Jan. 20, 2022
My Favorite Movie with Steven Grasse, Tamworth Distilling
Bob sits down to interview Steven Grasse of Tamworth Distilling, the company responsible for the turkey whiskey our hosts tried around Thanksgiving. Tamworth is doing much more than just experimental whiskey, though, and Steve brings along some of the distillery's award-winning aquavit for Bob to try. Meanwhile, they chat about two of Steve's favorite films: The Man Who Would Be King and Repo Man.
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Theme music: "New Shoes" by Blue Wednesday
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Hey everybody, Welcome to the
podcast.
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We are back with another special
bonus episode bonus episode.
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Today, I'm going to be flying
solo.
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I know you here.
Brad here right now, but I am
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kicking him out here in just a
few seconds because K by,
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because I'm going to be sitting
down with Steve grass from
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Tamworth distilling.
This guy, Brad has a really,
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really extensive background in
the world of spirits.
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He basically founded Hendrick's
Gin, He founded Sailor Jerry
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rum, he works with a ton of
whiskey Brands as a consultant
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really cool guy to talk to but
we're talking with him about
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Tamworth which is a super
experimental Distillery that you
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may remember.
We just had on the show a couple
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months ago.
Yeah.
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We drank a whiskey that has the
most unique backstory of any
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whiskey we've ever drank.
I don't know if I want to spoil
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that here.
I think people need to go listen
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to the episode Bob you but It
was a Turkey whiskey, a turkey
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flavored who whiskey?
Now, I think it was a turkey.
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He'd last.
Yes, it's like a Sherry like a
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share.
Heed whiskey.
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This is a Turkey whiskey.
And you need to go listen to our
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review because it was
spectacular, but Bob, I am super
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pumped to hear your interview
with him, man.
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All right, let's get to it, man.
If you recall a couple months
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back we tried a very unique
Whiskey on this podcast right
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around.
Thanksgiving time, we got sent a
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bottle of Tamworth distilling,
's bird of Courage, which I came
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to find out was essentially an
entire Thanksgiving dinner.
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That had somehow been you know,
fermented and distilled into
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whiskey and I still don't quite
understand the Alchemy and the
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chemistry behind that.
But I say Alchemy because Brad
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and I both came out to a place
where we said.
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Wow this is significantly.
We better than I was
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anticipating it based on reading
the description of it.
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And so we got the mad scientist.
The Evil Genius himself to come
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on the show today.
Steve grass from Tamworth
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distilling.
He's bringing another new spirit
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to this podcast, from a category
that we've never tried before.
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We'll get into that in a little
bit, but for now, we've got
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Steve sitting right here.
Steve, how are you today?
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Hey, good.
Good to be here.
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Thank you for having me if I
cough a few times, it's because
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I'm just getting over.
My only crime.
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Oh gosh.
You got it, huh?
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Got it.
No family.
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Got it, Christmas present for my
daughter.
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I'll tell you what, man, we had
it.
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We had it back in.
November is right, right after
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Thanksgiving.
So it was like, you know, we got
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bird of courage and then we got
called me crying.
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I covid.
Yeah, yeah well I'm glad you're
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on the mend, I appreciate you
joining us.
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I know that it can really just
kind of sappy with all your
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energy so it means a lot that
you're here today.
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Yeah.
Alright now I've been I've been
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joking with Brad that my first
question with you was just going
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to be Y and and I was just going
to let it hang in the air until
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you understood what I was
referring to.
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But but seriously like you guys
are the only ones doing the kind
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of stuff you're doing.
I mean, you've got this
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castoreum whiskey.
You've got the Turkey whiskey.
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Now, I just I have to ask, man,
like, what, what is it that is,
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is pushing you guys to do these.
Just Kind of crazy experiments
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with whiskey and and feel good
about what you're releasing and
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put your name on it.
Like, I feel like a lot of
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companies would not have the
balls to do this, to be quite
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honest with you.
Well, I it's good question.
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Why?
I mean, if you know anything
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about our company, so Tamworth
is one part of what we do.
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The other part of what we do is
called Quaker City Mercantile
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and we are, you know, Spirits
consultancy.
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So I work with, you know, I
created Hendrick's Gin, I
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created Sailor, Jerry rum.
Fist full of bourbon is a brand
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that we have out.
So we work with like Wayne
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grandsons on all their brands,
we just did it, amazing content
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series of Questlove on the Bell
veiny.
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I do all the marketing for
Guinness in the US, for Diageo
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owner, brand with Gallo called
Lo-Fi aperitif.
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So, we create and manage and
conceptualize Spirits brands for
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these, you know, global
companies.
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And then we also own our own
Distillery.
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And so, the Distillery was
started for really to be a test
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kitchen for what's possible?
Because I use the put, I push
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the limits in this place and
then apply the knowledge to my
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larger clients, but it's also
just for the pure thrill of
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doing it, okay.
So, but it's interesting
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because, you know, so I'm a
lifetime, so Quaker City.
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He's been in business for 31
years and we are, you know, very
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successful in the Consulting
business and The Distillery has
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been around for seven years and
in the time that we created The
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Distillery, I think there's
something like 2,000 craft
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distilleries in America now, and
I feel like, you know, the
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answer the question of why, well
one because we can or were
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interested in what's possible.
But to how the hell else you
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gotta break out and get some
sort of my dogs barking, and get
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some and get noticed with 2,000
craft distilleries in America.
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So, I mean, but the, the Curious
thing that happened along the
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way, when we started creating
these very curious Spirits, like
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the beaver, In the venison one,
the deer Slayer.
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And now the bird of Courage is
they're actually really good.
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So I feel like we, you know, you
could create stuff, that's kind
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of like a one-off joke.
But I mean, our Beaver wisdoms,
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really quite quite amazing.
And then Berta courage got
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really positive reviews
everywhere that, that it was
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tasted.
So, I mean, it's really
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interesting, the reason why is
because we can absolutely And
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that's the thing too is like,
you know, when you see a press
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release come out around
Thanksgiving that's like hey
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it's a turkey flavored whiskey.
Like the first, the first
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reaction is okay.
This is a gimmick and then we
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get in the mail and we try and
we're like, this is absolutely
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not a gimmick.
This, this is like the
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definition of craft whiskey.
They have put a lot of effort
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into this and again, so I'm the,
I'm the PT Barnum of the company
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and, but Jamie are distiller and
that are Biochemist resident
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biochemist is I mean they they
approach these requests, these
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crazy request I have in a
profound way.
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So I think the way he may burn
of Courage was basically made it
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the way he made a whiskey, the
way you make a jit, right?
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So he created all these
confusions with the rotary
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evaporators that we have and
Infuse them into the whiskey and
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to a startling effect.
You know, it's interesting I
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think the other thing Is
interesting about Tamworth is we
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make a very big range of
products because again, our
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mission is to boldly.
Go, where no one has gone
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before.
And I think because of that we
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have a much more extensive
laboratory and laboratory
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equipment than most distillers
are size do so we have like all
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sorts of very experimental stuff
that most people don't have even
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the, even the larger Spirits
companies that are work with,
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don't have Stuff that we have.
Well, let's let's talk a little
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bit about that.
Then like I want to learn more
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about Tamworth as a Distillery
and like, I feel like in a lot
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of ways you guys are putting New
Hampshire on the map because to
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my knowledge, New Hampshire is
not the biggest whiskey
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producing state.
And so you guys are kind of
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just, like, up there in the
mountains tinkering away.
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And and developing these really,
really creative spirits.
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That no one else is really
doing.
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So when you talk about the, the
equipment that you're working
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with the experimentation that
you're leaning into it, I mean,
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it kind of feels like the New
Hampshire of it all actually
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makes a lot of sense in terms of
you know this is a state that's
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not known for doing this.
So let's do something that's
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different from everybody else.
Well, you know it's interesting
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is that that's true and I think
we purposely chose New
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Hampshire.
We wanted to be in a controlled
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State on purpose because control
States tend to have state
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mandates where they have to buy
your product.
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And and it seems, it's one of
the things about being in this,
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It's industry for.
As long as I have been, is I
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actually find, you know, most
people think control states are
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bad.
Think now they're really great
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for for small business but being
in like we are in a very rural
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part of New Hampshire.
I think Carroll County where
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where our Distillery is, the
poorest county in New Hampshire
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and it's very rural.
And what I like about that is
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and Matt and Jamie are our
naturalist who are You know,
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they're out there forging and
doing all this stuff all the
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time.
And I think they're very much
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inspired by their environment
and then I'm a historian deeply
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into historical stories.
And I've written several books
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on the subject.
