 89 degrees in middle

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of September, just sweating
until mid-november.

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Yes.
Oh, yeah, he's exactly.

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All right.
So we're here on site at the

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Kentucky Bourbon Festival.
This is obviously such a big

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deal for Bardstown bourbon
company because it's right in

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your backyard here.
But, you know, in your role when

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you look at a festival like
this, how important is this for

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the industry?
I mean, Sound is so focused on

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tourism in general and Bardstown
bourbon company.

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Like, you guys have set yourself
up to be such a destination.

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So when you look at this
Festival, like what does it tell

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you?
It's a great question.

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Um, well, I think it starts from
the beginning, it was an

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intentional decision to build
the distillery in Bardstown, the

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bourbon Capital, the world 16
miles, there's 11 distilleries

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right?
In that radius, so we could have

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built the distillery in Miami
San Francisco.

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We wanted to surround ourselves
with this bourbon.

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History and then have a modern
take.

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So for us it's an opportunity
for guests to come in and see

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the bourbon brands of Kentucky
and see where we slot in as that

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innovator.
Collaborating with transparency

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and just see where we fit in the
industry.

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Yeah, it's also cool to see how
the Kentucky Bourbon Festival

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itself.
Has transformed over the years,

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right?
That like it, almost reflects

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the state of the industry right
now, right?

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Completely.
And I actually sit on the board

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of the Bourbon Festival, so I'm
very close to it.

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Um it's amazing.
The transformation just like you

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say to have for all these
distilleries to develop

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Hospitality programs, really put
an emphasis on the front facing

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operation.
I think the bourbon festivals

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doing the same thing.
It's elevating it.

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You're seeing more culinary
pairings immersive experiences,

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something really curated to to
Modern bourbon fans.

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Well, I feel like when you look
at, if you could put the

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hospitality portion of the
industry on like a curve, It's

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almost like an exponential
growth and it just kind of seems

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like everyone woke up five years
ago.

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And decided like, oh, this is a
really important aspect that we

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haven't been investing enough in
to.

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And from even when we started
the podcast, 2019 to now, and

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look at, like you said, the
front facing aspect of some of

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these distilleries.
It's it really does seem like

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it's just grown in at an insane
rate and honestly for the

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benefit of the consumer like,
yeah, like that's solely what

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it's for.
It's not like these companies

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wanted to Shell out all this
money.

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Make people look nice.
They look nice.

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But they are doing it and it's
for our benefit.

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The people who drink whiskey.
It's amazing.

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Because you're seeing it from
both sides.

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You're seeing it from the newer
distilleries as a way to build

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your brand for us.
That was it right?

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Let's get people in here.
Show them different ways to

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taste bourbon through a cocktail
class to a culinary pairing,

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have a great meal and at the end
of the day that's how you

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connect with Bardstown bourbon
company.

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Now we're seeing Hospitality
programs from the traditional

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distillers as a way to maintain
their brand.

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So it's exciting.
It's a great time to be in the

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industry.
So share a little bit with our

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listeners about your specific
role at Bardstown and you know

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what projects do they have you
heading up right now that you're

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allowed to talk about?
You know, we're transparent.

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I can talk about it all.
Um, so I oversee product

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development.
So that's the Blends how we're

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approaching them and then, on
our collaborative series, who

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were working with, so, For
example we have some fantastic,

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barrels aging currently in
Foursquare.

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Rum their first collaboration,
Goose Island Bourbon County.

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Stout, you're going to see a
really cool experimentation with

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a Cooperage of the end of this
year, with Rye finished in

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toasted cherry wood barrels.
So come on, we just want to stay

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on the Forefront.
And then on our blends with the

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discovery series, you're just
going to see us pushing

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boundaries on that.
And the most exciting thing is

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beginning of 23.
For the first time, you'll see

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our origin series. 100%
distilled aged right on site

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with a six-year age State.
That's incredible, man.

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That is incredible.
So that we've, it's all been

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building to that.
Yeah.

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All right.
I know you guys have the new

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Chateau Le bad.
That just came out, right.

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It's, we're pouring it right
now, a bourbon Fest.

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We might have to walk over there
and have a little faith.

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This interview right now, good
talking to you.

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So I know that, you know, you're
good company, man.

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Like you're gonna say whatever.
The newest one is is your

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favorite but of all of the
collaborative and finishes

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Everything else that you've
done.

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Like what's your favorite one to
sit?

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Well, it's that's I the one I'm
working on is the one that's top

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of mind.
Yeah.

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The new lebara, The Chateau de
debod, it was an exercise of

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really thoughtfully pairing the
Armagnac.

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So the first one, you know, is
got a crazy following crazy

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secondary for the second one.
I knew we wanted to make it

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different, you know, we weren't
just trying to replicate the

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same thing.
So it's an exercise in Barrel.

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Finishing their stored, the
first load arrived and we put

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them on A lower cows to go along
floor.

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The red cows to go a long time.
The second delivery came on a

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high floor to get hot.
Then it's a blend of Kentucky

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bourbon and Tennessee made to
kind of match that Armagnac

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profile and its its Stellar.
Yeah, Brad.

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And I have been like hoarding.
The last little bit of the very

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first issue.
You guys did of Pfeiffer Babbitt

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that thing that also, one that
Best in Class for finished

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whiskey in San Francisco.
And that's what set the stage.

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00:11:02,500 --> 00:11:04,600
We're seeing a lot of people do
it the same way for how we

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transport barrels, right?
Most people rinse out your wine

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barrels.
We leave the residuals in.

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We keep those drags, we put
Argon gas and we ship them

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immediately so it doesn't sit on
a dock.

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It doesn't oxidize you all that
freshness carries over into the

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spirit and that that Pfeiffer
pavitt was the first one to take

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that approach.
I'm literally not kidding.

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This was right before the
pandemic started.

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I showed up at the hospital
right after Bob and his wife Had

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00:11:32,500 --> 00:11:35,200
their second kid.
And I had a bottle of that.

227
00:11:35,200 --> 00:11:37,700
Was that we shared?
Yeah, it was a celebratory

228
00:11:37,700 --> 00:11:39,000
drinks.
That doesn't tell you what we

229
00:11:39,000 --> 00:11:40,000
think about, Bartok.
Yeah.

230
00:11:42,200 --> 00:11:43,900
All right.
Dan before we let you go today.

231
00:11:44,000 --> 00:11:46,900
You know, we always try to segue
into my favorite movie.

232
00:11:47,500 --> 00:11:51,200
So wow, I'm putting on the spot.
But when I'd say, what is your

233
00:11:51,200 --> 00:11:53,500
favorite film?
And why, like, what comes to top

234
00:11:53,500 --> 00:11:55,800
of Mind here?
Okay, this is on the spot.

235
00:11:56,100 --> 00:11:59,400
So a lot is I should have
considered this question so

236
00:11:59,400 --> 00:12:00,500
much.
Riding on this quick.

237
00:12:00,500 --> 00:12:04,900
I love great comedy.
Okay, I'm gonna do a wild-card,

238
00:12:04,900 --> 00:12:09,200
I love the movie bottle rocket.
Oh, at is timing on.

239
00:12:09,200 --> 00:12:12,700
This is literally perfect.
We're in the middle of a Wes

240
00:12:12,700 --> 00:12:14,300
Anderson miniseries.
Okay.

241
00:12:14,300 --> 00:12:17,600
Currently existed, right?
We did Rushmore, I believe,

242
00:12:17,600 --> 00:12:20,500
Moonrise Kingdom is coming out
in a week and then Grand

243
00:12:20,500 --> 00:12:21,800
Budapest and Grand Budapest
Hotel.

244
00:12:21,800 --> 00:12:23,900
Yeah, awesome.
Bottom of the lines in bottle

245
00:12:23,900 --> 00:12:26,400
rocket, and just the story
behind making that movie?

246
00:12:26,400 --> 00:12:29,400
Yeah, it's just, I've just
really hits me.

247
00:12:29,400 --> 00:12:31,200
It's hilarious.
Oh my God, man.

248
00:12:31,300 --> 00:12:32,300
It's kind of like when you have
that.

249
00:12:32,400 --> 00:12:34,900
That that famous artist and
you're like oh this is from his

250
00:12:34,900 --> 00:12:39,300
early years.
Exactly.

251
00:12:39,300 --> 00:12:41,200
Yeah, I mean and it carries
through, right, it's not a

252
00:12:41,208 --> 00:12:44,900
Polish film at all but it's just
and those actors to see what

253
00:12:44,900 --> 00:12:47,500
they went on to do is just got
out of this incredible man.

254
00:12:47,700 --> 00:12:49,300
Well listen, we're gonna have to
have you back on the show to

255
00:12:49,300 --> 00:12:51,200
talk about bottle rocket.
One of these days I would love

256
00:12:51,200 --> 00:12:54,100
to talk movies with you guys,
that would be applied to.

257
00:12:54,108 --> 00:12:55,800
We could do a showing at The
Distillery.

258
00:12:55,900 --> 00:12:58,400
Let's do bottle rocket at The
Distillery will pair some

259
00:12:58,400 --> 00:12:59,500
bourbon.
I love it.

260
00:12:59,500 --> 00:13:01,500
The dignan Finish would be
powerful, man.

261
00:13:01,500 --> 00:13:03,400
Right, let's go.
All right everybody.

262
00:13:03,500 --> 00:13:05,700
Dan Callaway from Bardstown
bourbon company.

263
00:13:05,700 --> 00:13:07,300
Thank you so much for sitting
down with us today.

264
00:13:07,300 --> 00:13:08,200
Cheers.
Thank you.

265
00:13:08,200 --> 00:13:10,600
Yep.
Hey, my name is Jessica crayons

266
00:13:10,600 --> 00:13:13,200
and I'm from San Diego,
California and I really like

267
00:13:13,200 --> 00:13:16,100
wild Hearts can't be broken and
I would definitely pair it with

268
00:13:16,100 --> 00:13:20,500
Widow.
Jane All right, everybody, we

269
00:13:20,500 --> 00:13:23,700
are here with Brad.
If I can speak frankly here to

270
00:13:23,700 --> 00:13:25,800
be as honest as you want about a
pretty big fish.

271
00:13:25,800 --> 00:13:28,800
If we're being honest, man,
we're talking with Freddy know

272
00:13:29,100 --> 00:13:31,900
who is the eighth generation
Master distiller at the James.

273
00:13:31,900 --> 00:13:35,100
Be beam Distilling Company.
I can't believe I'm sitting

274
00:13:35,100 --> 00:13:37,700
across from me man.
That's not a tent here.

275
00:13:39,100 --> 00:13:41,700
So we're sitting here all of us
just kind of sweating our asses

276
00:13:41,700 --> 00:13:45,200
off on a pretty pretty hot
Kentucky day at the Kentucky

277
00:13:45,200 --> 00:13:47,900
Bourbon Festival.
You guys both chose to wear dark

278
00:13:47,900 --> 00:13:50,400
colors.
There is a choice.

279
00:13:50,700 --> 00:13:55,200
Yeah, Freddie, tell me a little
bit about what it's been like

280
00:13:55,200 --> 00:13:57,000
for you since.
The announcement was made, what

281
00:13:57,000 --> 00:13:59,200
four months ago?
Now, that means I have to admit,

282
00:13:59,200 --> 00:14:01,500
it's been a whirlwind.
No, I mean, you know, it was

283
00:14:01,500 --> 00:14:03,400
already kind of a whirlwind
before that, right?

284
00:14:03,400 --> 00:14:08,000
We had just reopened our campus,
we got a new restaurant on on

285
00:14:08,000 --> 00:14:11,300
site and we got a new distillery
named after my dad that I've

286
00:14:11,300 --> 00:14:14,700
been heading up the research and
production of and then we

287
00:14:14,700 --> 00:14:17,500
revamped our tour.
So I mean it was a pretty hectic

288
00:14:17,500 --> 00:14:21,100
time before it just maybe
Shifted to be hectic for a

289
00:14:21,100 --> 00:14:21,900
different reason.
Right.

290
00:14:21,900 --> 00:14:24,300
A lot of a lot of interviews
people kind of want to know, you

291
00:14:24,300 --> 00:14:25,800
know, what's the role changed
for me?

292
00:14:25,800 --> 00:14:29,000
Kind of mean.
But yeah, I mean just a lot more

293
00:14:29,000 --> 00:14:30,900
of the same, right?
And a lot of a lot more of the

294
00:14:30,908 --> 00:14:32,300
things I enjoy doing.
Right.

295
00:14:32,300 --> 00:14:35,000
Talking about my family, the
whiskey that we make.

296
00:14:35,000 --> 00:14:37,700
So all good change.
Right?

297
00:14:37,700 --> 00:14:40,700
All y'all.
Good good busyness.

298
00:14:40,700 --> 00:14:41,500
Right?
Be hundred percent.

299
00:14:41,500 --> 00:14:43,000
Yeah.
Why do you say you get the

300
00:14:43,000 --> 00:14:45,200
promotion because you're good at
doing it.

301
00:14:45,200 --> 00:14:49,000
I'm doing your job.
Don't change at all because they

302
00:14:49,000 --> 00:14:51,900
want you to Keep being awesome
at what you do Rick right,

303
00:14:51,900 --> 00:14:53,500
you're right.
Although you ever want to change

304
00:14:53,500 --> 00:14:56,400
your industry, you have one of
the best radio voices, I think

305
00:14:56,400 --> 00:14:59,000
I've ever heard in my life, I've
heard them before.

306
00:14:59,000 --> 00:15:00,700
Literally, I've heard that
before.

307
00:15:00,700 --> 00:15:03,200
I have, you know, Wes Henderson
that Angels ever used to do

308
00:15:03,200 --> 00:15:05,600
radio.
I'll have to ask him what he

309
00:15:05,600 --> 00:15:06,600
thinks about it.
You get it.

310
00:15:07,500 --> 00:15:10,600
But I have I've heard that.
At least you're at least the

311
00:15:10,600 --> 00:15:12,100
second.
I think, maybe even a third, if

312
00:15:12,100 --> 00:15:14,300
I'm trying to remember back,
that's funny.

313
00:15:14,300 --> 00:15:17,000
Yeah, Brad.
And I both have backgrounds

314
00:15:17,200 --> 00:15:19,700
working with churches.
So we do a lot with A she's

315
00:15:19,700 --> 00:15:21,800
trying to keep organizations
organizations healthy.

316
00:15:22,100 --> 00:15:25,300
And when I look at the situation
that you have at Jim Beam now,

317
00:15:25,500 --> 00:15:28,500
like a lot of people look at
that and say, are they got to

318
00:15:28,500 --> 00:15:30,500
master distillers?
How's that working out to me?

319
00:15:30,500 --> 00:15:32,900
I think that's a sign of a
really healthy organization.

320
00:15:32,900 --> 00:15:35,700
Yeah, I really clear
communication that, you know,

321
00:15:35,800 --> 00:15:37,400
one of you doesn't feel like
you're getting pushed out and

322
00:15:37,408 --> 00:15:39,400
the other one doesn't feel like
you're being pushed down.

323
00:15:39,700 --> 00:15:42,400
Talk a little bit about how that
collaboration Works between the

324
00:15:42,408 --> 00:15:44,600
two of you.
Yeah, I mean, I think a lot of

325
00:15:44,600 --> 00:15:48,600
it, if you look at it, you know,
there's a lot of I guess whiskey

326
00:15:48,600 --> 00:15:51,800
to be watched Over writer.
You know, there's Jim Beam as

327
00:15:51,800 --> 00:15:55,500
you mentioned the small batch
collection, my granddad created

328
00:15:55,500 --> 00:15:58,100
little book hardens Creek,
couple other things.

329
00:15:58,100 --> 00:16:00,600
I've been working on that are
coming soon so there's

330
00:16:00,600 --> 00:16:03,700
definitely a lot of things to be
looked after him.

331
00:16:03,900 --> 00:16:06,700
We're already kind of dually
working on things.

332
00:16:07,300 --> 00:16:08,000
Thank you.
Thank you.

333
00:16:08,008 --> 00:16:11,000
My friend, just got a little, a
little cocktail drive right here

334
00:16:12,000 --> 00:16:14,200
jobs.
Yeah, so this is a Jim Beam

335
00:16:14,200 --> 00:16:16,000
black whiskey.
Sour is that right?

336
00:16:16,000 --> 00:16:17,400
Josh.
Yeah, alright.

337
00:16:17,400 --> 00:16:18,800
Now let's cheers to you.
Yeah.

338
00:16:18,800 --> 00:16:21,500
It's for Today.
Yeah, glad to be here.

339
00:16:22,000 --> 00:16:26,700
Yeah.
So Oh yeah, essentially it was

340
00:16:26,700 --> 00:16:29,000
you know, already kind of
happening, right?

341
00:16:29,000 --> 00:16:32,500
Dad would pitch ideas off me for
things, you know, if I had an

342
00:16:32,500 --> 00:16:35,100
idea, I would bring it to him
and, you know, we'd work with

343
00:16:35,100 --> 00:16:38,800
the marketing team generally as
well, you know, a lot of where

344
00:16:38,800 --> 00:16:42,500
my role as focusing is kind of
capturing the quality markers

345
00:16:42,500 --> 00:16:44,900
that we've got set.
I'm kind of doing some

346
00:16:44,900 --> 00:16:48,500
documentation on that more
recently but also, you know, how

347
00:16:48,500 --> 00:16:51,500
can we, we've got that new
distillery to do some research

348
00:16:51,600 --> 00:16:54,000
for Innovation, right?
It kind of for little book.

