Whiskey Talk with Joe Beatrice, Barrell Craft Spirits

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Well, hey everybody, welcome
into the Film and Whiskey

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podcast.
I'm Bob Book.

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I'm Brad G.
And we've got a special guest

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with us here today, Brad,
joining us for the first time

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in, I don't know, eight or nine
months, which for them is an

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eternity because they're always
putting out new stuff.

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It's our friend Joe Beatrice
from Barrel Craft Spirits.

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Joe, how you doing today man?
Great.

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Thanks.
Thanks for having me.

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I'm happy to be here.
How you guys doing?

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You look, you guys look good.
You look like you're ready to

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go.
Yeah, you know, well, fed, as

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they say.
So, you know, we're doing well,

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man.
I am always so excited to talk

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to you have.
You have you guys seen the tik

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Toks where where there's two
dogs and it's like if dogs did

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podcasts.
No, it's.

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Cool.
Oh gosh.

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Is it just a picture of Bob and
I's face?

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That's kind of what reminded me
of it.

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Yeah, I think that's perfect.
Now.

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Now, Speaking of Tik Toks, I
don't know if I got a chance to

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tell you about this, but our our
highest performing TikTok of

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last year was when we were at
the Kentucky Bourbon Festival.

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And Brad and I have very
publicly spoken about the barrel

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slushy that we love more than
anything at the festival.

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And so our, our whole TikTok was
here's the best thing we tried

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at every booth of Kentucky
Bourbon festival.

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And so we went over to like the
Heaven Hill booth and, and

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filmed the sign.
And then I just would raise the

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barrel slushy up into the frame.
This is the best thing I had at

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Heaven Hill.
This is the best thing I had at

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4 roses.
Listen, man, as a, as a guy from

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a market, please Brad, go ahead.
I.

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Was gonna say and it was an
honest TikTok.

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It was the one true thing you
could find on the Internet that

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day.
I don't know whose idea that

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was, Joe, but like, give them a
raise because it is.

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It's the best thing every single
year there.

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Yeah, we love doing that.
It's it's, you know, we publish

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the ingredients, but it's a
secret recipe.

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So there you go.
Hard to be replicated.

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But yeah, I mean, it's, we're
real.

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We're so excited that everybody
loves it, you know, and it,

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it's, it's become sort of the
fan favorite.

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So yes, we're going to have it
this year.

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I it takes, I mean, in the
volume that we have to produce.

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You know, we have, we have two
houses.

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We, we, we Airbnb 2 houses there
and, and talking about it

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yesterday, they, they're already
laying in the surprise supplies.

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They have to they have to
coordinate this and mix it up in

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the kitchen and do it in
batches.

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It it's like a well, this thing
is a well oiled machine.

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I I love this event.
It's just, it's such a good

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event, but.
We'll be sure to come by the

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tent and get many, many
slushies.

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You know, I think at some point
we start calling them slushies,

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Brad, because that's, it's kind
of replicates our feeling,

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right?
Yes, it's easily the best part

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of the KBF for me.
Well, Joe, it's been about nine

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months since you've been on the
show.

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And I wanted to kind of lead off
a little bit by talking about

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what's new at Barrel because you
guys are, I mean among the the

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top of the industry in terms of
always having something new in

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the pipeline, whether it's in
your core lineup or in your kind

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of specialty release.
The finished series I think is

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going fantastic right now for
you guys.

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So catch our listeners up a
little bit about what's been new

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at Barrel over the last nine
months.

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Yeah, I mean, it's been, we have
been extremely busy and and you

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know, we've done a bunch of
releases.

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We did the, we did the, the we
just did.

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It's in the it's going in the
market now the decade release,

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which is so this is Canadian,
it's Canadian whisking that is

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OK.
I I want to make sure I say it

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exactly right.
It's.

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From don't get the TTB after
you're here, yeah.

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Well, first of all, it is we
can't.

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We can't, OK, technically we
can't call it Canadian whiskey

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because it's whiskey from Canada
that we imported.

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But once you finish it, it's no
longer Canadian whiskey,

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according to the regulation.
Obviously makes sense.

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So it's whiskey from that
there's distillate from 1995 to

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2005 from each of the years and
that we blended in to make this

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decade.
Yeah, that's a that was, that

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was a fun project.
And yeah, it's, it's like 127

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proof.
Yeah, that, that's a good one.

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We got that.
We got that out there.

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I'm just have to remind myself
what else we did.