And so it's taking the
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storytelling of historical
things that I'm interested in
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and then marrying it with the
science and and naturalist
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instincts that Matt have, and I
think it really creates a very
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profound and unique product.
And, and the other thing, too
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is, what's amazing about our
company is that, you know, we
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have a really great team of
designers and, and artists.
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So, you know, everything you see
on Hendrix and all these Brands.
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We do all that work here in
Philadelphia.
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And and so we then apply.
So we have resources that a lot
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of craft distillers don't have,
which is quite exciting.
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Yeah.
Yeah, and you keep talking about
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your team, which I think is
amazing because it's sometimes
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we talk with, you know, CEOs or
owners that it'd take a lot of
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credit, honestly.
And it seems like when you were
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putting the team together, like
there was this kind of very
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intentional this, this Outpost
this craft Distillery is going
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to Lean Into The Cutting Edge.
Like I mean, is that right?
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Or did it arise more?
Just kind of or gone.
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Oh say was Phyllis our
experimental Test Kitchen.
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Yeah, to As far as possible but
then also with storytelling and
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history to so it's really
interesting.
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So it's very Cutting Edge but in
a very historical sense.
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Mmm.
And then the whole distilleries
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based on the transcendentalist
of, you know, throw and Tamworth
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is where thorough spend time
when he was wandering, the White
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Mountains and wrote about it in
his journalism and one of our
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buildings is actually where he
actually spent time.
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So it's kind of cool.
So we kind of Of built the
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Distillery on transcendentalist
principles which is not the
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first time we've done this.
We also have a store in
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Philadelphia called are the age
of mechanical reproduction,
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which is based on me, the famous
essay, that was great 1936.
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So we kind of build Our Brands
off these weird Arcane stories
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and his historical figures and
things like that.
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Well and I think that commitment
to history extends to the
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offerings that are coming out as
well.
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And if I can kind of like, you
know, awkwardly segue us into
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this new That you've brought
onto our show, it's not really a
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new spirit.
It's, I mean, it's an incredibly
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historical Spirit, we're talking
about aquavit, and yeah, it's
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not an American Spirit.
I mean, this is traditionally
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Scandinavian Northern Germany.
I know that Norway and Sweden
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kind of fight over like, who
does it better as they do with
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most things?
I mean, what led you guys to
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start making aquavit?
Well, you know, it's interesting
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when you first open The
Distillery not a lot of aged
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product, you start playing with
stuff that you can make, that
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doesn't require like a You know,
a fine-tuned 6 year old whisky
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or things, right?
So the spin on our aquavit is
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that it is a whisky based on
equity, which I think we're the
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only ones who do that, but it
gives it a certain complexity
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and I think that again, using
the Natural Things That kind of
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00:12:33,300 --> 00:12:37,600
grow around us.
And and I was intrigued by the
218
00:12:38,200 --> 00:12:41,000
historical like the way
mountains, being a place where
219
00:12:41,000 --> 00:12:43,400
the Norwegians came to they
built.
220
00:12:43,500 --> 00:12:47,700
Ski jump in America, nansen, Ski
Club, I think in 1872 or
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00:12:47,700 --> 00:12:51,100
something like that, and we only
launched the brand.
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00:12:51,100 --> 00:12:55,000
We kind of tied it to the ski
club and did it as a fundraiser
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00:12:55,000 --> 00:12:58,200
with them.
But it's really grown, as a from
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00:12:58,200 --> 00:13:02,400
what I've understood, it's
gotten some really great
225
00:13:02,400 --> 00:13:05,300
reviews, particularly, from
Scandinavians, who think it's a
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00:13:05,300 --> 00:13:09,200
really great Aqua V.
And Bloomberg, just declared it
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00:13:09,200 --> 00:13:12,400
one of the 16 best spirits of
2021, which is quite, you know,
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00:13:12,400 --> 00:13:16,500
it's a nice honored.
Have so and it's called speak
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00:13:16,500 --> 00:13:20,600
Lubin and I love the artwork on
the brand and feels very sort of
230
00:13:20,600 --> 00:13:23,400
mid-century waiting out here is
worth.
231
00:13:23,900 --> 00:13:26,600
Yeah, which is really cool.
So it's one of my favorites, and
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00:13:26,600 --> 00:13:31,100
it's a perennial hit for us.
That just keeps growing year
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00:13:31,100 --> 00:13:32,600
after year, so it's quite
exciting.
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00:13:32,900 --> 00:13:35,700
Well, let's go in a little bit
further on on what aquavit is
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00:13:35,700 --> 00:13:38,400
for our listeners.
Because most of our listenership
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00:13:38,400 --> 00:13:41,400
are people who are looking to go
into their local liquor store
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and find a reliable bottle of
whiskey.
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00:13:43,600 --> 00:13:46,800
Like this is not typically the
place that, you know, people who
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00:13:46,800 --> 00:13:50,600
are looking for each and every
release of abhi Tak are coming
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00:13:50,600 --> 00:13:54,900
and so aquavit is going to be
way outside of, you know, what
241
00:13:54,900 --> 00:13:56,800
most of our listenership is
familiar with.
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00:13:57,300 --> 00:14:00,400
Now, I understand that it is
typically made with either like
243
00:14:00,400 --> 00:14:03,300
a potato, vodka or some sort of
neutral grain Spirit as the
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00:14:03,300 --> 00:14:06,100
base, you're talking about, how
you use whiskey as the base.
245
00:14:06,500 --> 00:14:09,000
I mean, just from that starting
point.
246
00:14:09,200 --> 00:14:11,600
What do you feel like using
whiskey as the base?
247
00:14:11,600 --> 00:14:14,800
Does to add like a Layer of
complexity here.
248
00:14:16,300 --> 00:14:19,900
You'd have to ask Matt Jamie on
that one but I think I mean to
249
00:14:19,900 --> 00:14:26,000
me it just adds a certain way to
it that I think it adds a level
250
00:14:26,000 --> 00:14:28,700
of smoothness to it they'd I
don't get what I have other
251
00:14:28,700 --> 00:14:31,400
other alkyl beats.
It's interesting too because
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00:14:31,400 --> 00:14:35,700
I've been with Scandinavian to
when they first see the like why
253
00:14:35,700 --> 00:14:39,000
is it not clear.
Hmm and I'm like oh it's whiskey
254
00:14:39,000 --> 00:14:42,100
base and I like that's that's
not that's what's it, what's the
255
00:14:42,108 --> 00:14:45,200
word?
Um, Blasphemous and then they
256
00:14:45,200 --> 00:14:49,300
try it and they liked it.
So it's it's again, it's it's
257
00:14:49,300 --> 00:14:51,200
our it's our spin on it or take
on it.
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00:14:51,200 --> 00:14:55,500
I don't think we would dare to
do a purely authentic
259
00:14:55,600 --> 00:14:59,200
Scandinavian aquavit because I
think they do it much better.
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00:14:59,200 --> 00:15:02,200
So why would I write?
So that's what we've done with
261
00:15:02,200 --> 00:15:04,200
everything we've done.
So if you know with Hendrick's
262
00:15:04,600 --> 00:15:09,600
Gin when we first came out with
it, a lot of it was trying to
263
00:15:09,600 --> 00:15:13,300
appeal to people that didn't
like Jim so Hendricks.
264
00:15:13,400 --> 00:15:15,500
Didn't have that.
It wasn't allowed to drive
265
00:15:15,500 --> 00:15:17,900
something other.
So everything we always do, it's
266
00:15:17,900 --> 00:15:23,500
other and and the only reason we
do that is, is its Instinct,
267
00:15:23,500 --> 00:15:25,000
pulls us to not.
Try to.
268
00:15:25,200 --> 00:15:27,300
I always feel like if there's a
really good example of something
269
00:15:27,300 --> 00:15:30,000
in the marketplace.
Why would I try to replicate it?
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00:15:30,000 --> 00:15:33,800
And that's my criticism of a lot
of craft distillers in America
271
00:15:34,100 --> 00:15:36,100
is, you know, it's not
Christmas.
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00:15:36,100 --> 00:15:38,400
And it's more, like, dare to be
bold.
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00:15:38,400 --> 00:15:40,600
Try to try, try some new stuff.
Yeah.
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00:15:40,600 --> 00:15:43,100
Like, why are you all making the
same damn thing all the time?
275
00:15:43,500 --> 00:15:46,400
No, I think if you did if you
made some different stuff, you'd
276
00:15:46,400 --> 00:15:49,700
have a chance of breaking out
and not being just a mirror
277
00:15:49,700 --> 00:15:53,700
Regional Regional provider.
You know, that's how that's how
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00:15:53,700 --> 00:15:56,600
hits are made.