349
00:16:54,200 --> 00:16:57,000
We'll be expanding flavor,
profiles of American whiskey,

350
00:16:57,400 --> 00:17:00,700
but even for Jim Beam, right?
It's how do we do research to

351
00:17:00,700 --> 00:17:04,099
enhance the quality of all of
our products and it process

352
00:17:04,099 --> 00:17:04,800
Improvement?
Right.

353
00:17:04,800 --> 00:17:07,700
I guess that's if you break it
down to its process Improvement.

354
00:17:07,900 --> 00:17:10,300
So I've really kind of leaned
into that and the quality of our

355
00:17:10,300 --> 00:17:12,700
whiskey.
I've worked really closely with

356
00:17:12,700 --> 00:17:16,000
Shinji and his team at suntory
on how could they have a very

357
00:17:16,000 --> 00:17:19,599
robust quality system.
Yeah, so we kind of really

358
00:17:19,599 --> 00:17:21,700
taught each other about Japanese
whiskey.

359
00:17:21,700 --> 00:17:24,599
How I'll admit.
I was very dumb about Out about

360
00:17:24,599 --> 00:17:26,800
the product and about the way to
make it.

361
00:17:27,900 --> 00:17:31,300
So it was an honor to learn from
them on that but and then also

362
00:17:31,300 --> 00:17:36,300
so we visited there in Japan at
their yamazaki will probably

363
00:17:36,300 --> 00:17:39,600
visit next year again to another
one but just that collaboration

364
00:17:39,600 --> 00:17:42,900
is really kind of driven me in a
path of making sure our quality

365
00:17:42,900 --> 00:17:45,600
markers are kind of locked in
place for the long term.

366
00:17:46,100 --> 00:17:50,000
As you may be seen.
We're expanding our facility and

367
00:17:50,000 --> 00:17:51,700
with that, right?
You use new technology

368
00:17:51,700 --> 00:17:53,900
opportunities but making sure
what we're doing.

369
00:17:54,200 --> 00:17:58,000
For the betterment of the higher
quality of the whiskey is kind

370
00:17:58,000 --> 00:18:00,600
of where my rose focusing.
Now, if you met my dad you know

371
00:18:00,600 --> 00:18:06,300
he loves to chat it up and he's
coming off of of a procedure

372
00:18:06,300 --> 00:18:11,400
where he's kind of immune system
with a kidney transplant, but as

373
00:18:11,400 --> 00:18:14,300
he's getting back in more into
work, he's going to spend more

374
00:18:14,300 --> 00:18:17,600
time at the new Visitor Center,
cutting it up with, with the

375
00:18:17,600 --> 00:18:19,200
guests.
And, you know, just telling

376
00:18:19,200 --> 00:18:22,200
those stories that I think are
so unique whether they have to

377
00:18:22,200 --> 00:18:24,000
do with whiskey or I'll tell
him.

378
00:18:24,100 --> 00:18:26,000
The last night, and my
grandmother blowing the oven

379
00:18:26,000 --> 00:18:28,000
door, open, the oven Buster
batch of Booker's.

380
00:18:28,000 --> 00:18:29,800
And I've been the story behind
that.

381
00:18:29,900 --> 00:18:33,000
No, those are just funny stories
that people resonate with our

382
00:18:33,000 --> 00:18:34,900
family, and then to have a
whiskey toute.

383
00:18:34,900 --> 00:18:37,200
That's pretty cool.
So AB still be sitting up there.

384
00:18:37,200 --> 00:18:40,500
Hopefully a lot cutting it up
with with the guests and and

385
00:18:40,500 --> 00:18:42,900
sharing that that kind of good
word of Whiskey from the bean

386
00:18:42,900 --> 00:18:45,100
family.
Yeah one it's just so cool to

387
00:18:45,100 --> 00:18:49,200
see how 20 to 30 years ago and
Whiskey's going through what

388
00:18:49,200 --> 00:18:51,900
it's going through.
All you have time for is to make

389
00:18:51,900 --> 00:18:54,900
your main product, right?
And now with the Boom, Whiskey.

390
00:18:55,200 --> 00:18:57,600
It gives you an opportunity to
start experimenting for trying

391
00:18:57,600 --> 00:19:00,200
with stuff that might not, you
know, make the budget 20 years

392
00:19:00,200 --> 00:19:02,200
ago.
Now, you're lucky, we have to do

393
00:19:02,200 --> 00:19:03,900
this to really stay on the
cutter head.

394
00:19:03,900 --> 00:19:05,500
Correct, well, a lot of it too,
right?

395
00:19:05,500 --> 00:19:08,900
I mean, the other side of that
with the boom, you know, all of

396
00:19:08,900 --> 00:19:12,600
the brands were already making
all their got such a demand and

397
00:19:12,600 --> 00:19:16,100
Rise as though Industries.
Whereas in you know it's kind of

398
00:19:16,100 --> 00:19:17,800
still an argument of getting
those things.

399
00:19:17,800 --> 00:19:20,100
It's a little bit easier I'll
say that it's I'm probably

400
00:19:20,100 --> 00:19:23,400
definitely got a an easier way
to going about doing Innovation

401
00:19:23,400 --> 00:19:25,800
then.
Granddad or dad did because of

402
00:19:25,800 --> 00:19:29,200
the, you know, obviously I mean
American whiskey is just so

403
00:19:29,200 --> 00:19:31,400
polarizing.
Now even across internationally

404
00:19:31,400 --> 00:19:35,500
so it's a great opportunity and
then you know, to be able to

405
00:19:35,508 --> 00:19:37,800
have that place where we can
make a little bit of whiskey,

406
00:19:38,100 --> 00:19:40,600
kind of share that and get
people excited about it as its

407
00:19:40,600 --> 00:19:42,800
aging.
It makes it easier to kind of

408
00:19:42,800 --> 00:19:45,800
sell those.
So those new whiskey is when you

409
00:19:45,800 --> 00:19:49,400
have that there to taste versus
trying to sell them on a vision,

410
00:19:49,400 --> 00:19:52,700
right?
We just had Dan Calloway in

411
00:19:52,700 --> 00:19:55,100
here, a few hours ago from hard,
Bourbon and we were talking

412
00:19:55,100 --> 00:19:58,800
about the industry becoming more
front-facing in the last ten

413
00:19:58,800 --> 00:20:01,500
years and the hospitality part
of it really, you know, taken

414
00:20:01,500 --> 00:20:03,700
off.
I guess, I got to ask you,

415
00:20:03,800 --> 00:20:07,000
what's it like becoming a master
distiller, in the sort of new

416
00:20:07,000 --> 00:20:09,000
age of being a master distiller?
Where, you know?

417
00:20:09,000 --> 00:20:11,800
Again, 30 years ago, you go hide
in the Rick house and take

418
00:20:11,800 --> 00:20:13,900
samples of stuff, right?
And now you got to be the face

419
00:20:13,900 --> 00:20:16,200
of the brand in a lot of ways.
It's a balance, right?

420
00:20:16,200 --> 00:20:18,300
Yeah.
Try to find time to still go

421
00:20:18,300 --> 00:20:21,300
find my way into the like the
fermentation room like, you

422
00:20:21,300 --> 00:20:24,000
know, run around the farm owners
and smell them off.

423
00:20:24,100 --> 00:20:25,600
Operators.
Look at me, I'm worried.

424
00:20:25,600 --> 00:20:26,600
What's he doing?
Okay.

425
00:20:26,600 --> 00:20:29,300
Well, what's wrong?
I'm just, you know, getting out

426
00:20:29,300 --> 00:20:33,700
of, you know, I'll sit on phone
calls a lot and then interviews

427
00:20:33,700 --> 00:20:36,100
and things like that, it's aisle
and I enjoy it.

428
00:20:37,000 --> 00:20:38,800
It's great.
I think right smell of the

429
00:20:38,800 --> 00:20:40,600
ferment.
So it's just what you not see,

430
00:20:40,600 --> 00:20:43,200
what it locks you back into a
the reality right of what you

431
00:20:43,200 --> 00:20:45,500
doing it for, right?
So it's always great.

432
00:20:46,200 --> 00:20:47,800
It's a good place to get
grounded, right?

433
00:20:47,800 --> 00:20:50,600
Yeah, I think so.
But yeah, I mean, even to your

434
00:20:50,600 --> 00:20:52,600
point just going in the
warehouse grabbing a couple

435
00:20:52,600 --> 00:20:56,800
samples You know, even just kind
of, again, wandering around and

436
00:20:56,800 --> 00:20:59,600
just the sights and smells that
maybe if you're stuck in a

437
00:20:59,600 --> 00:21:03,100
conference room or even like
festivals, like this are great.

438
00:21:03,200 --> 00:21:06,000
But I go back to the Distillery.
It's a nice quiet place.

439
00:21:06,000 --> 00:21:09,300
Yeah, it's kind of work and
enjoy the craft that I enjoy

440
00:21:09,300 --> 00:21:11,300
doing.
So I think it's great, right?

441
00:21:11,300 --> 00:21:14,100
Because it gives me the
opportunity to really lean into

442
00:21:14,100 --> 00:21:15,300
this, right?
Like this week.

443
00:21:15,300 --> 00:21:20,100
I'm consumer-facing you know
front-facing as you say really

444
00:21:20,100 --> 00:21:23,300
doing a lot of this stuff you
know next week we're actually

445
00:21:23,300 --> 00:21:25,100
Booker nodes.
Going out of shut down for the

446
00:21:25,100 --> 00:21:28,200
summer for cleanup and routine
maintenance.

447
00:21:28,500 --> 00:21:30,700
So it'll kind of be like, hey,
I'm going to go check in and see

448
00:21:30,700 --> 00:21:33,100
what's going on.
So it's kind of a Switchback

449
00:21:33,100 --> 00:21:36,100
enforce that back and forth that
I kind of love being able to

450
00:21:36,100 --> 00:21:37,900
kind of.
Yeah, the play with, right?

451
00:21:37,900 --> 00:21:42,100
So and again, it's an
opportunity to share stories but

452
00:21:42,100 --> 00:21:46,300
still get in there and learn and
expand my knowledge of whiskey

453
00:21:46,300 --> 00:21:49,400
making definitely.
Well, speaking of getting away

454
00:21:49,400 --> 00:21:52,000
from the whiskey verse second
like let's just forget about

455
00:21:52,000 --> 00:21:55,100
whisker second.
We'll put you on the spot.

456
00:21:55,200 --> 00:21:56,700
Oh shit.
What's your favorite movie?

457
00:21:56,700 --> 00:21:59,700
And why?
Whoo, that's a tough one for me.

458
00:21:59,800 --> 00:22:01,800
There's so many really good
movies.

459
00:22:01,800 --> 00:22:06,300
I mean even John related, right?
Like when I was younger, I was

460
00:22:06,300 --> 00:22:09,000
really into sports movies.
I played football and basketball

461
00:22:09,000 --> 00:22:12,100
and school, one, a little.
This one is a little bit of a

462
00:22:12,100 --> 00:22:15,000
throwback called the program.
Oh, James Caan.

463
00:22:15,000 --> 00:22:19,600
Yeah, I love that movie.
Just just because it kind of

464
00:22:19,600 --> 00:22:22,700
like it's like that envisionment
of what college football was.

465
00:22:22,700 --> 00:22:23,700
Yeah, I need these.
Right?

466
00:22:23,700 --> 00:22:30,300
So I love that one.
Let's see another one Super

467
00:22:30,300 --> 00:22:32,400
Troopers.
I just think it's so funny.

468
00:22:32,700 --> 00:22:35,100
I just love the hell out of that
movie, right?

469
00:22:35,100 --> 00:22:37,900
That tastes like, wow.
That's my wife's favorite line

470
00:22:37,900 --> 00:22:43,100
into my wife's favorite line.
So, you know, I just love it in

471
00:22:43,100 --> 00:22:44,300
the mood, right?
It's kind of what you're in the

472
00:22:44,300 --> 00:22:46,800
mood for like suspense movies as
well.

473
00:22:48,300 --> 00:22:51,900
Drawing a blank on the name of
the one is it, it's not White

474
00:22:51,900 --> 00:22:56,200
House Down, but Might be, I
think it's with Channing Tatum.

475
00:22:56,400 --> 00:22:58,300
Was that what was that called?
There was two.

476
00:22:58,300 --> 00:23:12,900
I'm like yeah
that's a good one.

477
00:23:15,100 --> 00:23:18,200
When we do the, the Super
Troopers podcast and we get to

478
00:23:18,200 --> 00:23:22,000
review every time that man, you
better come on, I love it, I

479
00:23:22,008 --> 00:23:25,000
love it, it's funny.
So my wife, when we met she had

480
00:23:25,000 --> 00:23:27,500
never seen it and she's like, I
just watch a funny movie and I

481
00:23:27,500 --> 00:23:29,900
was like you seem Super Trooper.
She's like no.

482
00:23:30,200 --> 00:23:32,900
And, of course, it starts out
and she's like, all right, he's

483
00:23:32,900 --> 00:23:34,700
like, what the hell is this?
Yeah, yeah.

484
00:23:34,700 --> 00:23:38,100
Yeah.
This, she's filing his saliva

485
00:23:38,100 --> 00:23:39,300
did.
So, yeah, it's funny.

486
00:23:39,300 --> 00:23:42,100
She likes to say on a, I don't
know if it was a first date but

487
00:23:42,100 --> 00:23:43,600
like, no, no, yeah, was
unfortunate.

488
00:23:43,600 --> 00:23:46,500
Is it to watch with your
girlfriend?

489
00:23:46,500 --> 00:23:49,400
Super Troopers is either Grand
Slam?

490
00:23:49,400 --> 00:23:51,200
Yeah.
Or like, Joe it.

491
00:23:51,200 --> 00:23:52,300
Well, you don't get to watch
much.

492
00:23:52,300 --> 00:23:56,800
All right. 15-20 minutes in if
you're there and it's still,

493
00:23:57,000 --> 00:23:59,100
it's not uneasy.
You're good, right?

494
00:23:59,100 --> 00:24:01,500
You knew she was the one.
Exactly.

495
00:24:04,100 --> 00:24:06,100
That's exactly right.
Yeah.

496
00:24:06,200 --> 00:24:08,300
All right, everybody, this has
been Freddie.

497
00:24:08,300 --> 00:24:10,900
No, he is the eighth generation
Master distiller.

498
00:24:10,900 --> 00:24:13,400
At the James.
Be beam Distilling Company.

499
00:24:13,400 --> 00:24:15,100
What a cannot.
Thank you enough for sitting

500
00:24:15,100 --> 00:24:16,700
down with us.
Thank you again, guys.

501
00:24:16,700 --> 00:24:22,000
Cheers again, cheers to you.
Hey, I'm Liz from Atlanta.

502
00:24:22,300 --> 00:24:26,000
My favorite movie is the OG Top
Gun and I would pair it with

503
00:24:26,000 --> 00:24:30,500
1792.
All right, Brad.

504
00:24:30,500 --> 00:24:33,100
We are sitting down with the
leaders of Lucca.

505
00:24:33,100 --> 00:24:35,200
Mariano yeah.
Which if you've been a listener

506
00:24:35,200 --> 00:24:38,200
to this podcast for any length
of time, you have heard us sing

507
00:24:38,200 --> 00:24:40,100
the Praises without getting paid
by them.

508
00:24:40,100 --> 00:24:42,900
What's that sound?
Like no just fans up this whisky

509
00:24:42,900 --> 00:24:45,000
had that, I mean they sent us
whiskey for free.

510
00:24:45,000 --> 00:24:47,400
They did.
Which is phenomenal and but a

511
00:24:47,400 --> 00:24:49,000
lot of people do that.
Yes.

512
00:24:49,000 --> 00:24:49,900
Sing.
Everybody's praise.

513
00:24:49,900 --> 00:24:51,900
We don't and I think it's worth
noting too.

514
00:24:51,900 --> 00:24:55,200
That like we always reserved our
favorite whiskies of the season.

515
00:24:55,200 --> 00:24:57,500
For those bracket episodes, the
end of the year we do.

516
00:24:57,500 --> 00:24:59,300
And we did the Luca Mariano
lineup.

517
00:24:59,300 --> 00:25:01,100
That's easy.
Your season for I can't remember

518
00:25:01,100 --> 00:25:02,600
man.
It's been a long time in a long

519
00:25:02,600 --> 00:25:06,500
time, but I remember even at the
time, drinking even their

520
00:25:06,500 --> 00:25:07,900
80-proof Rye.
Yep.

521
00:25:07,900 --> 00:25:10,700
And saying like this is one of
the best 80-proof whiskies I've

522
00:25:10,700 --> 00:25:14,000
ever had ever had like a level
of complexity at that.

523
00:25:14,000 --> 00:25:16,600
Level of dilution was just game
changing for me.

524
00:25:16,700 --> 00:25:21,300
So needless to say we're wildly
excited to have you guys on the

525
00:25:21,300 --> 00:25:22,700
show?
Yeah we're sitting across from

526
00:25:22,700 --> 00:25:25,900
Francesco and from David
Phillips, who I don't know if

527
00:25:25,900 --> 00:25:27,800
this is like the official
announcement, they put out the

528
00:25:27,800 --> 00:25:31,100
press release at this point but
the New master distiller.

529
00:25:31,100 --> 00:25:34,500
That's right at Lucca.
Mariano official announced and

530
00:25:34,500 --> 00:25:37,100
we were making it right here at
the Kentucky bourbon with us.