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We did a full proof bourbon,
which is a which is bottled at

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the proof at the barrel entry
proof.

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So, you know, and since we have
such a wide range of products we

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put in, there was a complicated
thing to get it all down into

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the right, into the right proof
level.

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We had toasted Vantage, which
was one of my favorites.

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We had a 33 year old whiskey.
I think there's one other thing

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that what are we?
Oh yeah, the, the, the, the

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triple rum cask finish product.
So, so we're we're really busy

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and and I mean, right now coming
up, we got coming up, we're

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going to be doing this which
we're going to taste the

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Armagnac Batch 37 is in the
market.

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We have a with a new year
bourbon and we new.

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Year is always such a good
release.

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And I like I'm I'm the wrong
person to ask because I'm like.

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Listen.
Because I love them all, but

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it's really if.
I can, if I can sum up here,

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here's what I'm hearing is that
you guys have so much going on

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that you can just kind of throw
away the phrase, Oh yeah, we had

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a 33 year whiskey.
And then not give any additional

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context to that, like it's just
another one in the line.

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Well, you know, and we're, it's,
it's interesting because we're,

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we're sort of we're
experimenting a little bit with

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it, you know, because we have
our core line of products and

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foundation is doing really well.
And we release a double barrel

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version, which we may have
talked about that.

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I think we did the double
barrel, which is doing well.

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We're doing a little bit of
package tweaking redesign, but

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you know, we're also doing more.
We're we really last year was

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one of those years right, where
we talked about it and said, you

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know, we got to get back.
We, you know, we, let's get back

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to our roots and do the things
that we really like to do, which

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are these, you know, really
interesting, you know, complex

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releases that that are just, you
know, they just are nuanced and

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layered.
And, and so we've been trying to

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balance out the release of those
products is largely dictated by

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the whatever the barrel
ingredients we're using.

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So it could be 500 cases, it
could be 1000 cases, it could be

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100 cases, you know, And so we
have all these concepts, we have

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all these products that we have
lined up that we'll do.

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And, and so depending upon the
yield, we sort of sequence them

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in a way that we try to make it
so that the most people can get

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it.
And in the rare exception like

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we do that, we, we do the, the
20 year old single barrel,

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there's only one barrel, you
know, And so we decided rather

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than doing, you know, 1 release
with the 10 barrels, we're going

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to do 1 per year because now
this year it's going to be 21

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and 22 years old.
So that's the only one that's

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really that limited.
But but yeah, I mean, we got a

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lot, a lot happening.
Barrel for all the people.

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That's what I love, that's what
I love about them Bradding.

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For the masses.
A true democratic company here.

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Well, we have two samples that
we're gonna be sipping through

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as we talked to Joe today.
One of them from their core

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lineup, it's their Batch 37
bourbon.

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Get it in the shot here.
Now, this is a cast strength

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bourbon that's a blend of
straight whiskey, blend of

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straight bourbon whiskeys.
I'm counting 7 different

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bourbons in here, Brad, from
Kentucky, Indiana and Tennessee,

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ranging from 8 years up to 15
years in age.

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Guys, I'm gonna start sipping on
this.

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Brad, why don't we talk a little
bit?

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I, I thought it'd be fun as we
talk about what's new with

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Barrel to talk about what's new
in movies as well.

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And Joe has had experience in
the movie industry and he is a

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lover of movies.
So I know this guy's been going

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to the theater at least a couple
times this year.

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Joe, while we sip on this, walk
us through a little bit of what

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you've been watching this year
and what's really stuck out to

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you.
I, you know, I have sort of a

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collective taste.
I, I like a lot.

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I, I'm not a big Marvel Universe
movie fan, but I, I felt like it

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was a tad lean this year.
But to me, the three things that

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really stuck out were, well, a
Mission Impossible franchise.

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I, I can't get enough of that.
We went, we went back and

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watched the last, I don't know,
a dozen back-to-back before we

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went to the theater.
That was, it was really good.

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That was a great experience.
I just love those movies.

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I, I can't, I can't, I cannot
get enough of watching that

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stunt when he jumps off that
Canyon.

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It is incredible.
It's wild.

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So good.
And that whole train sequence

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was just, I loved it.
So that was really, and it went

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on forever, which I love.
So we had that.

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The other thing I thought that
was excellent this year was

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Ballerina.
I I am so excited about that

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movie.
I love Keanu Reeves's cameo.

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He was perfect.
I think you're the second person

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to bring up Ballerina on the
podcast.