And in this business in the end
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00:15:56,600 --> 00:15:59,600
of the day it is it is like the
music business or a movie
280
00:15:59,600 --> 00:16:01,400
business.
You're trying to make hits,
281
00:16:01,500 --> 00:16:03,800
right?
Well I got to say I've got the
282
00:16:03,808 --> 00:16:06,800
ski club and poured out here.
I'm just sipping it neat.
283
00:16:07,300 --> 00:16:11,000
If I had to describe it to the
listeners, I guess.
284
00:16:11,300 --> 00:16:15,100
So there is a very sort of gin
Unlike feel to the nose.
285
00:16:15,100 --> 00:16:17,700
There's, I mean, it's like, it's
got that kind of juniper and
286
00:16:17,700 --> 00:16:22,200
yeah, like are your face.
But if I could use the term,
287
00:16:22,200 --> 00:16:25,100
like a winter region because it
has its kind of cardamom.
288
00:16:25,100 --> 00:16:28,500
Here's a lot of licorice on it.
Yeah, and it's almost like if
289
00:16:28,500 --> 00:16:33,300
you took a really good really
citrusy gin and mingled it with
290
00:16:33,300 --> 00:16:37,700
a really bold spicy Rye because
I also see that you guys use
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00:16:37,700 --> 00:16:40,400
dill as some of the spices in
here and you know, deals of
292
00:16:40,400 --> 00:16:42,100
note, we pick up on rye all the
time.
293
00:16:42,400 --> 00:16:45,400
So it's like this really
Interesting, you know like a
294
00:16:45,400 --> 00:16:50,000
dirty martini at a later time in
a glass.
295
00:16:50,400 --> 00:16:52,300
That's a great explanation of
it.
296
00:16:52,700 --> 00:16:54,600
I end the way I drink it.
I think you know it's
297
00:16:54,600 --> 00:16:58,900
interesting before I owned a
Distillery I was a cocktail guy
298
00:16:59,100 --> 00:17:04,200
after I own a Distillery.
I only drink this stuff neat and
299
00:17:04,200 --> 00:17:07,700
it's because I just want to get
to the heart of what I'm
300
00:17:07,700 --> 00:17:08,800
drinking.
Sure.
301
00:17:08,900 --> 00:17:12,000
And so for me I drink aquavit
with a few rocks and that's it.
302
00:17:12,700 --> 00:17:17,800
But It's, it's funny happen.
The Distillery this weekend, I
303
00:17:17,800 --> 00:17:25,200
think they're having a sold-out
tiki aquavit class because
304
00:17:25,900 --> 00:17:29,300
they've discovered that aquavit
is really great in a lot of
305
00:17:29,500 --> 00:17:32,400
classic Tiki drinks, huh?
So go figure that one out.
306
00:17:32,500 --> 00:17:35,700
It's also really good apparently
in it, an espresso Martini.
307
00:17:35,800 --> 00:17:38,000
Yeah, I imagine that this would
be like really, really good.
308
00:17:38,000 --> 00:17:40,900
As a substitute for in like, gin
cocktails.
309
00:17:41,000 --> 00:17:43,700
Just add a layer of something.
That's not There.
310
00:17:44,100 --> 00:17:46,700
Yes, that interesting.
So, I mean, it's a very
311
00:17:46,700 --> 00:17:50,600
versatile Spirit surprisingly.
But again, like, I like to drink
312
00:17:50,600 --> 00:17:53,000
all this stuff that we make just
on the Rocks.
313
00:17:53,800 --> 00:17:55,400
All right.
Steve you have come onto the
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00:17:55,400 --> 00:17:57,900
film and whiskey podcast.
We've spent some time talking
315
00:17:57,900 --> 00:18:00,500
about the spirits world.
Let's move into the world of
316
00:18:00,500 --> 00:18:03,300
movies.
Okay, and we talked right before
317
00:18:03,300 --> 00:18:05,800
he pressed record about what
movie we were going to discuss,
318
00:18:06,100 --> 00:18:09,000
because we always discuss the,
you know, the guests favorite
319
00:18:09,000 --> 00:18:11,600
film.
But you have two movies that are
320
00:18:11,600 --> 00:18:15,100
just absolute bangers.
And I don't I don't want to
321
00:18:15,100 --> 00:18:18,600
narrow it down any further.
So you go ahead and you pick the
322
00:18:18,600 --> 00:18:21,100
first one that you want to talk
about and we'll say, we'll say
323
00:18:21,100 --> 00:18:22,700
the second one for a few minutes
from now.
324
00:18:23,100 --> 00:18:24,400
But why don't you introduce them
to us?
325
00:18:24,500 --> 00:18:27,700
First one is the man who would
be king with Sean Connery and
326
00:18:27,700 --> 00:18:29,000
Michael Caine.
Yep.
327
00:18:29,000 --> 00:18:38,100
Drafted by Houston, John Huston
and and I don't know when I
328
00:18:38,100 --> 00:18:40,900
first saw it captured a sense of
adventure for me.
329
00:18:40,900 --> 00:18:45,200
And and Inez I've probably seen
the movie Two times, and I just
330
00:18:45,200 --> 00:18:47,500
love the story.
I love how it's based on
331
00:18:47,500 --> 00:18:51,400
Alexander the Great and the
Freemasons, and all that stuff
332
00:18:51,400 --> 00:18:52,900
is just a fascinating, great
story.
333
00:18:52,900 --> 00:18:57,100
Well, told I feel like that
movie Ki think that movie was 75
334
00:18:57,100 --> 00:18:58,800
when it came.
Yes, I probably saw when it
335
00:18:58,800 --> 00:19:02,200
first came out as a kid.
I'm 27 years old and so I was 11
336
00:19:02,200 --> 00:19:04,300
years old.
When that came out, I feel like
337
00:19:04,300 --> 00:19:08,200
it hit at the perfect time to
where you were able to bring in
338
00:19:08,200 --> 00:19:10,800
a little more of the violence of
1970s film.
339
00:19:10,800 --> 00:19:14,600
But even when it came out, I
feel like at movie probably felt
340
00:19:14,600 --> 00:19:17,800
like a throwback to Classic
Hollywood, like of course, you
341
00:19:17,800 --> 00:19:21,500
got John Huston directing it,
but now I just has this, like,
342
00:19:21,500 --> 00:19:26,700
swashbuckling, you know, Errol
Flynn and Cary Grant in gunga
343
00:19:26,700 --> 00:19:29,000
din?
Kind of feel to it, right?
344
00:19:29,000 --> 00:19:32,400
So we write, hey, and I don't
know this, I should know this as
345
00:19:32,400 --> 00:19:34,600
Sean Connery and I and Michael
came to.
346
00:19:34,600 --> 00:19:36,300
They were they in any other
films together?
347
00:19:37,100 --> 00:19:39,100
Oh, that's a good question.
I don't know off the top of my
348
00:19:39,100 --> 00:19:42,100
head, but if not, then they
should have been, because this
349
00:19:42,100 --> 00:19:47,000
pairing is They had a great
chemistry and I love, you know,
350
00:19:47,000 --> 00:19:48,500
I don't mean to spoil the movie
for anybody.
351
00:19:48,500 --> 00:19:53,300
I love the balls Enos of the
ending of the film to like, I
352
00:19:53,300 --> 00:19:56,700
don't know that I need to get
into it but like, you know, this
353
00:19:56,700 --> 00:20:01,400
movie is it doesn't end on the
happiest of notes and it still
354
00:20:01,400 --> 00:20:04,500
does kind of carry, you out
feeling like, you know what,
355
00:20:04,500 --> 00:20:06,000
though they did, what they had
to do.
356
00:20:06,000 --> 00:20:10,000
Like they they live the life
that they wanted to live and I
357
00:20:10,000 --> 00:20:12,300
really, really appreciated that
about this movie.
358
00:20:12,600 --> 00:20:14,000
I agree.
Absolutely.
359
00:20:14,800 --> 00:20:17,800
So in my second film, we doing
that.
360
00:20:17,800 --> 00:20:19,300
Are we ready in this for the
second film?
361
00:20:19,400 --> 00:20:21,000
Yeah, let's roll into it, man.
All right.
362
00:20:21,000 --> 00:20:22,600
My second favorite film of all
time.
363
00:20:22,600 --> 00:20:26,100
Is Repo, Man with is it Charlie
Sheen?
364
00:20:26,100 --> 00:20:27,500
Or is it the other Emilio
Estevez?
365
00:20:27,500 --> 00:20:30,700
You know, that's, that's right.
I think it's an Emilio who
366
00:20:30,700 --> 00:20:32,700
directed it was?