531
00:25:37,200 --> 00:25:40,300
Oh awesome.
Hey, making our rounds today to

532
00:25:40,300 --> 00:25:42,100
do this.
So this is the official

533
00:25:42,100 --> 00:25:43,500
announcement.
Yeah, thank you.

534
00:25:43,500 --> 00:25:47,400
Congratulations, man for sitting
down with us.

535
00:25:48,100 --> 00:25:49,900
We've got the press release
sitting in front of us, but I

536
00:25:49,908 --> 00:25:51,700
want to hear it, you know,
straight from the horse's mouth

537
00:25:51,700 --> 00:25:53,300
here.
So, let's talk a little bit

538
00:25:53,300 --> 00:25:56,100
about this, you've been in the
industry for a long, long time.

539
00:25:56,100 --> 00:25:59,300
And you've come from some of the
big boys in the industry. 18, 18

540
00:25:59,300 --> 00:26:01,600
years Tell us a bit about your
history day.

541
00:26:01,600 --> 00:26:03,200
Yeah.
So you know like I say that

542
00:26:03,700 --> 00:26:07,900
about 18 years ago I started
with Jim Bean work, both the

543
00:26:07,900 --> 00:26:11,200
Claremont and the booker.
No Distillery had some amazing

544
00:26:11,200 --> 00:26:14,100
teachers down there at the time.
Got a chance to work with Fred.

545
00:26:14,200 --> 00:26:16,500
No you mean they know what
they're doing down there.

546
00:26:17,000 --> 00:26:22,000
Yeah they've done, they've done.
All right.

547
00:26:22,000 --> 00:26:25,500
So yeah I worked with Fred.
No, I worked with Jerry.

548
00:26:25,500 --> 00:26:28,000
Dalton who was the then Master
distiller?

549
00:26:28,900 --> 00:26:31,300
My men.
Tour in this business was Larry

550
00:26:31,300 --> 00:26:33,900
Walker and moved down to the
booker.

551
00:26:33,900 --> 00:26:35,600
No Distillery.
Where I became senior,

552
00:26:35,600 --> 00:26:40,100
supervisor, took them through a
pretty, pretty massive expansion

553
00:26:40,200 --> 00:26:44,700
down in Boston, and from there
went to the bullet Distillery

554
00:26:44,700 --> 00:26:47,200
and Shelbyville.
So yeah, it's been a long 18

555
00:26:47,200 --> 00:26:52,000
years and yeah, a long climb up
and I finally find a guy here.

556
00:26:52,000 --> 00:26:54,900
That's, you know, crazy enough
to take a chance on me.

557
00:26:54,900 --> 00:26:58,000
I absolutely give me the chance
to run his place.

558
00:26:58,000 --> 00:27:00,700
So exciting.
Honestly, you know, we've been

559
00:27:00,700 --> 00:27:03,300
talking a little bit off, are
about the product that was laid

560
00:27:03,300 --> 00:27:06,200
down before you came on.
And obviously, we're raving

561
00:27:06,200 --> 00:27:09,500
about it now.
So, I feel like what's it, like,

562
00:27:09,500 --> 00:27:12,900
starting off in this place,
where you've got a reputation

563
00:27:12,900 --> 00:27:15,800
built up already for yourself of
having really great product, and

564
00:27:15,800 --> 00:27:19,000
having to carry on that
tradition, as recent as that

565
00:27:19,000 --> 00:27:22,100
tradition might be, but also
trying to put your own spin on

566
00:27:22,100 --> 00:27:24,500
things, you know?
Well, you know, that's, you

567
00:27:24,500 --> 00:27:27,600
know, in the early conversations
with Francesco that was the most

568
00:27:27,600 --> 00:27:29,600
important part for me was to be
able to come in.

569
00:27:29,700 --> 00:27:33,700
In carry on and build what he
has and do it kind of the old

570
00:27:33,700 --> 00:27:35,900
school way.
You know I told him you're not

571
00:27:35,900 --> 00:27:38,800
getting the prettiest face in
the industry and you know you're

572
00:27:38,800 --> 00:27:41,900
getting a guy that you know may
have a little foul language here

573
00:27:41,900 --> 00:27:44,700
and there and everything else.
But you know, I already was in

574
00:27:44,700 --> 00:27:48,700
the whiskey every now every now
that happens every now and then

575
00:27:48,700 --> 00:27:50,500
that happens, I promised my
wife.

576
00:27:50,500 --> 00:27:53,300
I would behave while I was down
here this weekend.

577
00:27:53,300 --> 00:27:56,800
But, you know, so, you know, and
that's, that's what he's

578
00:27:56,800 --> 00:27:59,600
allowing me to do.
Is be boots on the ground hands

579
00:27:59,600 --> 00:28:04,400
on Get dirty in the process.
And, you know, and and not just

580
00:28:04,400 --> 00:28:08,100
build my name in the industry,
but also build the brands that

581
00:28:08,100 --> 00:28:11,100
he has started and you know,
continue the Legacy.

582
00:28:11,400 --> 00:28:14,900
Absolutely.
What's um what's important to

583
00:28:14,900 --> 00:28:18,400
note is that David, it was
didn't when we interviewed him,

584
00:28:18,400 --> 00:28:21,000
he wasn't so much concerned
about a title.

585
00:28:21,200 --> 00:28:24,200
He just wanted to be the guy
that's in here, making things

586
00:28:24,400 --> 00:28:28,300
happen and Distilling and making
the best quality Bourbon and

587
00:28:28,300 --> 00:28:29,600
Rye.
Yeah, whiskey, that you.

588
00:28:29,700 --> 00:28:33,100
Possibly can.
And I, when we when we talked

589
00:28:33,100 --> 00:28:36,400
and, like, you know, I'm not
going to be the master distiller

590
00:28:36,400 --> 00:28:38,900
because that's just, like, me
being like a mascot for our

591
00:28:38,900 --> 00:28:41,800
branner or me.
Yeah, no, I'm not doing the work

592
00:28:41,800 --> 00:28:44,300
anymore, I'm doing other things,
you know.

593
00:28:44,300 --> 00:28:47,900
So I was very important to me
that that the person is doing

594
00:28:47,900 --> 00:28:50,500
the work that's actually in
there every day, making it

595
00:28:50,500 --> 00:28:53,600
happen, that there that they get
the title of Master distiller.

596
00:28:53,600 --> 00:28:58,600
They earned it and and and David
I couldn't be happier to have

597
00:28:58,700 --> 00:29:01,000
David on board.
I'm With his experience,

598
00:29:01,000 --> 00:29:05,100
expertise and everything that
he's accomplished in his life to

599
00:29:05,100 --> 00:29:08,000
bring that to Luca Mariano.
I mean we're honored and blessed

600
00:29:08,000 --> 00:29:10,300
to have them.
Yeah well I mean it's it's true

601
00:29:10,300 --> 00:29:12,400
in any industry, right?
That there are certain people

602
00:29:12,400 --> 00:29:15,900
out there who are just a make a
name for themselves and then

603
00:29:15,900 --> 00:29:18,900
there's people who really love
the craft, right?

604
00:29:18,900 --> 00:29:21,100
Like I genuinely like yeah I
think about movies.

605
00:29:21,200 --> 00:29:26,400
I think about Tom Cruise, like
he loves the craft of making

606
00:29:26,400 --> 00:29:28,500
movies, right?
Like if you know anything about

607
00:29:28,500 --> 00:29:31,800
him, you know that He is
obsessed with the mechanical

608
00:29:31,800 --> 00:29:35,900
nature of raw filmmaking and it
gets in the character Yeasayer

609
00:29:35,900 --> 00:29:36,300
freely.
You're

610
00:29:54,000 --> 00:29:56,900
the second master distiller that
we've had in the Tent today and

611
00:29:56,900 --> 00:29:58,600
I feel like it's been a
recurring theme with all of our

612
00:29:58,600 --> 00:30:02,000
interviews today.
About how the industry has

613
00:30:02,000 --> 00:30:04,800
become, much more kind of
outward facing and forward

614
00:30:04,800 --> 00:30:07,200
facing to the public.
And how when your master

615
00:30:07,200 --> 00:30:10,100
distiller, now you're the face
of the brand in addition to

616
00:30:10,100 --> 00:30:12,000
being the guy that's hiding in
the Rick house.

617
00:30:12,000 --> 00:30:15,600
So what's it like for you now
knowing that in some ways,

618
00:30:15,600 --> 00:30:18,300
you're going to be the face of,
you know, the distillate that

619
00:30:18,300 --> 00:30:21,400
you're producing.
It's an awesome.

620
00:30:21,400 --> 00:30:24,300
It's an awesome responsibility
and it's one, you don't take

621
00:30:24,300 --> 00:30:26,500
lightly and that's, and that's
where I build off of my

622
00:30:26,500 --> 00:30:30,100
experience.
These guys, you know, They

623
00:30:30,100 --> 00:30:32,100
taught me that part of it, you
know.

624
00:30:32,100 --> 00:30:37,000
It now it's up to me to like you
say be the face and help build

625
00:30:37,000 --> 00:30:39,800
that so, you know, hopefully,
hopefully, I got that.

626
00:30:39,800 --> 00:30:42,100
I told him, you know, I'm not
the prettiest but you guys said

627
00:30:42,100 --> 00:30:45,800
I'm Tom Cruise, you know, it's
easy to be the basis of them

628
00:30:45,800 --> 00:30:51,400
when you're Tom Cruise.
But you know, I'm passionate

629
00:30:51,400 --> 00:30:52,700
about the product.
Yeah.

630
00:30:52,800 --> 00:30:56,700
And and the industry as a whole.
And, you know, I think, I think

631
00:30:56,700 --> 00:30:59,900
those things are what will show
the people, you know, when When

632
00:30:59,900 --> 00:31:03,200
we get our feet on the ground
and we when we opened the doors

633
00:31:03,200 --> 00:31:07,100
for the first time for the
public and guys like for you all

634
00:31:07,100 --> 00:31:10,500
to come and visit, you know, I
think that will generally show

635
00:31:10,500 --> 00:31:13,200
to people and yeah, maybe that's
where I can bring that side of

636
00:31:13,200 --> 00:31:17,400
it, the passion and that I
actually love what I'm doing and

637
00:31:17,400 --> 00:31:21,200
that and that passion, you're
going to feel in, you do feel in

638
00:31:21,200 --> 00:31:23,100
our in our, in our, in our
product.

639
00:31:23,100 --> 00:31:30,400
I mean, What when David talks
about all this passion and how

640
00:31:30,400 --> 00:31:34,200
much he cares when you when you
have somebody like maybe our

641
00:31:34,200 --> 00:31:37,100
grandmother or somebody that
knows how to cook, they put that

642
00:31:37,100 --> 00:31:40,500
love into their Seafood.
You can taste a difference in a

643
00:31:40,508 --> 00:31:43,700
restaurant or somebody that
doesn't care for my

644
00:31:43,700 --> 00:31:45,600
grandmother's generation though.
It's not just love.

645
00:31:45,600 --> 00:31:47,100
It's a lot of butter.
No.

646
00:31:55,700 --> 00:31:58,200
Hit on you kind of hit on
something with that.

647
00:31:58,200 --> 00:32:04,400
You know I I'm humble and in a
big way but but what I feel like

648
00:32:04,400 --> 00:32:08,000
is I'm carrying the torch from
the guys that taught me.

649
00:32:08,000 --> 00:32:09,700
Yeah.
And and that's really what I

650
00:32:09,708 --> 00:32:11,300
want to do, and that's what I
told him.

651
00:32:11,300 --> 00:32:13,900
You know, that's what's
important to me, is to carry

652
00:32:13,900 --> 00:32:17,900
that torch, the history side of
it, the old-school side of it.

653
00:32:17,900 --> 00:32:19,800
Yeah.
And and to be able to tell that

654
00:32:19,800 --> 00:32:23,400
story and yeah, well I think
that's something that the

655
00:32:23,400 --> 00:32:25,500
bourbon industry still does so
well.

656
00:32:25,700 --> 00:32:28,200
Well and I don't have anything
against ndp's non distilling

657
00:32:28,200 --> 00:32:29,800
producers.
Like we've never had a problem

658
00:32:29,800 --> 00:32:33,200
with that but their guys,
getting into the game now that

659
00:32:33,200 --> 00:32:35,200
are, you know, I'm going to
throw a bunch of money at this

660
00:32:35,200 --> 00:32:37,500
thing and I'm going to put it
out and I don't care what it

661
00:32:37,508 --> 00:32:39,800
tastes like.
I don't care what you know, and

662
00:32:39,800 --> 00:32:41,900
then they're really not learn
history and I'm gonna get mine,

663
00:32:41,900 --> 00:32:45,400
and then there are people who
say, I will not put my name on

664
00:32:45,400 --> 00:32:48,700
this thing unless I know that it
is up to par and it's up to the

665
00:32:48,700 --> 00:32:51,300
Quality that I approve of, and I
can tell just talking to you.

666
00:32:51,300 --> 00:32:52,800
Now that that's the kind of guy
you are.

667
00:32:52,800 --> 00:32:57,200
Oh, yes, very much.
So in, you know, Putting his

668
00:32:57,200 --> 00:32:59,600
name on it and everything else.
It's true.

669
00:32:59,600 --> 00:33:04,800
I guess you aren't you want it
to be right?

670
00:33:04,800 --> 00:33:06,500
You want it in and that's what
I've told him.

671
00:33:06,700 --> 00:33:09,100
Yeah this is.
This is going to be one of the

672
00:33:09,100 --> 00:33:13,000
best places in the state of
Kentucky and the long-term

673
00:33:13,000 --> 00:33:16,500
Vision he has, I keep going back
to that, you know, the six seven

674
00:33:16,500 --> 00:33:18,800
eight year Vision.
He has for this facility it's

675
00:33:18,800 --> 00:33:21,700
going to be a destination place.
It's going to be something that

676
00:33:21,700 --> 00:33:25,600
people want to come and you know
really hopefully stay and I

677
00:33:25,600 --> 00:33:28,100
think we're not going.
Nobody else has, you know, go

678
00:33:28,100 --> 00:33:31,600
visit all of them that you want,
but we're but our thought is

679
00:33:31,600 --> 00:33:34,600
that you're going to come back
to us because you like what you

680
00:33:34,600 --> 00:33:38,800
have here on this property the
absolutely ants and just that

681
00:33:39,100 --> 00:33:40,600
Hospitality feel.
Yep.

682
00:33:40,600 --> 00:33:43,500
Yeah I mean we talked to Peggy
no Stevens really early in the

683
00:33:43,508 --> 00:33:47,200
podcast history and she talked
about forming the Bourbon Trail

684
00:33:47,200 --> 00:33:49,900
around.
That idea of like we don't want

685
00:33:49,900 --> 00:33:53,500
people to just drink whiskey, we
want them to experience like

686
00:33:53,500 --> 00:33:56,600
what it's like for us here in
Kentucky, making the Key.

687
00:33:56,700 --> 00:33:58,400
And that's I think that's the
beautiful thing about the

688
00:33:58,400 --> 00:34:01,300
industry, right?
That like you don't go to other

689
00:34:01,300 --> 00:34:05,500
Industries and experience the
family feel that you do when you

690
00:34:05,500 --> 00:34:07,700
come.
I mean if you just compare

691
00:34:07,700 --> 00:34:10,400
whiskey to any other industry
sure it's just another big

692
00:34:10,400 --> 00:34:13,000
business, big company thing but
no you come to Kentucky and you

693
00:34:13,000 --> 00:34:16,600
realize, oh no, this is a family
industry and there's something

694
00:34:16,600 --> 00:34:19,100
endearing about that and
important about exactly.

695
00:34:19,500 --> 00:34:24,100
It's right and that's what's so
important to me is that I don't

696
00:34:24,100 --> 00:34:26,199
want to come to the bourbon
industry.

697
00:34:26,400 --> 00:34:29,199
And copy somebody.
Yeah, that that's not who we

698
00:34:29,199 --> 00:34:31,000
are.
We have our own expression.

699
00:34:31,199 --> 00:34:34,199
We have her own taken how we
think that we can fit into the

700
00:34:34,199 --> 00:34:36,400
bourbon industry and really add
value.

701
00:34:36,900 --> 00:34:40,900
And it's not it's gonna it's
gonna complement everybody else,

702
00:34:40,900 --> 00:34:42,300
we're not here to compete with
anyone.

703
00:34:42,300 --> 00:34:45,100
We're doing here to be
ourselves, be true to who we are

704
00:34:45,300 --> 00:34:49,600
and we think that people will
enjoy coming to visit us and

705
00:34:49,900 --> 00:34:51,400
enjoying our way of doing
things.

706
00:34:51,400 --> 00:34:54,100
Absolutely welcome.
Well we're going to welcome

707
00:34:54,100 --> 00:34:56,699
everybody to our home.
Yeah it's like You're sitting

708
00:34:56,699 --> 00:35:00,500
around the Italian or My Telling
family and eating a good meal.

709
00:35:00,500 --> 00:35:01,800
Yeah.
Eat more than you can.

710
00:35:01,800 --> 00:35:04,300
Yep.
In more than you should and and

711
00:35:04,500 --> 00:35:07,400
if you have to have a bed for
you to spend the night.

712
00:35:07,400 --> 00:35:09,600
Yeah.
So speaking of bringing your

713
00:35:09,600 --> 00:35:11,900
home to us, we've got two
bottles of whiskey sitting in

714
00:35:11,908 --> 00:35:13,900
front of us, are we?
Are we allowed to sample

715
00:35:13,900 --> 00:35:18,100
something while we sit here?
Yeah, so this is a special

716
00:35:18,100 --> 00:35:20,000
release that we did in July
that.