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And it's funny because you know,
it it was, it wasn't a huge

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money maker, but I think the
people that saw it really liked

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it.
And my recommendation to people

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is just listen, there's a,
there's a sequence at the end of

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this film with dueling
flamethrowers.

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And if dueling flamethrowers
sounds cool to you, you need to

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see this movie.
That's the selling point.

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That I was exactly gonna say
that that to me is and that's

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after a 10 minute action scene
sequence in in that town.

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That was amazing.
Then how do you how do you end

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it with a with a flamethrower
battle?

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What?
What other way is there?

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Yeah, that's do I imagine?
That's what I imagine like the

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cooperages do when they're like
toasting barrels at the end of

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the day, they're just like, you
know what?

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Let's just shoot these at each
other for a while.

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Why not?
As if dueling flamethrowers

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isn't the pinnacle of Action
Cinema.

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Like What Are We Doing?
It's the high point.

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There's that one and then the
other.

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The only other one that to me, I
think was for me was noteworthy

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this year, which is it's hard to
believe was was Spinal Tap.

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I, I mean, so so I have a
personal history response app.

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I worked in the movie business
for a couple years out of

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college and and I was involved
in the theatrical release in New

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England of.
Oh nice.

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Yeah.
And so we actually, they

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performed 2 concerts, one in New
York and one in Boston.

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And my wife and I, John, I went
to the one in Boston and it was

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everything you'd expect it would
have been.

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They showed up, performed
through the whole soundtrack of

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the original.
Oh, that's.

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Cool.
They did.

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That's incredible.
It was an 8:00 concert and they

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showed up at one or two in the
morning.

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Something like that.
It was.

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It was.
They were writing character.

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Yeah, in their white limousine.
That was really cool.

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And so it was really, really
great to relive that movie

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because it's so good.
It's it's so well made.

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I love, I love the spot of that.
I'm I'm really psyched for the

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next one.
I I feel that makes me think of

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like if you were a businessman
and you got a call from like

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00:11:35,200 --> 00:11:39,760
Andy Dwyer trying to sell you
paper, like in, in real life, he

223
00:11:39,760 --> 00:11:43,320
is trying to sell you paper.
That would just be absolutely

224
00:11:43,320 --> 00:11:45,360
perfect.
I love that man.

225
00:11:45,560 --> 00:11:47,920
No, yeah, I, I'm super excited
for the new one to come out as

226
00:11:47,920 --> 00:11:49,280
well.
I love that we're, we're

227
00:11:49,280 --> 00:11:53,040
revisiting not just like legacy
sequels of comedy, as you know,

228
00:11:53,040 --> 00:11:56,480
we got Happy Gilmore and now we
have a new Naked Gun, but that

229
00:11:56,480 --> 00:11:59,960
it seems like we're returning to
just out and out silliness in

230
00:11:59,960 --> 00:12:02,440
comedies, which we haven't
really had in a while.

231
00:12:02,640 --> 00:12:05,000
I went and saw Naked Gun just
the other night, Brad, and it

232
00:12:05,000 --> 00:12:08,560
was just the stupidest.
It, it reminded me of like

233
00:12:08,800 --> 00:12:12,360
something we haven't had since
maybe Zoolander, where there's a

234
00:12:12,360 --> 00:12:15,760
million jokes in a row and half
of them are just dumb funny.

235
00:12:16,560 --> 00:12:19,000
And I I've really missed those
movies, I'm not gonna lie.

236
00:12:19,360 --> 00:12:21,760
I, you know, that is how I
didn't, we didn't get to it

237
00:12:21,760 --> 00:12:22,960
'cause I told you we had, we had
COVID.

238
00:12:22,960 --> 00:12:26,360
I, we didn't get to it this yet.
It is on my list happily once

239
00:12:26,360 --> 00:12:29,120
you're right, you know, you
know, and also like if you go

240
00:12:29,120 --> 00:12:32,040
back and look at some of those
movies like Happy Gilmore, you

241
00:12:32,040 --> 00:12:36,760
know, Cheech, any any Cheech and
Chong movie, you know, you look

242
00:12:36,760 --> 00:12:40,440
at that and it's like, wow,
this, it just it's just you go

243
00:12:40,440 --> 00:12:42,440
and just laugh.
It's just funny.

244
00:12:43,080 --> 00:12:45,840
Yep, 100% man.
Whisk whiskey.

245
00:12:46,760 --> 00:12:50,000
Yeah, yeah, Barrel 37 Brad, you
and I have been sipping on it.