The who was it?
367
00:20:33,600 --> 00:20:35,300
I don't know.
The details is, so C.
368
00:20:35,300 --> 00:20:38,000
Is it thing?
I keep I keep confusing it.
369
00:20:38,000 --> 00:20:43,100
In my mind with RoboCop 2.
I'll keep moving to say that.
370
00:20:43,700 --> 00:20:46,300
Rubbers.
All right here there have been
371
00:20:46,300 --> 00:20:51,600
movies but I also think was was
a Repo Man directed by
372
00:20:51,600 --> 00:20:53,900
what's-his-name Cox.
Who directed that Cox.
373
00:20:53,900 --> 00:20:55,600
Yep.
It sucks cocks, right?
374
00:20:55,600 --> 00:21:00,400
And and I think it was produced
by Michael Nesmith, right?
375
00:21:00,900 --> 00:21:05,500
I think somebody's.
Yes interesting and Iggy Pop did
376
00:21:05,500 --> 00:21:10,800
the soundtrack and what is truly
an oddity of the crew dick root
377
00:21:10,800 --> 00:21:15,000
is in it.
He was a famous Punk rock, I
378
00:21:15,000 --> 00:21:18,000
guess he was in a band before
this but I just love the, I just
379
00:21:18,000 --> 00:21:19,100
loved.
And now, what's his name?
380
00:21:19,800 --> 00:21:22,700
He was in Paris Texas, which is
every Dean Stanton.
381
00:21:22,700 --> 00:21:35,500
Is there you like dark hip cool
comic Edge.
382
00:21:35,500 --> 00:21:40,300
That's just like you hadn't seen
it before and it was like kind
383
00:21:40,300 --> 00:21:45,600
of cheap and In a great way.
Yeah, I feel like it's one of
384
00:21:45,600 --> 00:21:49,500
those movies from the 80s that
as a guy who's born in the 90s,
385
00:21:49,600 --> 00:21:53,000
my introduction to 80s, movies
were all of the like the really
386
00:21:53,000 --> 00:21:57,500
safe, you know, zemeckis and
Spielberg's 80s period and and
387
00:21:57,500 --> 00:21:59,200
then you get a little bit older
and you find out like there's
388
00:21:59,200 --> 00:22:02,500
some really crazy subversive
stuff coming out in the 80s.
389
00:22:02,900 --> 00:22:05,300
It's a, it's a, it's a punk-rock
movie.
390
00:22:06,000 --> 00:22:09,800
And and I think it's like and
then obviously, what's the other
391
00:22:09,800 --> 00:22:12,100
Alex Cox movie?
He did, that was straight to
392
00:22:12,100 --> 00:22:13,400
hell, right.
Right?
393
00:22:13,400 --> 00:22:17,700
Where it's a terrible Western
with Joe Strummer and Grace
394
00:22:17,700 --> 00:22:22,200
Jones, and Courtney Love.
And they're all high on coffee.
395
00:22:22,200 --> 00:22:24,300
All the time, all they do is
drink coffee in there
396
00:22:24,300 --> 00:22:28,300
over-caffeinated, shame of gal,
in it, from The Pogues, it's
397
00:22:28,300 --> 00:22:32,000
been great and terrible that he,
I think, saying that that's,
398
00:22:32,000 --> 00:22:36,100
that's actually how we create a
lot of Our Brands.
399
00:22:36,100 --> 00:22:42,500
Still high on coffee.
Yes, but it's also like like Let
400
00:22:42,500 --> 00:22:44,400
It Rip.
Any terrible there.
401
00:22:44,400 --> 00:22:47,700
Be great there to be whatever
like put some stuff like I feel
402
00:22:47,700 --> 00:22:50,700
like the Whiskey Business is so
up its own ass.
403
00:22:50,700 --> 00:22:54,400
Sometimes I feel like like come
on, guys, have fun.
404
00:22:54,600 --> 00:22:56,700
Make a wild turkey with wild
turkey.
405
00:22:56,800 --> 00:22:59,900
Make make a put some Beaver
balls in there.
406
00:23:00,100 --> 00:23:05,800
Like to see what happens, right.
I love it.
407
00:23:05,800 --> 00:23:08,600
I mean I do feel like we should
just start calling you the Repo
408
00:23:08,600 --> 00:23:10,400
Man of whiskey at this point you
go.
409
00:23:10,700 --> 00:23:13,100
That's sticks.
I like the tagline for sure.
410
00:23:13,300 --> 00:23:15,500
Steve, thank you so much for
coming on the show today.
411
00:23:15,500 --> 00:23:18,600
I'm just really excited about
what's coming out of Tamworth.
412
00:23:18,600 --> 00:23:21,900
I hope that we continue to get
some product from you guys, you
413
00:23:21,900 --> 00:23:26,300
know, maybe, maybe not the
beaver balls, but we'll see that
414
00:23:26,600 --> 00:23:29,100
it's great.
I really enjoy this but my wife
415
00:23:29,100 --> 00:23:33,500
made it expensive Sushi meal
thing that I'm gonna run out
416
00:23:33,500 --> 00:23:35,300
too.
So hey, get to it, man.
417
00:23:35,500 --> 00:23:37,000
Enjoyed it.
Thank you so much.
418
00:23:37,000 --> 00:23:39,100
I appreciate it.
Yeah, let's do it again.
419
00:23:39,400 --> 00:23:41,000
Steve grass from Tamworth
distilling.
420
00:23:41,000 --> 00:23:41,900
Thank you so much, again.
00:00:00,400 --> 00:00:02,100
Hey everybody, Welcome to the
podcast.
2
00:00:02,100 --> 00:00:08,400
We are back with another special
bonus episode bonus episode.
3
00:00:08,800 --> 00:00:10,800
Today, I'm going to be flying
solo.
4
00:00:10,800 --> 00:00:12,600
I know you here.
Brad here right now, but I am
5
00:00:12,600 --> 00:00:16,000
kicking him out here in just a
few seconds because K by,
6
00:00:17,700 --> 00:00:20,600
because I'm going to be sitting
down with Steve grass from
7
00:00:20,600 --> 00:00:24,700
Tamworth distilling.
This guy, Brad has a really,
8
00:00:24,800 --> 00:00:27,900
really extensive background in
the world of spirits.
9
00:00:28,100 --> 00:00:31,500
He basically founded Hendrick's
Gin, He founded Sailor Jerry
10
00:00:31,500 --> 00:00:35,700
rum, he works with a ton of
whiskey Brands as a consultant
11
00:00:35,900 --> 00:00:38,600
really cool guy to talk to but
we're talking with him about
12
00:00:38,600 --> 00:00:43,000
Tamworth which is a super
experimental Distillery that you
13
00:00:43,000 --> 00:00:45,000
may remember.
We just had on the show a couple
14
00:00:45,000 --> 00:00:46,300
months ago.
Yeah.
15
00:00:46,300 --> 00:00:52,600
We drank a whiskey that has the
most unique backstory of any
16
00:00:52,600 --> 00:00:55,900
whiskey we've ever drank.
I don't know if I want to spoil
17
00:00:55,900 --> 00:00:57,600
that here.
I think people need to go listen
18
00:00:57,600 --> 00:01:02,200
to the episode Bob you but It
was a Turkey whiskey, a turkey
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flavored who whiskey?
Now, I think it was a turkey.
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He'd last.
Yes, it's like a Sherry like a
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share.
Heed whiskey.
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This is a Turkey whiskey.
And you need to go listen to our
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review because it was
spectacular, but Bob, I am super
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pumped to hear your interview
with him, man.
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00:01:19,600 --> 00:01:27,700
All right, let's get to it, man.
If you recall a couple months
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back we tried a very unique
Whiskey on this podcast right
27
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around.
Thanksgiving time, we got sent a
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bottle of Tamworth distilling,
's bird of Courage, which I came
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to find out was essentially an
entire Thanksgiving dinner.
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That had somehow been you know,
fermented and distilled into
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whiskey and I still don't quite
understand the Alchemy and the
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chemistry behind that.
But I say Alchemy because Brad
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and I both came out to a place
where we said.
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Wow this is significantly.
We better than I was
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00:01:57,000 --> 00:01:59,900
anticipating it based on reading
the description of it.
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00:02:00,400 --> 00:02:03,900
And so we got the mad scientist.
The Evil Genius himself to come
37
00:02:03,900 --> 00:02:07,200
on the show today.
Steve grass from Tamworth
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00:02:07,200 --> 00:02:09,900
distilling.
He's bringing another new spirit
39
00:02:09,900 --> 00:02:12,900
to this podcast, from a category
that we've never tried before.