717
00:35:20,000 --> 00:35:22,000
I thought I'd share with you
101st.

718
00:35:22,000 --> 00:35:25,500
This is named after my daughter
her name is Gian Lorenzo, come

719
00:35:25,500 --> 00:35:27,400
on.
So, Named it after her.

720
00:35:27,400 --> 00:35:31,800
And I developed this in 2010,
which back then, it was the

721
00:35:31,800 --> 00:35:35,300
first female named whiskey.
Wow, Urban.

722
00:35:35,300 --> 00:35:37,800
Yeah.
So we wanted to pay tribute to

723
00:35:37,800 --> 00:35:41,600
the ladies out there and to, you
know, not have something that's

724
00:35:41,600 --> 00:35:45,900
always named after man.
And I was joke that there's so

725
00:35:45,900 --> 00:35:49,400
many names that you have to pay
attention to in the whiskey

726
00:35:49,400 --> 00:35:51,800
world that are just Booker and
bada.

727
00:35:51,800 --> 00:35:53,600
That's great.
They're all, they all have a

728
00:35:53,600 --> 00:35:56,800
place in history but we also
want to give The ladies, the

729
00:35:56,800 --> 00:36:00,800
place in absolutely sure.
And then we have Luca Mariano is

730
00:36:00,800 --> 00:36:04,300
named after my son and that's
his first and middle name and

731
00:36:04,400 --> 00:36:08,700
Mariano's my grandfather and so
we incorporate his name into it

732
00:36:08,700 --> 00:36:10,400
as well.
So that's incredible.

733
00:36:10,600 --> 00:36:14,700
So with that said yeah since my
family's name down here and I

734
00:36:14,700 --> 00:36:17,800
don't have any investors I have
no Venture Capital money behind

735
00:36:17,800 --> 00:36:20,100
me.
Yeah I will never sell my

736
00:36:20,100 --> 00:36:22,800
company because it's this this
is my business.

737
00:36:22,800 --> 00:36:27,500
Yes, our business together and
it's we're building Legacy

738
00:36:27,500 --> 00:36:32,700
building a brand that will
forever be within our family.

739
00:36:33,100 --> 00:36:34,600
That's incredibly exciting.
Yeah.

740
00:36:34,800 --> 00:36:37,000
Well listen we're going to pour
some of these out while we do

741
00:36:37,000 --> 00:36:40,300
that, I want to put David on the
hot seat here, we always do

742
00:36:40,300 --> 00:36:41,400
this.
When we bring guests into the

743
00:36:41,400 --> 00:36:43,400
tent.
We want to hear about your

744
00:36:43,400 --> 00:36:46,800
favorite movie.
What's your favorite film?

745
00:36:47,200 --> 00:36:52,300
And why?
Oh wow, let's see.

746
00:36:56,400 --> 00:36:58,600
I'm gonna go with Apocalypse
Now.

747
00:36:58,600 --> 00:37:01,100
Oh wow.
Yes.

748
00:37:01,100 --> 00:37:03,200
Maybe you got heavy on us do?
Yeah,

749
00:37:14,000 --> 00:37:18,700
I've always for whatever reason
have no clue why I've always

750
00:37:18,700 --> 00:37:22,700
been fascinated with the Vietnam
War have no no you know that's

751
00:37:22,700 --> 00:37:25,300
born in 71 so I, you know, I
don't know.

752
00:37:25,300 --> 00:37:27,900
Maybe.
Maybe some carryover from

753
00:37:28,300 --> 00:37:29,600
something.
Who knows, really?

754
00:37:29,600 --> 00:37:32,500
It is one of the more
fascinating Wars in all of

755
00:37:32,500 --> 00:37:36,000
history.
It is, it is and, you know,

756
00:37:36,000 --> 00:37:39,300
doing a little little research
on the film of some of the

757
00:37:39,300 --> 00:37:42,200
craziness that went on sure,
filming it.

758
00:37:42,600 --> 00:37:48,000
And then the the thought that
thought, just how deep the

759
00:37:48,000 --> 00:37:50,400
thought-provoking provocation,
is there?

760
00:37:50,400 --> 00:37:53,600
You know the thought process?
Yeah, unless, you know, the, you

761
00:37:53,600 --> 00:37:58,500
know, Sheen's thoughts and the
in That and then, Brando's

762
00:37:58,500 --> 00:38:00,700
thoughts, and all of these
things going on there.

763
00:38:00,700 --> 00:38:04,800
It was just such a fascinating
and deep movie that I got into

764
00:38:04,800 --> 00:38:06,600
it at a younger age.
Yeah.

765
00:38:06,900 --> 00:38:11,300
And you know, I think it's some
of those that they you know just

766
00:38:11,300 --> 00:38:14,900
kind of spark the interest in
the back of my mind.

767
00:38:14,900 --> 00:38:18,100
Yeah my second choice probably
would have been The Shining.

768
00:38:18,500 --> 00:38:22,700
Wow we need to get here just
choosing all these Enigma you

769
00:38:22,700 --> 00:38:24,900
know you love it.
But yeah you kind of go away

770
00:38:24,900 --> 00:38:27,700
again.
That movie scared the hell out

771
00:38:27,700 --> 00:38:29,200
of them.
And yeah, really wasn't that

772
00:38:29,200 --> 00:38:32,500
much really frightening snow in
the middle part.

773
00:38:32,600 --> 00:38:34,300
That's the thing.
Is that movie is one of those

774
00:38:34,300 --> 00:38:36,400
ones where you don't know what
the hell is going on in that

775
00:38:36,400 --> 00:38:37,700
movie.
That's what's frightening.

776
00:38:37,700 --> 00:38:42,000
And I remember watching vertigo
when I was, like, 14 or 15 and

777
00:38:42,000 --> 00:38:45,700
being terrified, and there's
like, not really many scary

778
00:38:45,700 --> 00:38:49,200
things in that movie yet
somehow, I was just on the edge,

779
00:38:49,200 --> 00:38:53,700
but it's, you know, with
Apocalypse Now that was it was

780
00:38:53,700 --> 00:38:56,100
just, it was just trying to be
in those guys.

781
00:38:56,200 --> 00:38:59,200
Mind all of them through the
whole Venture and yeah.

782
00:38:59,200 --> 00:39:01,800
You know, after reading the book
that it was based on and

783
00:39:01,800 --> 00:39:05,000
everything else is just like,
wow this is crazy.

784
00:39:05,000 --> 00:39:07,600
No, the twisted and and then
once you I said once you get

785
00:39:07,600 --> 00:39:11,000
into the some of the history of
the stuff that went on during

786
00:39:11,000 --> 00:39:13,600
the filming of that, it was like
incredible that they ever pulled

787
00:39:13,600 --> 00:39:16,500
off that kind of what I thought
was a master.

788
00:39:16,600 --> 00:39:17,800
Absolutely.
Yeah.

789
00:39:18,100 --> 00:39:20,900
Well as you say, there you go.
I was just saying, if listeners

790
00:39:20,900 --> 00:39:24,300
don't know about it, go listen
to our episode about it first

791
00:39:24,500 --> 00:39:26,100
and then secondly, just go every
time.

792
00:39:26,300 --> 00:39:30,800
The Wikipedia page on Apocalypse
Now is like three times as long

793
00:39:30,800 --> 00:39:32,600
as any other move.
So, here's a thing, they made a

794
00:39:32,607 --> 00:39:36,600
documentary called hearts of
Darkness back in like 92 or 93

795
00:39:36,600 --> 00:39:41,000
us that I think won the Oscar
for like best documentary and

796
00:39:41,200 --> 00:39:44,500
that the production of that
movie was so crazy that they got

797
00:39:44,500 --> 00:39:48,100
like a two-and-a-half Hour full
documentary just about the

798
00:39:48,100 --> 00:39:50,300
making they made the movie
Apocalypse Now.

799
00:39:50,400 --> 00:39:51,400
Yeah, exactly.
Yeah.

800
00:39:51,500 --> 00:39:53,200
It's so right now.
French is going.

801
00:39:53,200 --> 00:39:57,700
Oh my gosh but what the world of
I brought The second thoughts,

802
00:39:57,700 --> 00:40:03,100
right?
He's a movie star, you know,

803
00:40:03,100 --> 00:40:06,300
he's a Bonafide.
He's been into movies this year

804
00:40:06,300 --> 00:40:09,300
already had his two more movies
than anybody who listens to our

805
00:40:09,300 --> 00:40:10,500
podcast.
That's true.

806
00:40:11,500 --> 00:40:13,800
But I gotta ask you now.
What's your favorite film to

807
00:40:13,800 --> 00:40:15,300
watch?
Not necessarily the greatest

808
00:40:15,300 --> 00:40:17,700
movie ever made, but like, I
want to turn this movie on.

809
00:40:17,700 --> 00:40:19,800
It's my favorite, I mean, mine
are a little bit more light and

810
00:40:19,800 --> 00:40:23,700
fluffy.
And yeah, it's really easy to

811
00:40:23,700 --> 00:40:25,600
come up from Apocalypse Now.
Yeah.

812
00:40:26,300 --> 00:40:28,800
I have it.
Oh, you do have an idea.

813
00:40:28,800 --> 00:40:31,500
What do you think, again, they
take a good movie night.

814
00:40:31,600 --> 00:40:36,400
No, I'm gonna go.
I'm gonna guess Hallmark

815
00:40:36,400 --> 00:40:44,500
Channel.
I've been known to watch those

816
00:40:44,500 --> 00:40:52,100
but but no, I mean I you know,
when I when I go up north to my

817
00:40:52,600 --> 00:40:57,000
house and Northern Michigan, I
usually oh You know, when it's

818
00:40:57,000 --> 00:40:59,900
been a long time since I've been
up there, I'll put on Wedding.

819
00:40:59,900 --> 00:41:03,700
Crashers.
That is love it.

820
00:41:03,700 --> 00:41:05,700
I don't know why.
I just makes me laugh, did you

821
00:41:05,700 --> 00:41:09,600
motorboat them every time?
Every time our kids are like,

822
00:41:09,600 --> 00:41:12,000
sitting in the other room and
like, yelling for my wife.

823
00:41:12,200 --> 00:41:15,200
I always just gotta just go mom,
the meatloaf.

824
00:41:19,400 --> 00:41:21,200
Yeah, I don't know.
I like that movie.

825
00:41:21,200 --> 00:41:25,900
And I don't, I don't get a
chance to watch a lot of TV, my

826
00:41:26,300 --> 00:41:29,200
Travel about a third of my time
is on the road.

827
00:41:29,200 --> 00:41:31,000
Sure.
And I've never turn down the TV

828
00:41:31,000 --> 00:41:33,400
in my hotel room and probably 67
years.

829
00:41:33,400 --> 00:41:36,500
Yeah, time.
Yeah, I get when I get back, I

830
00:41:36,500 --> 00:41:39,200
just go to bed and I wake up and
keep working.

831
00:41:39,200 --> 00:41:43,500
So I don't have as much time to
watch TV as I used to, but and I

832
00:41:43,508 --> 00:41:46,400
love Bill Murray.
So I'm a big fan.

833
00:41:46,400 --> 00:41:49,800
So I like a lot of his movies,
but Groundhog Day has always

834
00:41:49,800 --> 00:41:51,800
been one of my favorites.
It's a great movie.

835
00:41:51,800 --> 00:41:55,400
It's, so it's such an incredibly
well-crafted movie.

836
00:41:55,400 --> 00:41:58,500
Yeah.
Like Aye sir, just spectacular.

837
00:41:58,700 --> 00:42:01,200
Yeah, speaking of incredibly
well-crafted, I don't mean to

838
00:42:01,200 --> 00:42:04,200
like awkwardly segue as back
into these Whiskey's, bro, but

839
00:42:04,200 --> 00:42:06,100
the Gianna Lauren that we just
had.

840
00:42:06,100 --> 00:42:10,600
So this is a 97 proof Single
Barrel rye and hear me when I

841
00:42:10,600 --> 00:42:12,100
say this.
I'm not saying that this drinks

842
00:42:12,100 --> 00:42:13,400
too hot.
Yeah.

843
00:42:13,400 --> 00:42:15,700
But if you had put that in front
of me, I would have said that

844
00:42:15,700 --> 00:42:17,900
that had the complexity the
punch.

845
00:42:18,000 --> 00:42:19,900
Yep.
Of a barrel proof ride from any

846
00:42:19,900 --> 00:42:23,600
of the other guys, like what
they're doing with choosing

847
00:42:23,600 --> 00:42:27,200
their proof point and everything
else of Lucca, Mariano I can't

848
00:42:27,200 --> 00:42:29,000
say enough good things about it
spot-on.

849
00:42:29,600 --> 00:42:36,300
Genuinely guys, I would, we
don't both will be nice when we

850
00:42:36,300 --> 00:42:39,600
don't like a whiskey, but if you
listen to us for long enough,

851
00:42:39,600 --> 00:42:43,400
you'll know, you'll know this
is, this is not one of those

852
00:42:43,400 --> 00:42:47,500
risks.
And I personally have found that

853
00:42:47,500 --> 00:42:50,700
ride, consistently is my
favorite type of whiskey because

854
00:42:50,700 --> 00:42:53,200
a lot of times, you get a lot of
the decadence that you can get

855
00:42:53,200 --> 00:42:57,400
on a bourbon with all sorts of
complexity in the Spy, Says and

856
00:42:57,400 --> 00:43:00,500
and all sorts of other notes.
So that man, that, uh, Gianna,

857
00:43:00,500 --> 00:43:04,200
Lauren, thank you.
Let's go and this six years now

858
00:43:04,200 --> 00:43:06,000
but we're gonna take this up to
eight years.

859
00:43:06,200 --> 00:43:08,500
Oh wow, that's so that's why
we're doing a special release

860
00:43:08,500 --> 00:43:10,900
for the next couple of years
just to kind of get people

861
00:43:10,900 --> 00:43:14,000
excited and what you can learn
about was in two years and what

862
00:43:14,000 --> 00:43:15,300
be on your doorstep?
Yeah.

863
00:43:15,300 --> 00:43:18,000
Like lining up for a mod rapson,
Ohio.

864
00:43:18,000 --> 00:43:20,200
Just let us know.
For sure.

865
00:43:20,500 --> 00:43:23,200
Speaking of which, before we let
you guys go today, tell us a

866
00:43:23,200 --> 00:43:24,700
little bit about your current
distribution.

867
00:43:24,700 --> 00:43:26,500
I know, you know, we're on site
this weekend people.

868
00:43:26,600 --> 00:43:27,900
I can buy bottles here at
Kentucky.

869
00:43:27,900 --> 00:43:30,000
Bourbon Festival.
But where else can we find you?

870
00:43:30,200 --> 00:43:34,000
So we're in currently 12 States
and we're adding more.

871
00:43:34,000 --> 00:43:38,000
We just brought on the same day
that David came on board.

872
00:43:38,000 --> 00:43:42,700
We also had a friend of mine
that I've known since my time at

873
00:43:42,700 --> 00:43:46,400
Michigan State, then keep in
contact, but our past kept

874
00:43:46,400 --> 00:43:48,400
Crossing.
And so, we thought it was time

875
00:43:48,400 --> 00:43:52,200
to bring him on board, but he,
he spent 25 years at Gallo line.

876
00:43:52,500 --> 00:43:57,100
Oh, Billy built brands for them
and manage brands for ya for 25

877
00:43:57,100 --> 00:44:02,800
years, a big book of business
and he's going to help organize

878
00:44:02,800 --> 00:44:06,500
your distribution across the
United States and take us into

879
00:44:07,000 --> 00:44:08,500
the international market as
well.

880
00:44:08,500 --> 00:44:12,100
Now internationally known Luca
Mariano I can't wait to see

881
00:44:12,100 --> 00:44:14,200
what's next for the brand.
I'm really excited.

882
00:44:14,300 --> 00:44:16,500
I can't I can't believe you guys
are sitting across from us.

883
00:44:16,500 --> 00:44:18,100
Now you've been raving about
this product.

884
00:44:18,100 --> 00:44:20,200
Why long?
I was just thinking

885
00:44:20,200 --> 00:44:23,000
International like getting into
Italy has to be.

886
00:44:23,400 --> 00:44:25,100
Yeah.
Like that's like the dream,

887
00:44:25,100 --> 00:44:28,200
right dream.
I'm sure I mean where my

888
00:44:28,200 --> 00:44:30,100
family's from.
I mean they're all excited,

889
00:44:30,100 --> 00:44:33,500
they're all rooting for us and I
always am able to they always

890
00:44:33,500 --> 00:44:37,400
are amazed because I bring a big
suitcase and I have a mi bubble

891
00:44:37,400 --> 00:44:40,300
wrapped with as much bourbon as
I can fit in there.

892
00:44:40,300 --> 00:44:43,900
Yeah, I pay the overage fee
because it's more than sure it's

893
00:44:43,900 --> 00:44:48,500
70 pounds or whatever it is but
for whatever reason I get

894
00:44:48,500 --> 00:44:54,800
through security every time and
I get your customs and so

895
00:44:54,800 --> 00:44:56,300
they're very happy but they're
out.

896
00:44:56,600 --> 00:44:59,000
I haven't been there since just
before covid.

897
00:44:59,000 --> 00:45:01,400
Yeah, so I need to get a real
time stock.

898
00:45:01,400 --> 00:45:03,700
Yeah, exactly.
Yeah, guys.