246
00:12:50,000 --> 00:12:53,600
Let's give some brief notes here
because we will put full reviews

247
00:12:53,600 --> 00:12:54,840
on our website.
You guys can go to

248
00:12:54,840 --> 00:12:58,160
filmwhiskey.com and hear what we
think of both of these releases.

249
00:12:58,160 --> 00:13:02,080
But Barrel 37, Brad, Good, Very
good.

250
00:13:02,560 --> 00:13:05,600
Honestly, I can't comment
because I'm drinking the barrel

251
00:13:05,600 --> 00:13:10,560
arm and yak because that is
freaking delicious and it's what

252
00:13:10,560 --> 00:13:13,160
I poured.
So well, let's do this, then

253
00:13:13,640 --> 00:13:17,320
I'll give some notes on 37.
You'll give some notes on the to

254
00:13:17,320 --> 00:13:19,920
be named Whiskey at the end of
the podcast here.

255
00:13:20,520 --> 00:13:23,720
Joe, right before we pressed
record, you told me that this

256
00:13:23,720 --> 00:13:27,920
batch 37 bourbon you've
nicknamed Nostalgic Halloween.

257
00:13:27,960 --> 00:13:29,960
So I'd like to hear a little bit
more about that.

258
00:13:31,560 --> 00:13:34,720
Yeah, it was there's when we're
doing the notes, one of the

259
00:13:34,720 --> 00:13:37,600
things that came out was we we
referenced Halloween candies.

260
00:13:37,920 --> 00:13:40,320
And I was thinking as as I was
tasting, it just sort of

261
00:13:40,320 --> 00:13:41,480
triggered a whole bunch of
things.

262
00:13:41,480 --> 00:13:44,240
I'm like, you know, it really is
nostalgic.

263
00:13:44,400 --> 00:13:47,120
I get candy corn, like I get
candy corn.

264
00:13:47,520 --> 00:13:54,080
I get, you know, apples, a
cherry, you know, I, it just, I

265
00:13:54,080 --> 00:13:56,160
said that to somebody recently
and they're like, oh, do you

266
00:13:56,160 --> 00:13:59,160
mean nostalgic Halloween?
Like the smell inside of a

267
00:13:59,400 --> 00:14:02,040
plastic mask?
I'm like, no, I did not mean

268
00:14:02,040 --> 00:14:06,760
that candy corn.
That's a very specific memory.

269
00:14:07,280 --> 00:14:09,840
Then she went on, I mean, this
was this was this is where.

270
00:14:10,920 --> 00:14:13,560
And she went on to like really
dig into that.

271
00:14:13,560 --> 00:14:16,760
I'm like, wow, you have you must
have spent a lot of time with

272
00:14:16,760 --> 00:14:20,520
that mask on because but that
wasn't where I was going.

273
00:14:20,520 --> 00:14:23,560
To me, it was, it's more of it,
it's that just that everything

274
00:14:23,800 --> 00:14:27,400
from when you're a kid and you
know the the intense amount of

275
00:14:27,960 --> 00:14:32,280
of different sugar and the
things that you want to

276
00:14:32,760 --> 00:14:37,000
everything about Halloween, you
know, you cram me as much in as

277
00:14:37,000 --> 00:14:38,880
you can before you get home.
You know that kind of stuff.

278
00:14:39,400 --> 00:14:41,920
I I don't know if this is on
there since I'm drinking

279
00:14:41,920 --> 00:14:45,760
something else, but my my
favorite thing at Halloween is

280
00:14:45,760 --> 00:14:49,360
to have the the glass dish on
the table with candy corn and

281
00:14:49,360 --> 00:14:51,440
peanuts.
I don't know if you guys have

282
00:14:51,440 --> 00:14:54,640
ever done that.
It is an excellent move.

283
00:14:55,320 --> 00:14:58,600
I've never had that.
Cause like candy corn, as you

284
00:14:58,600 --> 00:15:02,000
get older, the sweetness is like
you can have like 3 individual

285
00:15:02,000 --> 00:15:03,680
kernels and you're like, I'm
done.

286
00:15:04,280 --> 00:15:08,280
You throw a handful of just, you
know, salted peanuts in there

287
00:15:08,480 --> 00:15:12,480
with the candy corn.
It is a pro move, I'm not going

288
00:15:12,480 --> 00:15:14,200
to lie.
Brad introduced me to that and

289
00:15:14,200 --> 00:15:16,080
it it really does.
It cuts the sweetness a little

290
00:15:16,080 --> 00:15:18,880
bit 'cause you get the fattiness
of of a nut, right?