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00:02:12,900 --> 00:02:15,500
We'll get into that in a little
bit, but for now, we've got
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00:02:15,500 --> 00:02:17,800
Steve sitting right here.
Steve, how are you today?
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00:02:18,500 --> 00:02:20,700
Hey, good.
Good to be here.
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Thank you for having me if I
cough a few times, it's because
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I'm just getting over.
My only crime.
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00:02:27,600 --> 00:02:28,900
Oh gosh.
You got it, huh?
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Got it.
No family.
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Got it, Christmas present for my
daughter.
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I'll tell you what, man, we had
it.
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We had it back in.
November is right, right after
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00:02:37,600 --> 00:02:39,400
Thanksgiving.
So it was like, you know, we got
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bird of courage and then we got
called me crying.
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00:02:42,600 --> 00:02:46,200
I covid.
Yeah, yeah well I'm glad you're
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00:02:46,200 --> 00:02:47,700
on the mend, I appreciate you
joining us.
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00:02:47,700 --> 00:02:50,800
I know that it can really just
kind of sappy with all your
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energy so it means a lot that
you're here today.
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00:02:57,700 --> 00:02:59,100
Yeah.
Alright now I've been I've been
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00:02:59,100 --> 00:03:01,600
joking with Brad that my first
question with you was just going
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to be Y and and I was just going
to let it hang in the air until
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you understood what I was
referring to.
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But but seriously like you guys
are the only ones doing the kind
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of stuff you're doing.
I mean, you've got this
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castoreum whiskey.
You've got the Turkey whiskey.
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Now, I just I have to ask, man,
like, what, what is it that is,
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is pushing you guys to do these.
Just Kind of crazy experiments
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with whiskey and and feel good
about what you're releasing and
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put your name on it.
Like, I feel like a lot of
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companies would not have the
balls to do this, to be quite
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honest with you.
Well, I it's good question.
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Why?
I mean, if you know anything
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about our company, so Tamworth
is one part of what we do.
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The other part of what we do is
called Quaker City Mercantile
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and we are, you know, Spirits
consultancy.
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So I work with, you know, I
created Hendrick's Gin, I
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created Sailor, Jerry rum.
Fist full of bourbon is a brand
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that we have out.
So we work with like Wayne
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00:04:01,200 --> 00:04:07,300
grandsons on all their brands,
we just did it, amazing content
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00:04:07,300 --> 00:04:09,200
series of Questlove on the Bell
veiny.
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00:04:09,800 --> 00:04:12,500
I do all the marketing for
Guinness in the US, for Diageo
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00:04:13,400 --> 00:04:16,899
owner, brand with Gallo called
Lo-Fi aperitif.
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So, we create and manage and
conceptualize Spirits brands for
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00:04:22,400 --> 00:04:25,700
these, you know, global
companies.
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And then we also own our own
Distillery.
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And so, the Distillery was
started for really to be a test
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kitchen for what's possible?
Because I use the put, I push
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the limits in this place and
then apply the knowledge to my
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larger clients, but it's also
just for the pure thrill of
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doing it, okay.
So, but it's interesting
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because, you know, so I'm a
lifetime, so Quaker City.
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He's been in business for 31
years and we are, you know, very
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00:05:00,300 --> 00:05:03,400
successful in the Consulting
business and The Distillery has
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00:05:03,407 --> 00:05:07,400
been around for seven years and
in the time that we created The
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00:05:07,400 --> 00:05:09,900
Distillery, I think there's
something like 2,000 craft
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00:05:09,900 --> 00:05:14,900
distilleries in America now, and
I feel like, you know, the
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00:05:14,900 --> 00:05:19,000
answer the question of why, well
one because we can or were
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interested in what's possible.
But to how the hell else you
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00:05:23,700 --> 00:05:28,300
gotta break out and get some
sort of my dogs barking, and get
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some and get noticed with 2,000
craft distilleries in America.
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00:05:33,900 --> 00:05:38,200
So, I mean, but the, the Curious
thing that happened along the
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way, when we started creating
these very curious Spirits, like
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00:05:42,600 --> 00:05:45,700
the beaver, In the venison one,
the deer Slayer.
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00:05:46,300 --> 00:05:49,900
And now the bird of Courage is
they're actually really good.
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00:05:50,400 --> 00:05:54,100
So I feel like we, you know, you
could create stuff, that's kind
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00:05:54,100 --> 00:05:58,400
of like a one-off joke.
But I mean, our Beaver wisdoms,
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really quite quite amazing.
And then Berta courage got
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really positive reviews
everywhere that, that it was
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tasted.
So, I mean, it's really
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interesting, the reason why is
because we can absolutely And
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00:06:14,300 --> 00:06:17,300
that's the thing too is like,
you know, when you see a press
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00:06:17,300 --> 00:06:19,200
release come out around
Thanksgiving that's like hey
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00:06:19,200 --> 00:06:22,300
it's a turkey flavored whiskey.
Like the first, the first
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00:06:22,300 --> 00:06:24,300
reaction is okay.
This is a gimmick and then we
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00:06:24,300 --> 00:06:27,000
get in the mail and we try and
we're like, this is absolutely
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not a gimmick.
This, this is like the
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definition of craft whiskey.
They have put a lot of effort
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00:06:32,700 --> 00:06:38,300
into this and again, so I'm the,
I'm the PT Barnum of the company
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00:06:38,400 --> 00:06:45,700
and, but Jamie are distiller and
that are Biochemist resident
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00:06:45,700 --> 00:06:51,300
biochemist is I mean they they
approach these requests, these
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00:06:51,300 --> 00:06:54,800
crazy request I have in a
profound way.
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00:06:54,800 --> 00:06:57,700
So I think the way he may burn
of Courage was basically made it
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00:06:57,700 --> 00:07:03,000
the way he made a whiskey, the
way you make a jit, right?
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00:07:03,000 --> 00:07:06,600
So he created all these
confusions with the rotary
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00:07:06,600 --> 00:07:10,200
evaporators that we have and
Infuse them into the whiskey and
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00:07:10,200 --> 00:07:12,800
to a startling effect.
You know, it's interesting I
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00:07:12,808 --> 00:07:16,000
think the other thing Is
interesting about Tamworth is we
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make a very big range of
products because again, our
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00:07:19,600 --> 00:07:22,800
mission is to boldly.
Go, where no one has gone
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00:07:22,800 --> 00:07:25,900
before.
And I think because of that we
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00:07:25,900 --> 00:07:30,800
have a much more extensive
laboratory and laboratory
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equipment than most distillers
are size do so we have like all
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sorts of very experimental stuff
that most people don't have even
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the, even the larger Spirits
companies that are work with,
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don't have Stuff that we have.
Well, let's let's talk a little
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00:07:45,700 --> 00:07:48,100
bit about that.
Then like I want to learn more
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about Tamworth as a Distillery
and like, I feel like in a lot
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00:07:51,800 --> 00:07:54,400
of ways you guys are putting New
Hampshire on the map because to
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00:07:54,400 --> 00:07:57,100
my knowledge, New Hampshire is
not the biggest whiskey
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00:07:57,100 --> 00:08:00,300
producing state.
And so you guys are kind of
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00:08:00,300 --> 00:08:02,400
just, like, up there in the
mountains tinkering away.
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00:08:02,400 --> 00:08:05,900
And and developing these really,
really creative spirits.
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00:08:05,900 --> 00:08:07,500
That no one else is really
doing.
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00:08:07,900 --> 00:08:10,500
So when you talk about the, the
equipment that you're working
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00:08:10,500 --> 00:08:13,900
with the experimentation that
you're leaning into it, I mean,
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00:08:14,100 --> 00:08:17,100
it kind of feels like the New
Hampshire of it all actually
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00:08:17,100 --> 00:08:20,400
makes a lot of sense in terms of
you know this is a state that's
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00:08:20,400 --> 00:08:22,400
not known for doing this.
So let's do something that's
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00:08:22,400 --> 00:08:24,900
different from everybody else.
Well, you know it's interesting
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00:08:24,900 --> 00:08:29,500
is that that's true and I think
we purposely chose New
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Hampshire.
We wanted to be in a controlled
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00:08:33,299 --> 00:08:38,299
State on purpose because control
States tend to have state
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mandates where they have to buy
your product.
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00:08:40,500 --> 00:08:43,400
And and it seems, it's one of
the things about being in this,
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00:08:43,600 --> 00:08:47,000
It's industry for.
As long as I have been, is I
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actually find, you know, most
people think control states are
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00:08:50,100 --> 00:08:51,700
bad.