899
00:45:03,700 --> 00:45:06,800
We cannot thank you for sitting
down with us Francesco, David

900
00:45:06,800 --> 00:45:10,900
from Luca Mariano, again, we'll
have you on again soon, but

901
00:45:10,900 --> 00:45:11,700
beer.
Cheers to you guys.

902
00:45:11,707 --> 00:45:13,100
Thank you.
Thank you for having us.

903
00:45:13,100 --> 00:45:19,600
Thank you.
My name is Marlowe, I'm from

904
00:45:19,600 --> 00:45:22,800
Acworth Georgia.
My favorite movie is The Wizard

905
00:45:22,800 --> 00:45:27,100
of Oz because I'm originally
from the Kansas area and I would

906
00:45:27,100 --> 00:45:29,300
pair it with Rabbit Hole
bourbon.

907
00:45:34,100 --> 00:45:36,500
All right.
Brad we're back again today by

908
00:45:36,500 --> 00:45:39,200
day to day two of the Kentucky
Bourbon Festival.

909
00:45:39,200 --> 00:45:40,700
I guess.
This is technically day three.

910
00:45:40,800 --> 00:45:42,600
Yeah it's day two of our
recordings.

911
00:45:42,600 --> 00:45:45,500
That's right, and we're sitting
across the table from Dan McKee.

912
00:45:45,500 --> 00:45:48,400
He is the master distiller at
Mick ters.

913
00:45:48,600 --> 00:45:49,900
It is so good to have you on the
show.

914
00:45:49,900 --> 00:45:51,500
Thanks for being here.
Glad to be here.

915
00:45:51,600 --> 00:45:53,400
Yeah, it's great to have you man
Victor's.

916
00:45:53,400 --> 00:45:57,400
Has continuously been putting
out phenomenal product that I

917
00:45:57,400 --> 00:46:01,300
have one specific friend who's
just like a mixers Fanboy, so

918
00:46:01,300 --> 00:46:02,900
he's going to be really Side of
the here.

919
00:46:02,900 --> 00:46:05,800
This interview tell him, thank
you.

920
00:46:05,800 --> 00:46:10,100
Yeah, it's always nice to talk
with distillers and CEOs and

921
00:46:10,100 --> 00:46:12,700
everybody from this side of the
industry and talk to them about

922
00:46:12,700 --> 00:46:14,700
their favorite movie and cut
loose a bit.

923
00:46:14,800 --> 00:46:17,800
But there's also a great
equalizer in Kentucky and that

924
00:46:17,800 --> 00:46:22,400
equalizer is called humidity.
Yes, and I'm not super sweaty

925
00:46:22,400 --> 00:46:23,800
yet.
Dan is looking cool as a

926
00:46:23,800 --> 00:46:27,200
cucumber here, but man, it is
going to be a hot one out here

927
00:46:27,200 --> 00:46:29,300
today.
We're just like, it's but it's

928
00:46:29,300 --> 00:46:31,200
kind of cool to see like, a
master distillers of all these

929
00:46:31,200 --> 00:46:34,100
places come sit in our Booth and
then just drenched.

930
00:46:34,100 --> 00:46:37,400
Yes.
You know how it's a beautiful

931
00:46:37,400 --> 00:46:39,100
Kentucky day.
Absolutely.

932
00:46:39,400 --> 00:46:44,900
Yeah and give us a little bit of
the rundown of your history with

933
00:46:44,900 --> 00:46:46,900
the company.
I mean, you've come from some of

934
00:46:46,900 --> 00:46:49,700
the biggest names in the
industry, even Victor's for a

935
00:46:49,700 --> 00:46:52,300
little while now.
But what's your background in

936
00:46:52,300 --> 00:46:53,500
the industry?
Sure.

937
00:46:53,900 --> 00:46:56,700
Well, we're actually coming up
on 17 years.

938
00:46:56,700 --> 00:47:01,600
I was very fortunate to start at
Jim Beam as Distillery operator

939
00:47:02,000 --> 00:47:05,800
for The Distillery supervisor.
So I worked both at the

940
00:47:05,800 --> 00:47:08,700
Claremont and Booker.
No distillery in Boston,

941
00:47:08,700 --> 00:47:12,400
Kentucky, so had nine.
Great years there.

942
00:47:12,400 --> 00:47:14,400
Worked with a lot of great
people and then got the

943
00:47:14,400 --> 00:47:18,200
opportunity to join the mixers
team again coming up on eight

944
00:47:18,200 --> 00:47:22,300
years worked with Pam heilman.
She was our second master

945
00:47:22,300 --> 00:47:24,500
distiller at Victor's, work with
her.

946
00:47:24,500 --> 00:47:29,300
Well, over 10 years, it's just
been a great experience.

947
00:47:29,300 --> 00:47:31,600
Like I said, I've worked with so
many great people just here at

948
00:47:31,600 --> 00:47:32,600
MIT.
There's a Loan.

949
00:47:32,800 --> 00:47:35,300
You think of people like Willie
Pride, our first Master

950
00:47:35,300 --> 00:47:40,200
distiller, mentioned Pam, Andrea
Wilson our Master maturation,

951
00:47:40,200 --> 00:47:43,500
which was just inducted into the
Kentucky bourbon Hall of Fame.

952
00:47:43,800 --> 00:47:48,300
So and and the list goes on and
on it's just it's a, you know,

953
00:47:48,300 --> 00:47:51,000
it's been a great experience.
It's a great industry.

954
00:47:51,400 --> 00:47:55,300
It, you know, what, better
making bourbon here in Kentucky?

955
00:47:55,300 --> 00:47:58,100
I mean, we're 95% of the
Bourbons made here in Kentucky.

956
00:47:58,100 --> 00:48:01,400
Yeah, it's special.
It's, you know, a lot of great

957
00:48:01,400 --> 00:48:03,000
people.
And that's something I

958
00:48:03,000 --> 00:48:05,700
constantly hear that.
Like, if you're in any other

959
00:48:05,700 --> 00:48:08,500
industry, it would all you'd
almost have to be cynical about

960
00:48:08,500 --> 00:48:11,500
how often you hear.
It said in the whiskey world.

961
00:48:11,700 --> 00:48:14,500
Oh, I worked with great people.
Hmm, you know what I mean?

962
00:48:14,500 --> 00:48:17,900
But like, there's this constant
reality where everybody that we

963
00:48:17,900 --> 00:48:20,700
know who is now.
A master distiller, says that

964
00:48:20,700 --> 00:48:23,100
exact phrase and that you hear
it enough times you're like oh

965
00:48:23,100 --> 00:48:25,600
it must be true.
There must be some really great

966
00:48:25,600 --> 00:48:28,700
people working in this industry.
I didn't get here by myself.

967
00:48:28,700 --> 00:48:32,200
I can tell you that I you know,
my nine years of Jim Beam or on

968
00:48:32,300 --> 00:48:35,400
Third shift, very small crew.
You know, during summer

969
00:48:35,400 --> 00:48:38,200
shutdowns, you get to work with,
you know, other people during

970
00:48:38,200 --> 00:48:41,500
the days and so forth.
I credit a lot of my experience

971
00:48:41,500 --> 00:48:44,400
to The Operators.
I was working with sitting

972
00:48:44,400 --> 00:48:48,500
inside a boiler as they were,
you know, doing preventative

973
00:48:48,500 --> 00:48:50,300
maintenance during the summer
and so forth.

974
00:48:50,300 --> 00:48:53,400
And actually having a senior
operator, you know, showing me

975
00:48:53,400 --> 00:48:57,000
how exactly certain things so
that when it's all packaged back

976
00:48:57,000 --> 00:49:00,900
together, you actually have a
now sound fundamental

977
00:49:00,900 --> 00:49:03,400
understanding of how it works.
Extending, those are the little

978
00:49:03,400 --> 00:49:06,700
things you need to understand
those utilities that support.

979
00:49:06,700 --> 00:49:10,300
The Distillery is not just all
fermentation and that's the

980
00:49:10,300 --> 00:49:12,100
whole big part of running a
Distillery.

981
00:49:12,100 --> 00:49:15,800
And yeah, you know, I owe it all
to everybody and, you know,

982
00:49:15,800 --> 00:49:19,300
it's, you know, surround
yourself with successful people.

983
00:49:19,300 --> 00:49:20,700
Yeah.
But when you've worked with, as

984
00:49:20,700 --> 00:49:23,700
many organizations as we have
now and all the interviews that

985
00:49:23,700 --> 00:49:27,800
we've done, you can always spot
a healthy organization and one

986
00:49:27,800 --> 00:49:29,600
that has trust kind of built
into it.

987
00:49:29,600 --> 00:49:31,400
And when I look at the
relationship between you and

988
00:49:31,400 --> 00:49:34,200
Andrea, you on the distilling
side of things in her, in the

989
00:49:34,200 --> 00:49:37,100
maturation side of things, I
think that really speaks a lot

990
00:49:37,100 --> 00:49:40,700
to how trust his kind of built
into the structure of mixers

991
00:49:40,700 --> 00:49:42,800
that your hand in these barrels
off to her.

992
00:49:42,800 --> 00:49:44,700
Obviously, there's some
collaboration there as well.

993
00:49:44,700 --> 00:49:46,600
Very much.
So, yeah, now we have a great

994
00:49:46,600 --> 00:49:49,900
relationship and but that's even
if you go back to, when I

995
00:49:49,900 --> 00:49:54,800
started back in late, 2014, the,
you know, Willie Pratt

996
00:49:54,800 --> 00:49:58,400
everybody's working together
because no one person again, as

997
00:49:58,400 --> 00:50:03,600
I mentioned is, you know, the
completely One person says all

998
00:50:03,600 --> 00:50:06,700
and how it goes right, we all
have to work together.

999
00:50:07,100 --> 00:50:10,500
Andrea and I work very well
together, we challenge each

1000
00:50:10,500 --> 00:50:13,400
other, there's a lot of
understanding discussions,

1001
00:50:13,400 --> 00:50:17,100
things like that and it's very
rewarding, to be honest with

1002
00:50:17,100 --> 00:50:18,600
you.
And then the see the success

1003
00:50:18,600 --> 00:50:21,400
that mixers continues to have.
Because, you know, the

1004
00:50:21,400 --> 00:50:25,000
Distillery itself has that very
long Rich proud history that

1005
00:50:25,000 --> 00:50:27,900
dates back to 1753 and Schafer's
Town Pennsylvania.

1006
00:50:27,900 --> 00:50:30,900
But, you know, unfortunately
like a lot of distilleries in

1007
00:50:30,900 --> 00:50:34,600
1989.
The Pennsylvania, Distillery

1008
00:50:35,000 --> 00:50:37,500
went bankrupt.
Abandoned, the trademarks and

1009
00:50:37,500 --> 00:50:40,400
was lost the time, well, as our
current ownership.

1010
00:50:40,400 --> 00:50:43,300
And then our President, Joe
magliocco went through the

1011
00:50:43,300 --> 00:50:48,000
process of acquiring the
trademarks and then bringing the

1012
00:50:48,000 --> 00:50:51,000
brand to Kentucky to resurrect
it and we entered through three

1013
00:50:51,000 --> 00:50:55,200
phases, you know, phase.
One purchasing those matured

1014
00:50:55,200 --> 00:50:59,100
stocks that we wanted to emulate
in the future to face to where

1015
00:50:59,100 --> 00:51:03,100
we took our Mash, Bill
proprietary yeast Education's to

1016
00:51:03,100 --> 00:51:06,900
a Distillery here in Kentucky,
that had capacity that

1017
00:51:06,900 --> 00:51:09,200
thankfully went well.
And then phase 3, our main

1018
00:51:09,200 --> 00:51:13,700
Distillery and Shively, which is
kind of a, you know, a city

1019
00:51:13,700 --> 00:51:15,600
within a city of Louisville
Kentucky.

1020
00:51:16,200 --> 00:51:18,700
That's our main operation.
We do everything front to back

1021
00:51:18,700 --> 00:51:19,700
with the Distillery.
One.

1022
00:51:19,700 --> 00:51:22,200
On-site Warehouse, processing
bottling.

1023
00:51:22,700 --> 00:51:25,900
You know, when I started, you
know, like I said, coming up on

1024
00:51:25,900 --> 00:51:27,800
eight years ago, we were under
10 employees.

1025
00:51:28,100 --> 00:51:31,100
If you factor in all our three
locations were almost to 100

1026
00:51:31,100 --> 00:51:34,600
employees.
We have our farm in Springfield

1027
00:51:34,600 --> 00:51:37,600
Kentucky, with working, with a
local farmer to grow.

1028
00:51:37,600 --> 00:51:41,300
Some estate grown grains like
corn Rye, barley, we have the

1029
00:51:41,300 --> 00:51:43,600
beautiful Fort Nelson,
distillery in downtown

1030
00:51:43,600 --> 00:51:46,700
Louisville where it's actually
has a fully operational.

1031
00:51:46,700 --> 00:51:50,000
Distillery, we actually have pot
Stills that were used at the

1032
00:51:50,000 --> 00:51:52,600
Schafer's Town, Pennsylvania to
style, right?

1033
00:51:52,600 --> 00:51:55,300
So three Cypress Wood
fermenters, it's a beautiful

1034
00:51:55,600 --> 00:51:58,400
Distillery to tour through and
then we have the world.

1035
00:51:58,900 --> 00:52:01,700
The bar at Fort Nelson, which
serves world-class cocktails

1036
00:52:01,700 --> 00:52:04,400
David.
George spirits and cocktail

1037
00:52:04,400 --> 00:52:08,300
historian held curate part of
the classic cocktails and then

1038
00:52:08,300 --> 00:52:11,900
our local bar team, you know,
the rest of them the menu, which

1039
00:52:11,900 --> 00:52:14,200
is just very exciting is why I
say that.

1040
00:52:15,000 --> 00:52:20,000
But then just as a distiller
myself and working with Victor's

1041
00:52:20,000 --> 00:52:22,800
and their philosophy of kind of
this cost, be damned approach

1042
00:52:22,800 --> 00:52:25,200
when it comes to Quality.
We do a lot of things that are

1043
00:52:25,200 --> 00:52:29,200
not the most efficient.
They cost more and you know,

1044
00:52:29,200 --> 00:52:32,900
whether it's our barrels, being
the wood, staves are Air-dried,

1045
00:52:32,900 --> 00:52:35,600
seasoned minimum 18 months to 60
months.

1046
00:52:35,600 --> 00:52:39,100
Yeah, we toast all of our
barrels before we Char them.

1047
00:52:39,900 --> 00:52:44,400
We enter our distillate into the
barrel at a very low 103 proof.

1048
00:52:44,400 --> 00:52:47,100
That's the lowest that we know
of any Distillery of scale.

1049
00:52:47,100 --> 00:52:49,800
And this is all for all of our
products, not just a special

1050
00:52:49,800 --> 00:52:52,900
release.
We again, we enter into those

1051
00:52:52,900 --> 00:52:55,600
new toasted chart, American
White, Oak barrels, and then we

1052
00:52:55,600 --> 00:52:58,200
also heat cycle and do a custom
chilled filtration.

1053
00:52:58,200 --> 00:53:02,400
So those are like, six key
philosophies, you know, It's

1054
00:53:02,400 --> 00:53:04,300
just amazing.
And then, as myself as a

1055
00:53:04,300 --> 00:53:09,400
distiller, we have 100% copper
distillation system made by

1056
00:53:09,500 --> 00:53:13,100
Vendome here in Louisville.
Yeah, I mean it's a beautiful,

1057
00:53:13,200 --> 00:53:16,200
you know, forty six foot tall,
32 inch diameter.

1058
00:53:16,200 --> 00:53:18,600
Continuous columns, go to a
doubler pot still.

1059
00:53:18,600 --> 00:53:21,100
Yeah, our doubler actually looks
like the pot still?

1060
00:53:21,100 --> 00:53:23,100
Let you see on everything
nickers.

1061
00:53:23,100 --> 00:53:25,800
So this is how you can tell a
guy loves his job.

1062
00:53:25,800 --> 00:53:28,100
Yeah.
He's like the height of the

1063
00:53:28,100 --> 00:53:28,800
thing.
Yeah.

1064
00:53:28,800 --> 00:53:30,500
He's like, you're bringing down
the dimensions.

1065
00:53:30,500 --> 00:53:32,900
I love it, man.
And I I have to imagine that

1066
00:53:32,900 --> 00:53:37,300
somebody that is, as meticulous,
as you sit down to watch a movie

1067
00:53:37,700 --> 00:53:40,200
with just the most critical eye,
right?

1068
00:53:40,200 --> 00:53:43,200
So what I, when I think about
what is Dan's favorite movie?

1069
00:53:43,200 --> 00:53:44,400
I'm sure.
It's some, you know,

1070
00:53:44,400 --> 00:53:47,300
Masterpiece.
Yeah, of world Cinema or easily.

1071
00:53:47,300 --> 00:53:47,900
Right.
Dan.

1072
00:53:47,900 --> 00:53:49,200
What, what is your favorite
film?

1073
00:53:49,400 --> 00:53:53,400
Well, they're masterpieces in
their own, right?

1074
00:53:54,900 --> 00:53:57,900
You know, I kind of thought that
before I, you know, before I

1075
00:53:57,908 --> 00:54:00,200
joined a like, what is your
favorite movie?

1076
00:54:00,200 --> 00:54:02,100
I'm thinking, and I'm like, I'm
48 years old.

1077
00:54:02,800 --> 00:54:06,200
I've seen a lot of movies, not
as much recently because it

1078
00:54:06,200 --> 00:54:09,500
seems, you know, I spend a lot
of time with my son and his

1079
00:54:09,500 --> 00:54:12,700
Sports, and also work, so I'm
like what it really is.