291
00:15:19,040 --> 00:15:21,560
Well, salt.
I got to say, man, this is

292
00:15:21,560 --> 00:15:24,720
everything you just said.
Like nostalgic Halloween is the

293
00:15:24,720 --> 00:15:27,600
perfect description for this.
Candy corn's definitely present.

294
00:15:27,600 --> 00:15:29,960
I get a ton of like Luxardo
cherry on this.

295
00:15:30,400 --> 00:15:32,600
And then towards the back of the
pallet, you're right, you do get

296
00:15:32,600 --> 00:15:35,640
some like red apple peel.
It reminds me of like bobbing

297
00:15:35,640 --> 00:15:38,320
for apples at Halloween.
I think it's just this is a

298
00:15:38,320 --> 00:15:42,880
perfect, perfect description of
a bourbon as we get into the

299
00:15:42,880 --> 00:15:46,360
autumn season here.
And there's also like, there's a

300
00:15:46,360 --> 00:15:50,480
little like licorice it, it,
it's, it's a it's elusive, but

301
00:15:50,480 --> 00:15:51,960
it's a it's in there a little
bit.

302
00:15:52,760 --> 00:15:56,200
So anyway, it's there and it's a
just sort of a note on the

303
00:15:56,200 --> 00:15:59,560
whiskeys too.
I mean, when you reference, you

304
00:15:59,560 --> 00:16:02,320
know, the, the different
whiskeys and what we, what you

305
00:16:02,320 --> 00:16:09,080
have in when we when we list
that out, those are the ages

306
00:16:09,080 --> 00:16:11,320
from the states that that are
participating.

307
00:16:11,600 --> 00:16:16,560
But within that there may be on
the 11 year old, there might be

308
00:16:16,920 --> 00:16:19,440
4 different with four different
bourbons that we put in there.

309
00:16:20,000 --> 00:16:27,000
So these they are our blends are
increasingly becoming more

310
00:16:27,000 --> 00:16:30,960
complex and part of it's a
function of, of us.

311
00:16:31,280 --> 00:16:33,160
We have a pretty large barrel
inventory.

312
00:16:33,760 --> 00:16:36,360
And so we and we spend a lot of
time with that.

313
00:16:36,360 --> 00:16:40,240
We're constantly tasting things.
So we, we, because we, we have a

314
00:16:40,240 --> 00:16:45,080
Rick house in Louisville and we
keep not all of our barrels, but

315
00:16:45,320 --> 00:16:46,920
a big chunk of our barrels
there.

316
00:16:46,920 --> 00:16:49,800
So we have access to them and
anything we need to replace we

317
00:16:49,800 --> 00:16:54,320
bring in as we need it.
And so and so they're really, we

318
00:16:54,320 --> 00:16:58,560
look at that as ingredients.
And so we have all of those

319
00:16:58,560 --> 00:17:01,280
barrels.
So we have barrels from that

320
00:17:01,280 --> 00:17:03,760
lot.
And then we also do things like

321
00:17:03,760 --> 00:17:09,040
we'll take a couple of different
groups of barrels.

322
00:17:09,040 --> 00:17:11,680
It could be the same the, the
celery, it could be the same

323
00:17:11,680 --> 00:17:12,920
management or it could be a
different one.

324
00:17:13,160 --> 00:17:15,720
And we make micro blends.
And so we kind of put those

325
00:17:15,720 --> 00:17:19,160
aside and because we've figured
out that there's a, there's a

326
00:17:19,160 --> 00:17:24,560
particular note that comes out
really strong strongly in one of

327
00:17:24,560 --> 00:17:25,359
those.
And so we keep that.

328
00:17:25,359 --> 00:17:28,880
So now we have, we have, we have
I think there's something like

329
00:17:29,160 --> 00:17:32,760
is like 50 steel containers that
we have that that have from

330
00:17:32,920 --> 00:17:38,080
that's from 250 down to I think
we have some smaller ones like

331
00:17:38,080 --> 00:17:42,720
75 or 100 gallon ones that we
just there it's that's really

332
00:17:42,720 --> 00:17:44,320
our spice cabinet.
So as we're doing the final

333
00:17:44,320 --> 00:17:47,320
tweaking, we just grab a little
of that, a little of that, put

334
00:17:47,320 --> 00:17:48,480
it in there.
I I.