Think now they're really great
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00:08:51,700 --> 00:08:57,600
for for small business but being
in like we are in a very rural
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part of New Hampshire.
I think Carroll County where
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00:09:01,700 --> 00:09:05,700
where our Distillery is, the
poorest county in New Hampshire
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and it's very rural.
And what I like about that is
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00:09:10,500 --> 00:09:13,900
and Matt and Jamie are our
naturalist who are You know,
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00:09:13,900 --> 00:09:16,400
they're out there forging and
doing all this stuff all the
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00:09:16,400 --> 00:09:18,100
time.
And I think they're very much
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00:09:18,100 --> 00:09:24,500
inspired by their environment
and then I'm a historian deeply
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into historical stories.
And I've written several books
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on the subject.
And so it's taking the
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00:09:31,200 --> 00:09:34,600
storytelling of historical
things that I'm interested in
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00:09:34,600 --> 00:09:42,300
and then marrying it with the
science and and naturalist
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00:09:42,300 --> 00:09:46,000
instincts that Matt have, and I
think it really creates a very
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00:09:46,400 --> 00:09:50,000
profound and unique product.
And, and the other thing, too
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00:09:50,000 --> 00:09:53,900
is, what's amazing about our
company is that, you know, we
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have a really great team of
designers and, and artists.
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00:09:59,700 --> 00:10:02,900
So, you know, everything you see
on Hendrix and all these Brands.
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00:10:02,900 --> 00:10:05,800
We do all that work here in
Philadelphia.
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00:10:05,800 --> 00:10:09,800
And and so we then apply.
So we have resources that a lot
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00:10:09,800 --> 00:10:12,800
of craft distillers don't have,
which is quite exciting.
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00:10:13,100 --> 00:10:15,000
Yeah.
Yeah, and you keep talking about
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00:10:15,000 --> 00:10:17,500
your team, which I think is
amazing because it's sometimes
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00:10:17,500 --> 00:10:21,800
we talk with, you know, CEOs or
owners that it'd take a lot of
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00:10:21,800 --> 00:10:25,400
credit, honestly.
And it seems like when you were
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00:10:25,400 --> 00:10:28,600
putting the team together, like
there was this kind of very
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00:10:28,600 --> 00:10:33,200
intentional this, this Outpost
this craft Distillery is going
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00:10:33,200 --> 00:10:37,100
to Lean Into The Cutting Edge.
Like I mean, is that right?
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00:10:37,100 --> 00:10:39,600
Or did it arise more?
Just kind of or gone.
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00:10:39,600 --> 00:10:42,500
Oh say was Phyllis our
experimental Test Kitchen.
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00:10:42,600 --> 00:10:48,300
Yeah, to As far as possible but
then also with storytelling and
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00:10:48,300 --> 00:10:49,800
history to so it's really
interesting.
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00:10:49,800 --> 00:10:53,300
So it's very Cutting Edge but in
a very historical sense.
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00:10:53,700 --> 00:10:55,500
Mmm.
And then the whole distilleries
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00:10:55,500 --> 00:11:02,600
based on the transcendentalist
of, you know, throw and Tamworth
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00:11:02,600 --> 00:11:06,400
is where thorough spend time
when he was wandering, the White
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00:11:06,400 --> 00:11:09,500
Mountains and wrote about it in
his journalism and one of our
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00:11:09,500 --> 00:11:11,700
buildings is actually where he
actually spent time.
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00:11:11,700 --> 00:11:14,400
So it's kind of cool.
So we kind of Of built the
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00:11:14,500 --> 00:11:18,000
Distillery on transcendentalist
principles which is not the
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00:11:18,000 --> 00:11:19,700
first time we've done this.
We also have a store in
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00:11:19,700 --> 00:11:22,500
Philadelphia called are the age
of mechanical reproduction,
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00:11:22,500 --> 00:11:27,300
which is based on me, the famous
essay, that was great 1936.
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00:11:27,300 --> 00:11:31,900
So we kind of build Our Brands
off these weird Arcane stories
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00:11:31,900 --> 00:11:34,000
and his historical figures and
things like that.
199
00:11:34,500 --> 00:11:37,500
Well and I think that commitment
to history extends to the
200
00:11:37,500 --> 00:11:39,200
offerings that are coming out as
well.
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00:11:39,200 --> 00:11:42,600
And if I can kind of like, you
know, awkwardly segue us into
202
00:11:42,600 --> 00:11:45,900
this new That you've brought
onto our show, it's not really a
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00:11:45,900 --> 00:11:47,700
new spirit.
It's, I mean, it's an incredibly
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00:11:47,700 --> 00:11:51,600
historical Spirit, we're talking
about aquavit, and yeah, it's
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00:11:51,600 --> 00:11:54,300
not an American Spirit.
I mean, this is traditionally
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00:11:54,300 --> 00:11:57,800
Scandinavian Northern Germany.
I know that Norway and Sweden
207
00:11:57,800 --> 00:12:00,400
kind of fight over like, who
does it better as they do with
208
00:12:00,400 --> 00:12:02,800
most things?
I mean, what led you guys to
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00:12:02,800 --> 00:12:05,700
start making aquavit?
Well, you know, it's interesting
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00:12:05,700 --> 00:12:08,600
when you first open The
Distillery not a lot of aged
211
00:12:08,600 --> 00:12:11,900
product, you start playing with
stuff that you can make, that
212
00:12:11,900 --> 00:12:16,400
doesn't require like a You know,
a fine-tuned 6 year old whisky
213
00:12:16,400 --> 00:12:19,800
or things, right?
So the spin on our aquavit is
214
00:12:19,800 --> 00:12:23,400
that it is a whisky based on
equity, which I think we're the
215
00:12:23,400 --> 00:12:26,400
only ones who do that, but it
gives it a certain complexity
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00:12:27,500 --> 00:12:33,300
and I think that again, using
the Natural Things That kind of
217
00:12:33,300 --> 00:12:37,600
grow around us.
And and I was intrigued by the
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00:12:38,200 --> 00:12:41,000
historical like the way
mountains, being a place where
219
00:12:41,000 --> 00:12:43,400
the Norwegians came to they
built.
220
00:12:43,500 --> 00:12:47,700
Ski jump in America, nansen, Ski
Club, I think in 1872 or
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00:12:47,700 --> 00:12:51,100
something like that, and we only
launched the brand.
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00:12:51,100 --> 00:12:55,000
We kind of tied it to the ski
club and did it as a fundraiser
223
00:12:55,000 --> 00:12:58,200
with them.
But it's really grown, as a from
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00:12:58,200 --> 00:13:02,400
what I've understood, it's
gotten some really great
225
00:13:02,400 --> 00:13:05,300
reviews, particularly, from
Scandinavians, who think it's a
226
00:13:05,300 --> 00:13:09,200
really great Aqua V.
And Bloomberg, just declared it
227
00:13:09,200 --> 00:13:12,400
one of the 16 best spirits of
2021, which is quite, you know,
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00:13:12,400 --> 00:13:16,500
it's a nice honored.
Have so and it's called speak
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00:13:16,500 --> 00:13:20,600
Lubin and I love the artwork on
the brand and feels very sort of
230
00:13:20,600 --> 00:13:23,400
mid-century waiting out here is
worth.
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00:13:23,900 --> 00:13:26,600
Yeah, which is really cool.
So it's one of my favorites, and
232
00:13:26,600 --> 00:13:31,100
it's a perennial hit for us.
That just keeps growing year
233
00:13:31,100 --> 00:13:32,600
after year, so it's quite
exciting.
234
00:13:32,900 --> 00:13:35,700
Well, let's go in a little bit
further on on what aquavit is
235
00:13:35,700 --> 00:13:38,400
for our listeners.
Because most of our listenership
236
00:13:38,400 --> 00:13:41,400
are people who are looking to go
into their local liquor store
237
00:13:41,400 --> 00:13:43,300
and find a reliable bottle of
whiskey.
238
00:13:43,600 --> 00:13:46,800
Like this is not typically the
place that, you know, people who
239
00:13:46,800 --> 00:13:50,600
are looking for each and every
release of abhi Tak are coming
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and so aquavit is going to be
way outside of, you know, what
241
00:13:54,900 --> 00:13:56,800
most of our listenership is
familiar with.
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00:13:57,300 --> 00:14:00,400
Now, I understand that it is
typically made with either like
243
00:14:00,400 --> 00:14:03,300
a potato, vodka or some sort of
neutral grain Spirit as the
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00:14:03,300 --> 00:14:06,100
base, you're talking about, how
you use whiskey as the base.
245
00:14:06,500 --> 00:14:09,000
I mean, just from that starting
point.