1080
00:54:12,700 --> 00:54:15,900
And then I do love a good
comedy, that just makes me laugh

1081
00:54:15,900 --> 00:54:18,800
and not think about anything.
So, you can go to like, a Will

1082
00:54:18,800 --> 00:54:22,100
Ferrell like stepbrothers.
You know, that just makes me

1083
00:54:22,100 --> 00:54:23,400
laugh.
You're speaking bobsleighing.

1084
00:54:23,400 --> 00:54:26,900
Yeah, I mean more that that
actually I do own the DVD for

1085
00:54:26,900 --> 00:54:28,800
that.
That one is funny.

1086
00:54:28,800 --> 00:54:32,600
It was given as a gift, but if
you go old school, I mean, you

1087
00:54:32,607 --> 00:54:37,400
just can't be Rocky 3.
I mean, that he'll probably seen

1088
00:54:37,400 --> 00:54:41,400
more than all movies together
watching the movie with a

1089
00:54:41,408 --> 00:54:45,600
critical eye.
It's funny early on in life.

1090
00:54:45,600 --> 00:54:48,500
I would watch an action movie
and I'd get so frustrated when

1091
00:54:48,500 --> 00:54:50,600
they would do things that
weren't realistic.

1092
00:54:50,600 --> 00:54:54,300
Yeah.
My having a son that has worn me

1093
00:54:54,300 --> 00:54:57,500
down now, because I've seen so
many action movies with him that

1094
00:54:57,500 --> 00:54:59,800
I'm like, okay, just accept it
right?

1095
00:54:59,800 --> 00:55:02,000
And yeah, I actually enjoy a
much better.

1096
00:55:02,200 --> 00:55:06,100
I would have even 15 years ago.
So we just did Rocky for, on the

1097
00:55:06,100 --> 00:55:08,400
show, not long ago.
And you know, that talk about

1098
00:55:08,400 --> 00:55:12,100
suspension of disbelief, you've
got like five foot two Sylvester

1099
00:55:12,100 --> 00:55:15,600
Stallone punching up at, you
know, Dolph Lundgren can't even

1100
00:55:15,600 --> 00:55:19,000
hardly is like 7 feet tall that
actually was just on TV.

1101
00:55:19,000 --> 00:55:20,900
And yes, did I watch most of it?
Yeah.

1102
00:55:20,900 --> 00:55:22,400
Absolutely.
Yeah.

1103
00:55:22,400 --> 00:55:25,900
And then I went away and I came
back away.

1104
00:55:25,900 --> 00:55:29,700
Saul Rocky 3 on TV again and
again, I own the DVDs that and

1105
00:55:29,700 --> 00:55:32,400
it's like, but I'll sit there
and watch it with I'll still,

1106
00:55:32,400 --> 00:55:36,600
that's how much I enjoy it.
So yeah, I know those, you know,

1107
00:55:36,600 --> 00:55:39,600
again, they're they're
masterpieces in their their own,

1108
00:55:39,600 --> 00:55:42,300
right?
Yeah, I mean, the first Rocky is

1109
00:55:42,400 --> 00:55:44,200
considered a man.
Absolutely, I love.

1110
00:55:44,200 --> 00:55:46,700
Oh yeah.
So I mean, I the whole series.

1111
00:55:46,700 --> 00:55:50,300
It's just, yeah, it's funny.
It's a, but a good comedy that

1112
00:55:50,300 --> 00:55:52,600
just makes me laugh.
And yeah, it just has that

1113
00:55:52,600 --> 00:55:56,000
stupid humor and yeah, you know,
we talked about early on in the

1114
00:55:56,000 --> 00:55:59,800
podcast, some of our favorite
comedies of the 2000s and I

1115
00:55:59,800 --> 00:56:03,000
think the hangover might be one
of the last like, Really great.

1116
00:56:03,000 --> 00:56:05,900
Just pure comedies.
Yeah, that has ever come out.

1117
00:56:05,900 --> 00:56:07,900
Oh yeah anymore.
It's like you get a movie that

1118
00:56:07,900 --> 00:56:11,600
is a drama with comedy, or a
this with some comedic elements,

1119
00:56:11,600 --> 00:56:14,400
but there hasn't been like a
just a really good silly movie

1120
00:56:14,400 --> 00:56:16,400
in a while, you know why?
Yeah, sure.

1121
00:56:17,000 --> 00:56:19,200
Well Dan, we can't thank you
enough for sitting down with us

1122
00:56:19,200 --> 00:56:21,500
today, man.
It's it's always such a pleasure

1123
00:56:21,500 --> 00:56:23,700
to talk to people like you and
we've never gotten the chance to

1124
00:56:23,707 --> 00:56:25,500
tell you in person.
Yeah big fan.

1125
00:56:25,500 --> 00:56:27,300
We are of nectar.
So thank you for everything you

1126
00:56:27,300 --> 00:56:27,800
do.
Yeah.

1127
00:56:27,800 --> 00:56:30,100
Thank you for asking Victor's
and myself.

1128
00:56:30,100 --> 00:56:32,600
This is been a pleasure Thank
you.

1129
00:56:33,600 --> 00:56:35,600
I'm Jackie Simmons.
And I'm from Johnson City,

1130
00:56:35,600 --> 00:56:37,700
Tennessee.
My favorite movie is the sound

1131
00:56:37,700 --> 00:56:43,400
of music and I would pair it
with angels Envy All right,

1132
00:56:43,400 --> 00:56:45,100
Brad, we're back with another
interview.

1133
00:56:45,300 --> 00:56:50,100
We are here with Steve Infante.
Honestly, I kind of want to let

1134
00:56:50,100 --> 00:56:52,900
Stephen introduce himself
because when he entered it, is

1135
00:56:53,000 --> 00:56:55,600
this thing down, pat and elegant
reduction.

1136
00:56:55,600 --> 00:56:57,800
So Steven you tell us about what
you do.

1137
00:56:58,500 --> 00:57:03,000
Well, glad to be here today,
boys, my name is Steve Infante

1138
00:57:03,000 --> 00:57:05,200
and I'm the national brand
ambassador for Yellowstone.

1139
00:57:05,200 --> 00:57:06,800
Kentucky, Straight Bourbon
whiskey.

1140
00:57:07,300 --> 00:57:09,800
I'm also the right hand to
Steven be my manager Barrel

1141
00:57:09,800 --> 00:57:12,700
House and I take care of all the
barrel picks.

1142
00:57:13,100 --> 00:57:16,300
So, whatever Steve's not doing,
is what I do.

1143
00:57:16,700 --> 00:57:19,300
Yeah, I'm his flunky.
He says, I'm bubble gum on a

1144
00:57:19,300 --> 00:57:22,900
shoe ever since I was seven
years old, I've known him so

1145
00:57:23,600 --> 00:57:24,700
I've hung out with him that
long.

1146
00:57:24,700 --> 00:57:27,000
He's like yeah, I might have
changed my shoes.

1147
00:57:27,200 --> 00:57:31,100
Yeah, just stuck to him.
I was just telling but Stephen

1148
00:57:31,100 --> 00:57:35,800
right before we started here,
Yellowstone is one of our

1149
00:57:35,800 --> 00:57:38,800
favorite brands of whiskey,
especially when you're talking

1150
00:57:38,800 --> 00:57:43,000
about, just the entry level, the
Baseline product 80 to 90 Proof.

1151
00:57:43,000 --> 00:57:46,700
Like we never find whiskies in
that proof point, you know, 80

1152
00:57:46,700 --> 00:57:49,000
to 95.
I would say anymore, that knock

1153
00:57:49,000 --> 00:57:50,100
our socks off.
Yeah.

1154
00:57:50,200 --> 00:57:53,300
Every single time I've gotten
Yellowstone, there's a level of

1155
00:57:53,300 --> 00:57:55,200
complexity there, and it's
killer, man.

1156
00:57:55,200 --> 00:57:58,700
Yeah, it's just, and so, you
wouldn't know this about our

1157
00:57:58,700 --> 00:58:02,800
show, but when we score out
whiskies, we do a nose taste

1158
00:58:02,800 --> 00:58:05,900
finish Balance and then our
fifth categories value.

1159
00:58:06,400 --> 00:58:08,700
Because the average consumer
wants to know my getting bang,

1160
00:58:08,700 --> 00:58:11,300
for my buck here, if I'm
spending $22.

1161
00:58:11,300 --> 00:58:13,500
Is it worth it if I'm spending
$52?

1162
00:58:13,500 --> 00:58:16,300
Is it worth it in the state of
Ohio at a thirty five dollar,

1163
00:58:16,300 --> 00:58:18,900
price point?
Hmm, I might even be that much.

1164
00:58:18,900 --> 00:58:21,900
It might be less than 30
Yellowstone, is just one of the

1165
00:58:21,900 --> 00:58:24,500
best values on the Shelf.
A consistent like eight nine,

1166
00:58:24,500 --> 00:58:26,800
out of ten value.
Yeah, he's LED tastic.

1167
00:58:27,000 --> 00:58:29,400
Thank you so much on behalf of
the brand.

1168
00:58:29,400 --> 00:58:31,700
Let me thank you for such a
great product.

1169
00:58:31,700 --> 00:58:33,100
I appreciate it.
I'll pass.

1170
00:58:33,300 --> 00:58:34,200
That on to mr.
Beam.

1171
00:58:34,200 --> 00:58:38,300
All I do is talk about it.
Let's talk a little bit about

1172
00:58:38,300 --> 00:58:40,000
your role.
You said, you you're a flunky

1173
00:58:40,000 --> 00:58:42,000
your do everything.
But specifically, you're

1174
00:58:42,000 --> 00:58:44,700
managing the barrel house.
You're managing Barrel pics.

1175
00:58:45,100 --> 00:58:47,300
How do you, what's your
day-to-day look like in that

1176
00:58:47,300 --> 00:58:50,100
zone?
Well, it starts out early in the

1177
00:58:50,100 --> 00:58:53,600
morning drinking whiskey.
Usually, it's almost cash, track

1178
00:58:53,600 --> 00:58:57,100
them, but I know we got a group
in and they want to do a barrel

1179
00:58:57,100 --> 00:58:59,300
pair.
Can I take them to how to knows

1180
00:58:59,300 --> 00:59:01,300
bourbons and how to taste
bourbons?

1181
00:59:01,300 --> 00:59:04,900
And, you know, how to break a
Down, give them a little bit

1182
00:59:04,900 --> 00:59:08,500
more complex and intense class
on that before we ever do

1183
00:59:08,500 --> 00:59:10,600
anything.
I don't know where the skill

1184
00:59:10,600 --> 00:59:12,900
level is of the people that are
walking, in some people are

1185
00:59:12,900 --> 00:59:15,100
brand-new, they've never tasted
a barrel in their life.

1186
00:59:15,100 --> 00:59:17,900
Some people have been doing it
and they've done 360 picks and

1187
00:59:17,900 --> 00:59:19,500
everything that I tell them,
they already know.

1188
00:59:19,600 --> 00:59:22,200
Yeah.
But typically I find out that

1189
00:59:22,700 --> 00:59:25,200
they learned something.
Hmm, even the ones that are

1190
00:59:25,200 --> 00:59:27,800
experienced have learned
something after that.

1191
00:59:28,100 --> 00:59:31,200
Previously I was a t, Somali a
for John, Conti coffee company

1192
00:59:31,200 --> 00:59:33,100
and imported to tease him all
over the world.

1193
00:59:33,300 --> 00:59:36,000
And did some blends of tea
called Conte, iced tea, that

1194
00:59:36,000 --> 00:59:38,400
took them to almost a national
level.

1195
00:59:38,500 --> 00:59:42,800
And then I was golden cup
certified in the industry of

1196
00:59:42,800 --> 00:59:45,300
coffee, which is the highest
certification, especially coffee

1197
00:59:45,300 --> 00:59:49,200
Association gives for nosing
tasting Brewing, standards.

1198
00:59:49,200 --> 00:59:52,300
In coffee, the time that I
received my certification.

1199
00:59:52,300 --> 00:59:54,900
I was one of like 14 in the
nation golden cup certified

1200
00:59:54,900 --> 00:59:56,100
trainers.
That's incredible.

1201
00:59:56,100 --> 00:59:58,000
Yeah, so I did that for a long
time and then mr.

1202
00:59:58,000 --> 01:00:01,800
Beam had me.
He had me Stephen theft.

1203
01:00:01,900 --> 01:00:04,000
He took me to the class.
With him.

1204
01:00:04,500 --> 01:00:07,900
And I got to become an executive
bourbon Stewart, which is an urn

1205
01:00:07,900 --> 01:00:09,000
title.
It means that you had to

1206
01:00:09,008 --> 01:00:13,500
actually distill whiskey, and I
don't call myself a distiller,

1207
01:00:13,500 --> 01:00:16,500
because if you ask me by
gunpoint to go in there and

1208
01:00:16,500 --> 01:00:21,200
distill, some, I'd blow
something up, I call myself a

1209
01:00:21,200 --> 01:00:23,300
national brand ambassador,
because that's what I am.

1210
01:00:23,400 --> 01:00:26,300
I like to talk about it and
bring it in in layman's terms to

1211
01:00:26,300 --> 01:00:29,300
people from all over the world.
Exactly what whiskey is all

1212
01:00:29,300 --> 01:00:32,000
about.
Yeah, well honestly, I was, I

1213
01:00:32,000 --> 01:00:34,900
think it's really cool to hear.
Any talk about coffee tea?

1214
01:00:35,000 --> 01:00:37,900
That's what I because on here.
Yeah, we like, we don't talk

1215
01:00:37,900 --> 01:00:41,400
about this enough, but I have
seen how drinking whiskey for

1216
01:00:41,400 --> 01:00:44,500
the last three years.
For this podcast, as I have my

1217
01:00:44,500 --> 01:00:46,700
palate has grown with whiskey.
All of a sudden I'm drinking

1218
01:00:46,700 --> 01:00:50,200
coffee and I'm like, oh, I'm
noticing notes on my coffee that

1219
01:00:50,200 --> 01:00:51,800
I never would have noticed
before.

1220
01:00:52,100 --> 01:00:54,800
And so, I can't encourage this
highly enough.

1221
01:00:54,800 --> 01:00:58,400
Like, the more, you drink,
whatever you like wine, coffee

1222
01:00:58,400 --> 01:00:59,800
whiskey, you know, whatever it
is.

1223
01:00:59,800 --> 01:01:02,800
Tequila it will help you enjoy
other.

1224
01:01:03,300 --> 01:01:06,700
Is even more and what a great
person to talk to about that

1225
01:01:06,700 --> 01:01:10,200
than a golden cup kind of guy.
So my brother was a president of

1226
01:01:10,200 --> 01:01:12,400
the specialty coffee Association
of America.

1227
01:01:12,800 --> 01:01:16,100
And he did that for, why is
Fontes coffee and Louisville

1228
01:01:16,100 --> 01:01:18,000
Kentucky, which is a European
coffee house.

1229
01:01:18,000 --> 01:01:21,500
That's absolutely extraordinary.
He has a 10 kilo and Becks

1230
01:01:21,500 --> 01:01:24,000
register along with about a five
hundred pound roaster.

1231
01:01:24,100 --> 01:01:27,300
Yeah, two different Registries
in the same area in the same

1232
01:01:27,300 --> 01:01:31,200
parking lot and heroes coffee's
for about 18 to 20 different

1233
01:01:31,200 --> 01:01:34,800
coffee houses in America.
Gotta under their own private

1234
01:01:34,800 --> 01:01:38,100
labels and he makes Yellowstone
Bourbon Coffee for us.

1235
01:01:38,500 --> 01:01:42,100
So when you come to the story
gift shop you can get a pound of

1236
01:01:42,107 --> 01:01:46,500
Yellowstone Bourbon Coffee and
it's done with 100% Arabica bean

1237
01:01:46,500 --> 01:01:49,200
coffee at the highest standard
in the industry.

1238
01:01:49,400 --> 01:01:51,500
But yeah, that's what my brother
does.

1239
01:01:51,500 --> 01:01:53,700
My other brother Darryl is the
president of the sports

1240
01:01:53,700 --> 01:01:55,200
commission for the city of
Louisville.

1241
01:01:55,500 --> 01:01:57,600
He is the incoming president
right now.

1242
01:01:57,600 --> 01:01:59,200
He's vice president at the
moment.

1243
01:01:59,200 --> 01:02:01,800
So when are you gonna get a
president title?

1244
01:02:01,800 --> 01:02:05,000
Then it sounds like Dante's are
all president wonky.

1245
01:02:05,200 --> 01:02:08,600
That's all right.
I can't delay.

1246
01:02:08,600 --> 01:02:10,900
This, any longer we've been
asking everybody that's sat down

1247
01:02:10,900 --> 01:02:13,500
across the table from us here to
talk about their favorite movie.

1248
01:02:13,900 --> 01:02:18,000
And the odds of this happening
are just absolutely astronomical

1249
01:02:18,000 --> 01:02:20,500
but Brad's grinning from ear to
ear mr.

1250
01:02:20,500 --> 01:02:23,600
Fontaine, can you please
introduce your favorite film to

1251
01:02:23,600 --> 01:02:26,000
us?
Absolutely, since I was a child,

1252
01:02:26,000 --> 01:02:28,600
I was taught shipped off to
Oklahoma to stay with an uncle

1253
01:02:28,600 --> 01:02:31,900
on a ranch and he was one quite
of a character.