246
00:14:09,200 --> 00:14:11,600
What do you feel like using
whiskey as the base?
247
00:14:11,600 --> 00:14:14,800
Does to add like a Layer of
complexity here.
248
00:14:16,300 --> 00:14:19,900
You'd have to ask Matt Jamie on
that one but I think I mean to
249
00:14:19,900 --> 00:14:26,000
me it just adds a certain way to
it that I think it adds a level
250
00:14:26,000 --> 00:14:28,700
of smoothness to it they'd I
don't get what I have other
251
00:14:28,700 --> 00:14:31,400
other alkyl beats.
It's interesting too because
252
00:14:31,400 --> 00:14:35,700
I've been with Scandinavian to
when they first see the like why
253
00:14:35,700 --> 00:14:39,000
is it not clear.
Hmm and I'm like oh it's whiskey
254
00:14:39,000 --> 00:14:42,100
base and I like that's that's
not that's what's it, what's the
255
00:14:42,108 --> 00:14:45,200
word?
Um, Blasphemous and then they
256
00:14:45,200 --> 00:14:49,300
try it and they liked it.
So it's it's again, it's it's
257
00:14:49,300 --> 00:14:51,200
our it's our spin on it or take
on it.
258
00:14:51,200 --> 00:14:55,500
I don't think we would dare to
do a purely authentic
259
00:14:55,600 --> 00:14:59,200
Scandinavian aquavit because I
think they do it much better.
260
00:14:59,200 --> 00:15:02,200
So why would I write?
So that's what we've done with
261
00:15:02,200 --> 00:15:04,200
everything we've done.
So if you know with Hendrick's
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00:15:04,600 --> 00:15:09,600
Gin when we first came out with
it, a lot of it was trying to
263
00:15:09,600 --> 00:15:13,300
appeal to people that didn't
like Jim so Hendricks.
264
00:15:13,400 --> 00:15:15,500
Didn't have that.
It wasn't allowed to drive
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00:15:15,500 --> 00:15:17,900
something other.
So everything we always do, it's
266
00:15:17,900 --> 00:15:23,500
other and and the only reason we
do that is, is its Instinct,
267
00:15:23,500 --> 00:15:25,000
pulls us to not.
Try to.
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00:15:25,200 --> 00:15:27,300
I always feel like if there's a
really good example of something
269
00:15:27,300 --> 00:15:30,000
in the marketplace.
Why would I try to replicate it?
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00:15:30,000 --> 00:15:33,800
And that's my criticism of a lot
of craft distillers in America
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00:15:34,100 --> 00:15:36,100
is, you know, it's not
Christmas.
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00:15:36,100 --> 00:15:38,400
And it's more, like, dare to be
bold.
273
00:15:38,400 --> 00:15:40,600
Try to try, try some new stuff.
Yeah.
274
00:15:40,600 --> 00:15:43,100
Like, why are you all making the
same damn thing all the time?
275
00:15:43,500 --> 00:15:46,400
No, I think if you did if you
made some different stuff, you'd
276
00:15:46,400 --> 00:15:49,700
have a chance of breaking out
and not being just a mirror
277
00:15:49,700 --> 00:15:53,700
Regional Regional provider.
You know, that's how that's how
278
00:15:53,700 --> 00:15:56,600
hits are made.
And in this business in the end
279
00:15:56,600 --> 00:15:59,600
of the day it is it is like the
music business or a movie
280
00:15:59,600 --> 00:16:01,400
business.
You're trying to make hits,
281
00:16:01,500 --> 00:16:03,800
right?
Well I got to say I've got the
282
00:16:03,808 --> 00:16:06,800
ski club and poured out here.
I'm just sipping it neat.
283
00:16:07,300 --> 00:16:11,000
If I had to describe it to the
listeners, I guess.
284
00:16:11,300 --> 00:16:15,100
So there is a very sort of gin
Unlike feel to the nose.
285
00:16:15,100 --> 00:16:17,700
There's, I mean, it's like, it's
got that kind of juniper and
286
00:16:17,700 --> 00:16:22,200
yeah, like are your face.
But if I could use the term,
287
00:16:22,200 --> 00:16:25,100
like a winter region because it
has its kind of cardamom.
288
00:16:25,100 --> 00:16:28,500
Here's a lot of licorice on it.
Yeah, and it's almost like if
289
00:16:28,500 --> 00:16:33,300
you took a really good really
citrusy gin and mingled it with
290
00:16:33,300 --> 00:16:37,700
a really bold spicy Rye because
I also see that you guys use
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00:16:37,700 --> 00:16:40,400
dill as some of the spices in
here and you know, deals of
292
00:16:40,400 --> 00:16:42,100
note, we pick up on rye all the
time.
293
00:16:42,400 --> 00:16:45,400
So it's like this really
Interesting, you know like a
294
00:16:45,400 --> 00:16:50,000
dirty martini at a later time in
a glass.
295
00:16:50,400 --> 00:16:52,300
That's a great explanation of
it.
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00:16:52,700 --> 00:16:54,600
I end the way I drink it.
I think you know it's
297
00:16:54,600 --> 00:16:58,900
interesting before I owned a
Distillery I was a cocktail guy
298
00:16:59,100 --> 00:17:04,200
after I own a Distillery.
I only drink this stuff neat and
299
00:17:04,200 --> 00:17:07,700
it's because I just want to get
to the heart of what I'm
300
00:17:07,700 --> 00:17:08,800
drinking.
Sure.
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00:17:08,900 --> 00:17:12,000
And so for me I drink aquavit
with a few rocks and that's it.
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00:17:12,700 --> 00:17:17,800
But It's, it's funny happen.
The Distillery this weekend, I
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00:17:17,800 --> 00:17:25,200
think they're having a sold-out
tiki aquavit class because
304
00:17:25,900 --> 00:17:29,300
they've discovered that aquavit
is really great in a lot of
305
00:17:29,500 --> 00:17:32,400
classic Tiki drinks, huh?
So go figure that one out.
306
00:17:32,500 --> 00:17:35,700
It's also really good apparently
in it, an espresso Martini.
307
00:17:35,800 --> 00:17:38,000
Yeah, I imagine that this would
be like really, really good.
308
00:17:38,000 --> 00:17:40,900
As a substitute for in like, gin
cocktails.
309
00:17:41,000 --> 00:17:43,700
Just add a layer of something.
That's not There.
310
00:17:44,100 --> 00:17:46,700
Yes, that interesting.
So, I mean, it's a very
311
00:17:46,700 --> 00:17:50,600
versatile Spirit surprisingly.
But again, like, I like to drink
312
00:17:50,600 --> 00:17:53,000
all this stuff that we make just
on the Rocks.
313
00:17:53,800 --> 00:17:55,400
All right.
Steve you have come onto the
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00:17:55,400 --> 00:17:57,900
film and whiskey podcast.
We've spent some time talking
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00:17:57,900 --> 00:18:00,500
about the spirits world.
Let's move into the world of
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00:18:00,500 --> 00:18:03,300
movies.
Okay, and we talked right before
317
00:18:03,300 --> 00:18:05,800
he pressed record about what
movie we were going to discuss,
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00:18:06,100 --> 00:18:09,000
because we always discuss the,
you know, the guests favorite
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00:18:09,000 --> 00:18:11,600
film.
But you have two movies that are
320
00:18:11,600 --> 00:18:15,100
just absolute bangers.
And I don't I don't want to
321
00:18:15,100 --> 00:18:18,600
narrow it down any further.
So you go ahead and you pick the
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00:18:18,600 --> 00:18:21,100
first one that you want to talk
about and we'll say, we'll say
323
00:18:21,100 --> 00:18:22,700
the second one for a few minutes
from now.
324
00:18:23,100 --> 00:18:24,400
But why don't you introduce them
to us?
325
00:18:24,500 --> 00:18:27,700
First one is the man who would
be king with Sean Connery and
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00:18:27,700 --> 00:18:29,000
Michael Caine.
Yep.
327
00:18:29,000 --> 00:18:38,100
Drafted by Houston, John Huston
and and I don't know when I
328
00:18:38,100 --> 00:18:40,900
first saw it captured a sense of
adventure for me.
329
00:18:40,900 --> 00:18:45,200
And and Inez I've probably seen
the movie Two times, and I just
330
00:18:45,200 --> 00:18:47,500
love the story.
I love how it's based on
331
00:18:47,500 --> 00:18:51,400
Alexander the Great and the
Freemasons, and all that stuff
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00:18:51,400 --> 00:18:52,900
is just a fascinating, great
story.
333
00:18:52,900 --> 00:18:57,100
Well, told I feel like that
movie Ki think that movie was 75
334
00:18:57,100 --> 00:18:58,800
when it came.