1254
01:02:31,900 --> 01:02:35,300
As you can imagine one of The
last American Cowboys yeah

1255
01:02:35,300 --> 01:02:39,100
3,500-acre cattle ranch in a he
would take me on Horseback and

1256
01:02:39,100 --> 01:02:43,700
we would go mend fences together
and yeah he was a big character.

1257
01:02:43,700 --> 01:02:46,700
Did he ever like give you
tobacco chewing tobacco when

1258
01:02:46,700 --> 01:02:50,600
you're way too young?
Yes, I took a not just tobacco

1259
01:02:50,800 --> 01:02:52,700
skull.
Yeah.

1260
01:02:52,700 --> 01:02:54,100
Yeah.
Whole mouthful of score on

1261
01:02:54,100 --> 01:02:56,700
Horseback gives you a buzz like
you can never imagine that

1262
01:02:56,700 --> 01:02:59,600
middle of the Heat and the
middle of Oklahoma up in the

1263
01:02:59,600 --> 01:03:03,900
Ozark Mountains is quite a ride.
I definitely Remember that first

1264
01:03:03,900 --> 01:03:06,800
experience for a long time.
Quite vividly.

1265
01:03:06,800 --> 01:03:09,000
Yes, I will always remember that
experience.

1266
01:03:09,600 --> 01:03:12,700
Yes, Secondhand Lions is my
favorite movie because it is my

1267
01:03:12,700 --> 01:03:15,200
childhood.
It is what I grew up with those

1268
01:03:15,200 --> 01:03:17,500
crazy uncle's mind hanging out
with me.

1269
01:03:17,500 --> 01:03:20,100
And if you've ever seen the
movie, if you've never seen the

1270
01:03:20,100 --> 01:03:23,500
movie, it's rated G.
You need to show your kids this

1271
01:03:23,500 --> 01:03:25,200
movie.
It's a fantastic thing.

1272
01:03:25,300 --> 01:03:29,100
I continually say that, I think
it is one of the greatest

1273
01:03:29,100 --> 01:03:32,000
coming-of-age films that has
ever been made.

1274
01:03:32,000 --> 01:03:36,000
And we had it on the Podcast at
my insistence at some point and

1275
01:03:36,000 --> 01:03:39,500
I will admit like it looks a
little bit like a TV movie.

1276
01:03:39,600 --> 01:03:43,100
It's not the high production,
quality of some films, but the

1277
01:03:43,100 --> 01:03:48,400
story that you get and how in
the world, they got Michael

1278
01:03:48,400 --> 01:03:52,700
Caine and Robert Duvall to just
be themselves.

1279
01:03:52,700 --> 01:03:56,400
What I hope they're actually
like and give that kind of a

1280
01:03:56,408 --> 01:03:58,600
performance for such a little
movie.

1281
01:03:58,600 --> 01:04:02,800
I the acting is spectacular in
this movie guys.

1282
01:04:03,200 --> 01:04:05,500
Ordinary, I have watched it.
I don't even, I couldn't even

1283
01:04:05,500 --> 01:04:08,700
tell you 1720, I don't know how
many times, but a lot.

1284
01:04:08,700 --> 01:04:12,100
Yeah, yeah.
I keep coming back to the scene.

1285
01:04:12,400 --> 01:04:14,400
When Haley.
Joel Osment is standing at the

1286
01:04:14,408 --> 01:04:18,000
bottom of the stairs with the
candle and Kane and Duvall are

1287
01:04:18,000 --> 01:04:21,700
just like well son, if we kick
off, in the middle of the night,

1288
01:04:22,000 --> 01:04:24,500
you're on your own and Haley,
Joel Osment, just gives the

1289
01:04:24,500 --> 01:04:28,500
perfect wide-eyed like I think
they are going to die tonight.

1290
01:04:31,200 --> 01:04:32,800
Well mr.
Van say we can't thank you

1291
01:04:32,800 --> 01:04:34,500
enough.
For sitting down with us today.

1292
01:04:34,900 --> 01:04:37,600
Again like Shameless plug for
Yellowstone.

1293
01:04:37,600 --> 01:04:39,500
Yes.
One of my favorites on the

1294
01:04:39,500 --> 01:04:41,600
Shelf.
Yeah, we're super fortuitous

1295
01:04:41,600 --> 01:04:42,600
just to run into.
Yeah.

1296
01:04:42,600 --> 01:04:43,700
And be able to tell you in
person.

1297
01:04:43,700 --> 01:04:45,600
Yeah.
So fastest-growing bourbon brand

1298
01:04:45,600 --> 01:04:47,400
in the United States is
Yellowstone.

1299
01:04:47,400 --> 01:04:48,800
Kentucky Straight Bourbon
whiskey.

1300
01:04:48,800 --> 01:04:51,200
It's up a hundred and forty-four
percent over last year.

1301
01:04:51,800 --> 01:04:54,300
If you've not tasted it yet,
you're one of the few that have

1302
01:04:54,300 --> 01:04:56,000
it.
Yeah, time you taste it and

1303
01:04:56,000 --> 01:04:57,500
forever bottle of it.
That you go through.

1304
01:04:57,500 --> 01:05:00,100
What happens?
A percentage goes back to the

1305
01:05:00,100 --> 01:05:02,800
national parks Conservancy
really?

1306
01:05:03,200 --> 01:05:05,900
All the Bourbons you're drinking
but I guarantee if you drink

1307
01:05:05,900 --> 01:05:08,400
cause you'll saving Parks.
Yeah, I'll break more

1308
01:05:08,400 --> 01:05:11,500
Yellowstone, that's amazing.
What do you guys have anything

1309
01:05:11,500 --> 01:05:12,400
coming down?
The line.

1310
01:05:12,400 --> 01:05:15,400
What's coming up that?
You're excited for a lot of

1311
01:05:15,408 --> 01:05:17,200
things coming up, I'm excited
far.

1312
01:05:17,400 --> 01:05:19,300
We got experimental Barrel House
out back.

1313
01:05:19,300 --> 01:05:22,600
That's extraordinary and all
these different experiments that

1314
01:05:22,600 --> 01:05:23,600
mr.
Beam is done.

1315
01:05:24,000 --> 01:05:25,800
There's some things coming in
the pipeline.

1316
01:05:26,300 --> 01:05:28,000
I don't think I'm allowed to
talk about him.

1317
01:05:28,000 --> 01:05:29,500
Yeah, it's okay.
But are coming.

1318
01:05:29,600 --> 01:05:31,900
You got to see.
You're going to see an expansion

1319
01:05:31,900 --> 01:05:34,100
of the line of Yellowstone.
On in the near future.

1320
01:05:34,100 --> 01:05:36,300
I do believe I can't wait for
it.

1321
01:05:36,300 --> 01:05:40,000
Super excited guys, this was
Steve Infante from Yellowstone.

1322
01:05:40,800 --> 01:05:42,500
Thank you so much for sitting
with a Steven.

1323
01:05:42,500 --> 01:05:47,600
Nice to meet you guys.
Hi this is Craig from Ohio and

1324
01:05:47,600 --> 01:05:52,000
my favorite movie is Fatal
Attraction and I would pair that

1325
01:05:52,000 --> 01:05:56,400
with any High Rye because it
will leave a long-lasting effect

1326
01:05:56,400 --> 01:06:01,000
on you.
All right.

1327
01:06:01,000 --> 01:06:03,500
Brad.
We are joined by a He's been on

1328
01:06:03,500 --> 01:06:08,500
the show before we've named so
so excited to have back on the

1329
01:06:08,500 --> 01:06:10,300
show.
We've never met in the flesh

1330
01:06:10,300 --> 01:06:13,200
because of the pandemic, but was
finally sitting across the table

1331
01:06:13,400 --> 01:06:16,100
from Chris Morris Master
distiller, of Woodford.

1332
01:06:16,100 --> 01:06:18,200
Reserve, you know, a decent
brand.

1333
01:06:18,200 --> 01:06:20,600
One of our favorite whiskies and
World Chris.

1334
01:06:20,600 --> 01:06:22,400
I don't know if we told you this
is the first time you were on

1335
01:06:22,400 --> 01:06:26,600
the show but the whiskey that
got us into drinking whiskey.

1336
01:06:26,700 --> 01:06:27,500
Yeah.
Was Woodford.

1337
01:06:27,500 --> 01:06:28,700
Oo.
Mention that?

1338
01:06:28,700 --> 01:06:31,800
Yes.
And that's still the case today.

1339
01:06:31,900 --> 01:06:34,200
Yeah, we were just talking with
Somebody before you came over

1340
01:06:34,200 --> 01:06:36,400
who bought a case full of
Woodford, Reserve to Single

1341
01:06:36,400 --> 01:06:38,000
Barrel.
You all have for sale here, huh?

1342
01:06:38,200 --> 01:06:40,000
And just singing the Praises of
it.

1343
01:06:40,000 --> 01:06:42,600
Well that's wonderful, right?
So there's something to be said

1344
01:06:42,600 --> 01:06:45,400
for a brand that is as
consistently good.

1345
01:06:45,400 --> 01:06:48,800
As Woodford was just constantly
one of the best Whiskey's out

1346
01:06:48,800 --> 01:06:50,700
there so Chris, you're killing
it.

1347
01:06:51,500 --> 01:06:53,300
That's what we try to do,
appreciate it.

1348
01:06:53,500 --> 01:06:55,700
I was going to say he's humble
enough that he's not going to

1349
01:06:55,700 --> 01:06:59,100
take the credit for it yet.
Literally all the credit belongs

1350
01:06:59,100 --> 01:07:00,800
to you for that.
So thank you for what you've

1351
01:07:00,800 --> 01:07:03,000
done for our whiskey-drinking
live.

1352
01:07:03,200 --> 01:07:04,800
Together.
Yeah, it's important.

1353
01:07:06,000 --> 01:07:08,200
So it's been about two years
since we've had you on the show.

1354
01:07:08,200 --> 01:07:11,700
Now, catch us up a little bit
with the brand major

1355
01:07:11,700 --> 01:07:14,700
developments that we haven't
been able to discuss together.

1356
01:07:15,100 --> 01:07:20,100
Well, certainly with the the
pandemic and its impact is

1357
01:07:20,300 --> 01:07:23,800
everybody knows his led to
supply chain.

1358
01:07:23,800 --> 01:07:28,400
Issues are difficulties been
getting glass bottles, Sugarfoot

1359
01:07:28,400 --> 01:07:30,500
double oaked in or put would
reserve it.

1360
01:07:30,500 --> 01:07:34,300
Yeah first out but like all your
listeners You know, there's

1361
01:07:34,300 --> 01:07:36,800
plenty of Woodford.
We just don't always have

1362
01:07:36,800 --> 01:07:40,200
bottles for it but we're finally
overcoming that.

1363
01:07:40,400 --> 01:07:42,000
Isn't it crazy though?
Stuff like that?

1364
01:07:42,000 --> 01:07:45,700
Like I know like when you drink
whiskey you don't think about

1365
01:07:45,700 --> 01:07:47,700
the fact that you're like, oh
yeah I guess they do need a

1366
01:07:47,700 --> 01:07:50,700
bottle to put it out there that
you know I just pictured people

1367
01:07:50,700 --> 01:07:53,100
lining up at the Woodford
Distillery and y'all just like

1368
01:07:53,100 --> 01:07:56,800
labeling it into our mouths and
some days that would have been

1369
01:07:56,800 --> 01:08:00,900
easier.
Yeah, but also we took the time

1370
01:08:01,600 --> 01:08:06,700
over that slow.
Period to literally double the

1371
01:08:06,700 --> 01:08:09,300
production capacity of The
Distillery, which has been a

1372
01:08:09,300 --> 01:08:11,900
long talked in a way that
project.

1373
01:08:11,900 --> 01:08:15,200
So we have added another set of
pot Stills.

1374
01:08:15,200 --> 01:08:18,100
So, we have two sets of three
pot Stills.

1375
01:08:18,100 --> 01:08:19,899
Awesome.
We've added eight more

1376
01:08:19,899 --> 01:08:24,000
fermenters, literally, doubling
the rate we had originally and

1377
01:08:24,000 --> 01:08:29,399
it's just amazing as we bring
online or new old-fashioned

1378
01:08:29,399 --> 01:08:33,200
equipment, how exciting that is.
So, we're gearing up for For

1379
01:08:33,200 --> 01:08:36,300
continued growth.
Obviously we've continued to

1380
01:08:36,300 --> 01:08:41,899
produce our masters collection
and our Distillery series and

1381
01:08:42,100 --> 01:08:46,899
the innovation of our Woodford.
Reserve baccarat.

1382
01:08:46,899 --> 01:08:51,700
Most expensive Frontline bottle
of bourbon in the world

1383
01:08:51,800 --> 01:08:57,000
continues on covid against load,
its Global release down, and now

1384
01:08:57,000 --> 01:09:01,000
it's picking up steam again.
So we haven't done a whole lot

1385
01:09:01,000 --> 01:09:05,000
of new we're doing, just Or of
what we've been doing solutely.

1386
01:09:05,000 --> 01:09:07,300
Yeah.
And what you've been doing is,

1387
01:09:07,700 --> 01:09:09,500
you know, it's Woodford,
Reserve, what's up?

1388
01:09:09,500 --> 01:09:11,899
That's all right.
Absolutely, I want to talk a

1389
01:09:11,899 --> 01:09:14,100
little bit about the Woodford
Reserve.

1390
01:09:14,100 --> 01:09:17,600
Distillery and the sort of the
front-facing aspects of that

1391
01:09:17,600 --> 01:09:20,700
because to this day Woodford was
the first Distillery I ever

1392
01:09:20,700 --> 01:09:24,000
toured and I think to this day
it's still my favorite of The

1393
01:09:24,000 --> 01:09:25,600
Distillery tours.
Thank you.

1394
01:09:25,800 --> 01:09:28,600
And we were talking right before
we press record about the

1395
01:09:28,600 --> 01:09:31,800
Kentucky Bourbon Festival and
why we all liked it because in a

1396
01:09:31,808 --> 01:09:36,200
lot of ways, it Let's Kentucky
like it's it's a it's a slower,

1397
01:09:36,399 --> 01:09:38,100
it's a quieter Festival.
Yeah.

1398
01:09:38,100 --> 01:09:41,399
Than some of the louder ones
we've seen over the years and

1399
01:09:41,399 --> 01:09:44,100
Woodford.
Reserve as a Distillery, I think

1400
01:09:44,100 --> 01:09:48,600
that torso reflects the, you
know what Kentucky is all about

1401
01:09:48,600 --> 01:09:50,500
and what ever been to Versailles
Kentucky?

1402
01:09:50,500 --> 01:09:53,399
Like yeah, we Lisa live in
Wilmore, we were not far away

1403
01:09:53,399 --> 01:09:57,500
and so like, there's just
something about having that kind

1404
01:09:57,500 --> 01:10:01,600
of quietness and it seems to be.
So in touch with the land around

1405
01:10:01,600 --> 01:10:05,300
it, obviously, as the Dillard.
I don't know what kind of hand

1406
01:10:05,300 --> 01:10:08,300
you have in that process but
when you look at what you all

1407
01:10:08,300 --> 01:10:12,400
are doing for the consumer and
forward-facing, I'm sure you

1408
01:10:12,400 --> 01:10:14,900
take great pride in that.
Oh, yes, we do.

1409
01:10:14,900 --> 01:10:18,400
And thank you for your comments
on our local community,

1410
01:10:18,400 --> 01:10:21,800
Woodford, County is a very
rural, very rural County, but

1411
01:10:21,800 --> 01:10:24,100
not the typical Farm.
You will find in most other

1412
01:10:24,100 --> 01:10:26,200
parts of Kentucky.
They are some of the finest

1413
01:10:26,200 --> 01:10:28,400
thoroughbred horse farms in the
world.

1414
01:10:28,400 --> 01:10:30,200
Yeah.
So beautiful.

1415
01:10:30,200 --> 01:10:32,400
Almost landscape part like,
yeah.

1416
01:10:33,000 --> 01:10:38,300
Agricultural country and
Versailles, reflects that it's

1417
01:10:38,500 --> 01:10:41,100
an old horse Town.
Yeah, as well as it is, still in

1418
01:10:41,100 --> 01:10:44,700
town.
So it understands Hospitality

1419
01:10:44,700 --> 01:10:50,400
entertaining to a great degree
and we definitely, as part of

1420
01:10:50,400 --> 01:10:55,100
the community are in constant
contact with our County judge.

1421
01:10:55,100 --> 01:11:00,100
The sheriff, the, the the
citizens of Woodford County.

1422
01:11:00,100 --> 01:11:02,900
So we work together to maintain
that.

1423
01:11:03,500 --> 01:11:06,500
That environment and atmosphere
that we're also proud of.

1424
01:11:06,500 --> 01:11:13,400
So, it's a great community and
to project that Literally

1425
01:11:13,400 --> 01:11:17,300
globally is important because
which Reserve reflects that

1426
01:11:17,300 --> 01:11:20,500
Community.
Yeah, as you noted, its pastoral

1427
01:11:20,700 --> 01:11:23,800
its historic, it's authentic
thoroughbred.

1428
01:11:23,800 --> 01:11:29,700
Horses are some of the greatest
athletes in the world and our

1429
01:11:29,700 --> 01:11:33,600
bread, to the highest degree of
expertise and Excellence.

1430
01:11:33,700 --> 01:11:36,300
Think about Kentucky, Derby
winner, the Breeders Cup

1431
01:11:36,300 --> 01:11:39,900
winners, the Irish steaks, you
go down and down the list of the

1432
01:11:39,900 --> 01:11:44,000
great horse races and and That
symbolizes Woodford.