Yes, I probably saw when it
335
00:18:58,800 --> 00:19:02,200
first came out as a kid.
I'm 27 years old and so I was 11
336
00:19:02,200 --> 00:19:04,300
years old.
When that came out, I feel like
337
00:19:04,300 --> 00:19:08,200
it hit at the perfect time to
where you were able to bring in
338
00:19:08,200 --> 00:19:10,800
a little more of the violence of
1970s film.
339
00:19:10,800 --> 00:19:14,600
But even when it came out, I
feel like at movie probably felt
340
00:19:14,600 --> 00:19:17,800
like a throwback to Classic
Hollywood, like of course, you
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00:19:17,800 --> 00:19:21,500
got John Huston directing it,
but now I just has this, like,
342
00:19:21,500 --> 00:19:26,700
swashbuckling, you know, Errol
Flynn and Cary Grant in gunga
343
00:19:26,700 --> 00:19:29,000
din?
Kind of feel to it, right?
344
00:19:29,000 --> 00:19:32,400
So we write, hey, and I don't
know this, I should know this as
345
00:19:32,400 --> 00:19:34,600
Sean Connery and I and Michael
came to.
346
00:19:34,600 --> 00:19:36,300
They were they in any other
films together?
347
00:19:37,100 --> 00:19:39,100
Oh, that's a good question.
I don't know off the top of my
348
00:19:39,100 --> 00:19:42,100
head, but if not, then they
should have been, because this
349
00:19:42,100 --> 00:19:47,000
pairing is They had a great
chemistry and I love, you know,
350
00:19:47,000 --> 00:19:48,500
I don't mean to spoil the movie
for anybody.
351
00:19:48,500 --> 00:19:53,300
I love the balls Enos of the
ending of the film to like, I
352
00:19:53,300 --> 00:19:56,700
don't know that I need to get
into it but like, you know, this
353
00:19:56,700 --> 00:20:01,400
movie is it doesn't end on the
happiest of notes and it still
354
00:20:01,400 --> 00:20:04,500
does kind of carry, you out
feeling like, you know what,
355
00:20:04,500 --> 00:20:06,000
though they did, what they had
to do.
356
00:20:06,000 --> 00:20:10,000
Like they they live the life
that they wanted to live and I
357
00:20:10,000 --> 00:20:12,300
really, really appreciated that
about this movie.
358
00:20:12,600 --> 00:20:14,000
I agree.
Absolutely.
359
00:20:14,800 --> 00:20:17,800
So in my second film, we doing
that.
360
00:20:17,800 --> 00:20:19,300
Are we ready in this for the
second film?
361
00:20:19,400 --> 00:20:21,000
Yeah, let's roll into it, man.
All right.
362
00:20:21,000 --> 00:20:22,600
My second favorite film of all
time.
363
00:20:22,600 --> 00:20:26,100
Is Repo, Man with is it Charlie
Sheen?
364
00:20:26,100 --> 00:20:27,500
Or is it the other Emilio
Estevez?
365
00:20:27,500 --> 00:20:30,700
You know, that's, that's right.
I think it's an Emilio who
366
00:20:30,700 --> 00:20:32,700
directed it was?
The who was it?
367
00:20:33,600 --> 00:20:35,300
I don't know.
The details is, so C.
368
00:20:35,300 --> 00:20:38,000
Is it thing?
I keep I keep confusing it.
369
00:20:38,000 --> 00:20:43,100
In my mind with RoboCop 2.
I'll keep moving to say that.
370
00:20:43,700 --> 00:20:46,300
Rubbers.
All right here there have been
371
00:20:46,300 --> 00:20:51,600
movies but I also think was was
a Repo Man directed by
372
00:20:51,600 --> 00:20:53,900
what's-his-name Cox.
Who directed that Cox.
373
00:20:53,900 --> 00:20:55,600
Yep.
It sucks cocks, right?
374
00:20:55,600 --> 00:21:00,400
And and I think it was produced
by Michael Nesmith, right?
375
00:21:00,900 --> 00:21:05,500
I think somebody's.
Yes interesting and Iggy Pop did
376
00:21:05,500 --> 00:21:10,800
the soundtrack and what is truly
an oddity of the crew dick root
377
00:21:10,800 --> 00:21:15,000
is in it.
He was a famous Punk rock, I
378
00:21:15,000 --> 00:21:18,000
guess he was in a band before
this but I just love the, I just
379
00:21:18,000 --> 00:21:19,100
loved.
And now, what's his name?
380
00:21:19,800 --> 00:21:22,700
He was in Paris Texas, which is
every Dean Stanton.
381
00:21:22,700 --> 00:21:35,500
Is there you like dark hip cool
comic Edge.
382
00:21:35,500 --> 00:21:40,300
That's just like you hadn't seen
it before and it was like kind
383
00:21:40,300 --> 00:21:45,600
of cheap and In a great way.
Yeah, I feel like it's one of
384
00:21:45,600 --> 00:21:49,500
those movies from the 80s that
as a guy who's born in the 90s,
385
00:21:49,600 --> 00:21:53,000
my introduction to 80s, movies
were all of the like the really
386
00:21:53,000 --> 00:21:57,500
safe, you know, zemeckis and
Spielberg's 80s period and and
387
00:21:57,500 --> 00:21:59,200
then you get a little bit older
and you find out like there's
388
00:21:59,200 --> 00:22:02,500
some really crazy subversive
stuff coming out in the 80s.
389
00:22:02,900 --> 00:22:05,300
It's a, it's a, it's a punk-rock
movie.
390
00:22:06,000 --> 00:22:09,800
And and I think it's like and
then obviously, what's the other
391
00:22:09,800 --> 00:22:12,100
Alex Cox movie?
He did, that was straight to
392
00:22:12,100 --> 00:22:13,400
hell, right.
Right?
393
00:22:13,400 --> 00:22:17,700
Where it's a terrible Western
with Joe Strummer and Grace
394
00:22:17,700 --> 00:22:22,200
Jones, and Courtney Love.
And they're all high on coffee.
395
00:22:22,200 --> 00:22:24,300
All the time, all they do is
drink coffee in there
396
00:22:24,300 --> 00:22:28,300
over-caffeinated, shame of gal,
in it, from The Pogues, it's
397
00:22:28,300 --> 00:22:32,000
been great and terrible that he,
I think, saying that that's,
398
00:22:32,000 --> 00:22:36,100
that's actually how we create a
lot of Our Brands.
399
00:22:36,100 --> 00:22:42,500
Still high on coffee.
Yes, but it's also like like Let
400
00:22:42,500 --> 00:22:44,400
It Rip.
Any terrible there.
401
00:22:44,400 --> 00:22:47,700
Be great there to be whatever
like put some stuff like I feel
402
00:22:47,700 --> 00:22:50,700
like the Whiskey Business is so
up its own ass.
403
00:22:50,700 --> 00:22:54,400
Sometimes I feel like like come
on, guys, have fun.
404
00:22:54,600 --> 00:22:56,700
Make a wild turkey with wild
turkey.
405
00:22:56,800 --> 00:22:59,900
Make make a put some Beaver
balls in there.
406
00:23:00,100 --> 00:23:05,800
Like to see what happens, right.
I love it.
407
00:23:05,800 --> 00:23:08,600
I mean I do feel like we should
just start calling you the Repo
408
00:23:08,600 --> 00:23:10,400
Man of whiskey at this point you
go.
409
00:23:10,700 --> 00:23:13,100
That's sticks.
I like the tagline for sure.
410
00:23:13,300 --> 00:23:15,500
Steve, thank you so much for
coming on the show today.
411
00:23:15,500 --> 00:23:18,600
I'm just really excited about
what's coming out of Tamworth.
412
00:23:18,600 --> 00:23:21,900
I hope that we continue to get
some product from you guys, you
413
00:23:21,900 --> 00:23:26,300
know, maybe, maybe not the
beaver balls, but we'll see that
414
00:23:26,600 --> 00:23:29,100
it's great.
I really enjoy this but my wife
415
00:23:29,100 --> 00:23:33,500
made it expensive Sushi meal
thing that I'm gonna run out
416
00:23:33,500 --> 00:23:35,300
too.
So hey, get to it, man.
417
00:23:35,500 --> 00:23:37,000
Enjoyed it.
Thank you so much.
418
00:23:37,000 --> 00:23:39,100
I appreciate it.
Yeah, let's do it again.
419
00:23:39,400 --> 00:23:41,000
Steve grass from Tamworth
distilling.
420
00:23:41,000 --> 00:23:41,900
Thank you so much, again.