1433
01:11:44,000 --> 01:11:47,600
Reserve again, we like to thank
we're at the peak of our sport.

1434
01:11:47,600 --> 01:11:49,100
Yeah profession.
Yeah.

1435
01:11:49,100 --> 01:11:53,600
Highest quality and all that is
also all about longevity.

1436
01:11:54,200 --> 01:11:57,100
A great Thoroughbred should have
a long life yet.

1437
01:11:57,100 --> 01:12:01,000
Successful life after his or her
racing career and Woodford,

1438
01:12:01,000 --> 01:12:02,500
Reserve were building for the
future.

1439
01:12:02,500 --> 01:12:04,700
That's why we've doubled our
production capacity.

1440
01:12:04,900 --> 01:12:08,600
We fully expect Woodford to be
in it for the long.

1441
01:12:08,800 --> 01:12:10,400
Yeah, absolutely.
Yeah.

1442
01:12:10,500 --> 01:12:14,400
Not to go like too deep here but
I was Meaning to a pastor named

1443
01:12:14,400 --> 01:12:18,400
Tim Keller, talk about the
difference of a one generation

1444
01:12:18,400 --> 01:12:20,600
church and an institution.
Oh yeah.

1445
01:12:20,600 --> 01:12:23,700
And he talks about the
differences when a when a church

1446
01:12:23,700 --> 01:12:28,000
or an organization can Outlast
the person who started it and

1447
01:12:28,000 --> 01:12:31,200
pass on to multiple generations
and continue into the future.

1448
01:12:31,200 --> 01:12:35,600
Like that is an institution and
there's something awesome about

1449
01:12:35,600 --> 01:12:38,200
institution because, you know,
that it's a high, it's

1450
01:12:38,200 --> 01:12:42,400
high-quality enough that it
survives the ups and downs of

1451
01:12:42,500 --> 01:12:45,000
The culture, it lives in and I
think Woodford, kind of

1452
01:12:45,008 --> 01:12:50,000
represents that it's very true
and I really get a charge out of

1453
01:12:50,700 --> 01:12:54,000
talking to, you know,
acquaintance, just friends, Etc,

1454
01:12:54,300 --> 01:13:00,400
who travel say to Spain.
And we took a vacation in Spain,

1455
01:13:00,400 --> 01:13:04,100
three years ago and they didn't
have any Woodford.

1456
01:13:04,200 --> 01:13:08,600
Now, every bar we went to, in
Spain, had wood has herb and she

1457
01:13:08,600 --> 01:13:12,300
start to see that momentum
building and you hear that more

1458
01:13:12,300 --> 01:13:14,300
and more.
We traveled around the world.

1459
01:13:14,400 --> 01:13:18,000
And when you think about that,
if you are sitting at a bar, and

1460
01:13:18,000 --> 01:13:19,800
that's you Spain.
Again, as of our example,

1461
01:13:19,900 --> 01:13:24,000
because I've had this very
personal observation and feeling

1462
01:13:24,000 --> 01:13:26,300
and I look at that bottle of
Woodford, on the Shelf.

1463
01:13:26,700 --> 01:13:32,000
It's a every bit of that bottle
came from home.

1464
01:13:32,200 --> 01:13:33,300
Yeah.
Yes.

1465
01:13:33,300 --> 01:13:35,400
Yeah, a little bit of Woodford
County.

1466
01:13:35,500 --> 01:13:38,100
Yeah.
Sitting on a shelf in Spain.

1467
01:13:38,200 --> 01:13:40,600
Yeah, they are.
Salona makes.

1468
01:13:40,600 --> 01:13:41,700
Yeah.
Really.

1469
01:13:43,100 --> 01:13:44,200
Safe.
Yeah.

1470
01:13:44,200 --> 01:13:47,500
And and comfortable that there's
a little bit of home here.

1471
01:13:47,500 --> 01:13:50,900
Yeah, there's not too many
Industries are brands of in an

1472
01:13:50,900 --> 01:13:53,200
industry that you can make that
claim.

1473
01:13:53,200 --> 01:13:55,600
Yeah.
I'm a big college, football fan.

1474
01:13:55,800 --> 01:13:58,700
You know, one of the, you know,
major college football programs

1475
01:13:58,700 --> 01:14:00,800
right now is Clemson University
in South Carolina.

1476
01:14:01,100 --> 01:14:06,100
Their coach Dabo Swinney, he has
a mentality that he always says,

1477
01:14:06,100 --> 01:14:08,400
you know, we're just little
Clemson, we're not supposed to

1478
01:14:08,400 --> 01:14:10,700
be here right now and he's
obviously built that into a

1479
01:14:10,700 --> 01:14:14,800
Powerhouse now, to 10 years Are
500 million dollar contract, you

1480
01:14:14,800 --> 01:14:17,300
know, but what I'm saying is I
think that there's something to

1481
01:14:17,308 --> 01:14:19,500
be said about a person Chris, in
your position.

1482
01:14:19,500 --> 01:14:22,000
You know, it in a company as
large as Woodford.

1483
01:14:22,000 --> 01:14:25,400
Reserve, that when you go
somewhere, like Spain that

1484
01:14:25,400 --> 01:14:28,800
there's still that perspective,
that at the end of the day, it's

1485
01:14:28,800 --> 01:14:31,600
still, you know, little
Versailles Kentucky that's on

1486
01:14:31,600 --> 01:14:33,400
the shelf and represented
worldwide.

1487
01:14:33,400 --> 01:14:36,100
And I think that's what we love
about talking with people.

1488
01:14:36,100 --> 01:14:39,200
In this industry is none of you
all have seemed to have lost

1489
01:14:39,200 --> 01:14:42,400
that perspective.
Yeah, so we appreciate that.

1490
01:14:42,500 --> 01:14:49,000
That those of us especially like
Freddie you'll Samuels and

1491
01:14:49,000 --> 01:14:52,800
others who've been in it since
they were born.

1492
01:14:52,800 --> 01:14:55,600
Literally, we've gone through
hard times.

1493
01:14:55,700 --> 01:14:59,100
Yeah, we've gone through times
when we thought there wouldn't

1494
01:14:59,100 --> 01:15:04,600
be a future mmm and we've all
worked so hard, not that we

1495
01:15:04,600 --> 01:15:07,600
haven't loved doing that.
But we've worked so hard and

1496
01:15:07,600 --> 01:15:13,500
fought for the integrity and
appreciation of Yeah, of our

1497
01:15:13,500 --> 01:15:14,800
whiskey bourbon.
Whiskey.

1498
01:15:14,800 --> 01:15:18,400
Kentucky, bourbon whiskey and I
don't think we can ever lose

1499
01:15:18,400 --> 01:15:23,100
that feeling of Pride.
Yeah, see those bottles yeah.

1500
01:15:23,100 --> 01:15:25,900
Hopefully the next Generation
talking about your institution?

1501
01:15:25,900 --> 01:15:29,400
Yeah, hopefully the next and
Next Generation who haven't had

1502
01:15:29,400 --> 01:15:32,800
to undergo that will still have
appreciation because there's a

1503
01:15:32,800 --> 01:15:34,600
lot of wonderful people coming
in our industry.

1504
01:15:34,600 --> 01:15:36,800
Why?
Because we've made it.

1505
01:15:36,800 --> 01:15:37,800
Yeah.
Yeah pop.

1506
01:15:37,800 --> 01:15:39,500
Yeah.
We were literally just talking

1507
01:15:39,500 --> 01:15:44,200
to somebody a little bit earlier
and we and they They said, we

1508
01:15:44,200 --> 01:15:46,100
work with.
I've worked with so many great

1509
01:15:46,100 --> 01:15:49,400
people that have led me to be
what I am today and that's just

1510
01:15:49,400 --> 01:15:50,800
something we keep hearing in
this industry.

1511
01:15:50,800 --> 01:15:55,000
Like yep I just got to work with
the best people that taught me

1512
01:15:55,000 --> 01:16:00,100
so much and I feel like this
industry just I'm is emblematic

1513
01:16:00,100 --> 01:16:03,200
of this industry.
Well, before we let you go, we

1514
01:16:03,200 --> 01:16:06,000
have to Pivot into movies for
obviously, we had you on the

1515
01:16:06,000 --> 01:16:09,100
show, talking about your two
favorite films The Day, the

1516
01:16:09,100 --> 01:16:12,300
Earth Stood Still, and the
Searchers and the timing of this

1517
01:16:12,300 --> 01:16:14,100
could not be.
Be better because Brad and I are

1518
01:16:14,100 --> 01:16:17,600
about to record a series of
films by the director, John

1519
01:16:17,600 --> 01:16:19,500
Ford, and the Searchers is one
of them.

1520
01:16:19,500 --> 01:16:21,300
We have not done the Searchers
on the show yet.

1521
01:16:21,400 --> 01:16:25,100
I just watched stagecoach with
another movie last couple of

1522
01:16:25,100 --> 01:16:27,400
weeks that was an early one for
the podcast.

1523
01:16:27,400 --> 01:16:30,900
We did that a while ago, 34, let
me check in with you on this.

1524
01:16:30,900 --> 01:16:33,600
How long has it been since
you've seen the Searchers?

1525
01:16:33,800 --> 01:16:37,900
Okay, because I just watched
Hondo last week.

1526
01:16:37,900 --> 01:16:42,200
Yeah, you're just rotating
through all the John Wayne and

1527
01:16:42,200 --> 01:16:43,400
all the John.
Wayne's.

1528
01:16:44,500 --> 01:16:49,400
I haven't watched The Searchers
probably since we were together.

1529
01:16:49,400 --> 01:16:50,300
Okay.
Okay.

1530
01:16:50,700 --> 01:16:53,200
Alright.
So, when I ask you this, what

1531
01:16:53,200 --> 01:16:55,600
should we be on the lookout for,
like, what?

1532
01:16:55,600 --> 01:16:58,400
What scenes stood out to you
which ones really stick with

1533
01:16:58,400 --> 01:17:00,100
you?
So, if you're, if you're telling

1534
01:17:00,100 --> 01:17:02,900
someone that's watching it for
the very first time, be aware of

1535
01:17:02,900 --> 01:17:04,600
this, or look out for this
little thing.

1536
01:17:04,800 --> 01:17:09,900
What would you suggest?
Well, I got a couple of scenes.

1537
01:17:09,900 --> 01:17:14,200
But first of all, Watch John
Wayne's perform and it's yeah,

1538
01:17:14,200 --> 01:17:17,100
considered by many to be his
finest work.

1539
01:17:17,108 --> 01:17:19,600
Absolutely, the most emotional
performance.

1540
01:17:19,600 --> 01:17:22,300
So he does a great job.
Absolutely.

1541
01:17:22,300 --> 01:17:26,500
And there's some cotton, there's
a lot of comedy and as well that

1542
01:17:26,500 --> 01:17:29,300
yeah, you wouldn't think about
what the such a serious subject

1543
01:17:29,300 --> 01:17:31,200
matter.
But there's a lot of good comedy

1544
01:17:31,200 --> 01:17:38,200
in the entire movie, but of
course the iconic opening scene

1545
01:17:38,200 --> 01:17:44,800
and the last scene where John
Ford, Uses the same door of the

1546
01:17:44,800 --> 01:17:50,300
cabin of the home of John
Wayne's brother for his entry

1547
01:17:50,300 --> 01:17:53,800
and exit.
The sun is silhouette.

1548
01:17:54,200 --> 01:17:57,700
It's art.
It's yeah, it's like if that

1549
01:17:57,700 --> 01:17:59,800
does, if you've not seen the
Searchers and that doesn't

1550
01:17:59,800 --> 01:18:02,700
convince you to go watch it,
then I don't know what will

1551
01:18:03,200 --> 01:18:07,000
because that just is a perfect
beautiful description of what

1552
01:18:07,000 --> 01:18:11,600
you're getting and a movie like
this and then what they both.

1553
01:18:11,700 --> 01:18:13,800
Eli's birth.
And it's just, yeah.

1554
01:18:14,200 --> 01:18:17,800
It's it shows that a western
could be intellectual.

1555
01:18:17,800 --> 01:18:20,500
Yeah and artistic as well as
exciting.

1556
01:18:20,600 --> 01:18:21,700
Yeah.
The same time.

1557
01:18:21,700 --> 01:18:25,300
Well I'd be curious to ask her.
It's like when you're going into

1558
01:18:25,300 --> 01:18:29,000
these classic westerns it seems
to be your genre of choice.

1559
01:18:29,300 --> 01:18:33,800
What's like, what's the feel
that you're looking for when you

1560
01:18:33,800 --> 01:18:36,100
get into these westerns that
you're like, yeah, this is why I

1561
01:18:36,100 --> 01:18:37,700
go back to Honda.
This is why go back to the

1562
01:18:37,700 --> 01:18:39,900
Searchers Stagecoach, like what
is it?

1563
01:18:39,900 --> 01:18:42,200
That draws you back?
Time.

1564
01:18:42,900 --> 01:18:46,100
Well, certainly why in the first
place growing up here?

1565
01:18:46,700 --> 01:18:49,600
That's what my father leaving my
grandfather.

1566
01:18:49,600 --> 01:18:54,000
I mean, when, when Bonanza was
on, yeah, shut up.

1567
01:18:56,500 --> 01:19:00,400
Although I, we grew up with the
Western sir and that, that whole

1568
01:19:01,200 --> 01:19:05,200
genre of this was America.
Right.

1569
01:19:05,200 --> 01:19:06,500
Or wrong.
That's what we grew up with.

1570
01:19:06,500 --> 01:19:13,300
Yeah, and I like number one,
like a not to be trite like a

1571
01:19:13,308 --> 01:19:16,500
good glass of bourbon.
I know the westerns going to end

1572
01:19:16,500 --> 01:19:19,400
up.
In a nice place.

1573
01:19:19,400 --> 01:19:21,500
Yeah, yeah.
The good guys.

1574
01:19:21,800 --> 01:19:23,600
Yep, unless you're watching one
of the new Western.

1575
01:19:23,600 --> 01:19:27,100
So the modern world, the good
guys are going to win.

1576
01:19:27,100 --> 01:19:30,200
You know, the horse is going to
be saved, the woman is going to

1577
01:19:30,200 --> 01:19:31,300
be hugged.
Everything's gonna be happy.

1578
01:19:31,300 --> 01:19:34,700
Yeah, my wife doesn't like John
Wayne movies because the dog

1579
01:19:34,700 --> 01:19:38,100
always dies.
And that, that is a, that's a

1580
01:19:38,108 --> 01:19:40,700
no-go for her.
The dog makes it out.

1581
01:19:40,700 --> 01:19:45,900
Okay, you're right.
So, you know, there's gonna be a

1582
01:19:45,900 --> 01:19:47,000
happy ending.
Yep.

1583
01:19:47,100 --> 01:19:48,800
Yeah.
I'm a App for Happy Endings.

1584
01:19:48,800 --> 01:19:50,600
I love happy endings.
Yeah.

1585
01:19:50,600 --> 01:19:53,000
And there's going to be a moral
story.

1586
01:19:53,000 --> 01:19:55,600
Usually, I mean, maybe some of
the B movies didn't have moral

1587
01:19:55,600 --> 01:19:57,400
strength.
There's a moral story.

1588
01:19:57,600 --> 01:20:00,700
Yeah, I knew I was, I was
literally about to say, high

1589
01:20:00,700 --> 01:20:03,900
noon, if you want to talk about
a moral story in the west about

1590
01:20:03,900 --> 01:20:06,300
the man standing on his moral
ground.

1591
01:20:06,300 --> 01:20:12,800
Like, come on, SO original.
True Grit, the second trigger

1592
01:20:12,800 --> 01:20:15,800
trick also, anyway, you know,
there's, I don't know, Chris Bob

1593
01:20:15,800 --> 01:20:20,500
stands by the second True Grit.
All this great know, the great.

1594
01:20:20,600 --> 01:20:23,900
Yeah, but it's a remake of the
original jacket regret.

1595
01:20:23,900 --> 01:20:26,400
Exactly again.
So there's going to be a moral

1596
01:20:26,400 --> 01:20:30,000
story.
Their goody Lessons Learned and

1597
01:20:30,000 --> 01:20:31,900
then hopefully, that happy
ending.

1598
01:20:31,900 --> 01:20:33,800
Yeah.
And also beautiful

1599
01:20:33,800 --> 01:20:37,000
cinematography, yes.
Yeah, into the music and the

1600
01:20:37,008 --> 01:20:40,400
beauty of like, there's so much
to love in westerns that.

1601
01:20:40,400 --> 01:20:43,300
I think a lot of modern people
sleep on for sure.

1602
01:20:43,900 --> 01:20:45,700
I agree.
Well, Chris, we can't thank you

1603
01:20:45,700 --> 01:20:47,600
enough for coming sitting down
today with you all.

1604
01:20:47,900 --> 01:20:50,200
Yeah, look forward to seeing you
around the festival.

1605
01:20:50,200 --> 01:20:51,800
Again, and thanks for being
here.

1606
01:20:51,900 --> 01:20:54,100
Okay, enjoy.
Thank you.

1607
01:20:58,900 --> 01:21:01,400
Alright.
So that was the Kentucky Bourbon

1608
01:21:01,600 --> 01:21:04,300
Festival.
Brad, we will be back next

1609
01:21:04,300 --> 01:21:07,400
Monday with another regularly
scheduled episode, but until

1610
01:21:07,400 --> 01:21:12,000
then I'm Bob book, I'm Reggie
and we'll see you next time.