335
00:17:48,480 --> 00:17:52,520
Love that you use the term spice
cabinet like my spice cabinet

336
00:17:52,520 --> 00:17:55,760
has like, you know, a dollar
spices from the store.

337
00:17:56,040 --> 00:17:59,000
Yours has millions of barrels of
whiskey and that.

338
00:18:01,600 --> 00:18:03,800
It sounds.
To sprinkle over the rest of it,

339
00:18:03,800 --> 00:18:04,840
you know.
And then, yeah.

340
00:18:04,840 --> 00:18:07,240
And so, and we have so many
experiments that we've been

341
00:18:07,240 --> 00:18:10,800
doing with, with different kinds
of barrels, toasted barrels, so

342
00:18:10,800 --> 00:18:14,120
that that it, it just becomes a
really, you know, it, it's just

343
00:18:14,120 --> 00:18:16,560
a it's play time.
That's the best part.

344
00:18:16,600 --> 00:18:19,600
But, you know, I mean, like if
that could be everything that

345
00:18:19,600 --> 00:18:23,840
you only do, that'd be great.
But the real world is that's you

346
00:18:23,840 --> 00:18:25,120
got other stuff you got to do.
Yeah.

347
00:18:26,120 --> 00:18:29,440
Yeah, Well, you know, I wasn't
going to put you on the hot seat

348
00:18:29,440 --> 00:18:31,720
here today, but I think, you
know, now that the whiskey's

349
00:18:31,720 --> 00:18:33,360
hitting a little bit, I might do
that a bit.

350
00:18:33,600 --> 00:18:34,920
You know, Brad and I have been
talking a lot.

351
00:18:34,920 --> 00:18:37,360
We we've been doing episodes
every week of just kind of news

352
00:18:37,360 --> 00:18:40,200
updates in the world of whiskey.
And, you know, the bourbon

353
00:18:40,200 --> 00:18:42,480
industry is going through an
interesting time right now, to

354
00:18:42,480 --> 00:18:45,360
say the least.
And we haven't really talked a

355
00:18:45,360 --> 00:18:49,760
lot on the podcast about brands
in your category, which are non

356
00:18:49,760 --> 00:18:52,520
distilling producers.
And so I think first of all, it

357
00:18:52,520 --> 00:18:54,640
might be nice to just kind of
give our listeners a bit of an

358
00:18:54,640 --> 00:18:57,840
overview of what a non
distilling producer is and does,

359
00:18:58,240 --> 00:19:01,480
but kind of what the outlook for
NDPS are over the next few

360
00:19:01,480 --> 00:19:03,280
years.
Because I feel like there are

361
00:19:04,040 --> 00:19:07,720
situations and challenges that
are hitting one part of the

362
00:19:07,720 --> 00:19:10,920
industry, which are the
distillers and their inventory,

363
00:19:11,080 --> 00:19:14,200
which may not necessarily affect
NDPS going forward.

364
00:19:14,200 --> 00:19:17,080
So as you kind of look to the
future, what do you see

365
00:19:17,080 --> 00:19:21,560
happening in your category?
Yeah, it's, it's a really good

366
00:19:21,560 --> 00:19:25,000
question.
I'll try to keep, I could talk

367
00:19:25,000 --> 00:19:27,520
about this for hours.
So I'll try to, I'll try to, I

368
00:19:27,520 --> 00:19:30,560
mean, again, as I mentioned, you
know, we have blending whiskey

369
00:19:30,560 --> 00:19:32,560
and then there's the business of
this business.

370
00:19:32,560 --> 00:19:35,200
And so I spend a lot of my time
in the world of the business of

371
00:19:35,200 --> 00:19:37,680
this business.
So first, you know, it's a good,

372
00:19:37,800 --> 00:19:42,640
it's funny, you know, generally
speaking, people who in the West

373
00:19:42,640 --> 00:19:44,400
world know what an NDP is at
this point.

374
00:19:44,800 --> 00:19:47,920
And when we started, they
didn't, we probably mentioned

375
00:19:47,920 --> 00:19:49,840
this at one point.
If I'm repeating, just tell me

376
00:19:50,680 --> 00:19:54,240
we, we were, Trevor and I were,
when we'd have to explain what

377
00:19:54,240 --> 00:19:57,080
it is that we do.
You know, we say we're not a

378
00:19:57,080 --> 00:20:00,240
producer.
So let me, let's let me hold

379
00:20:00,240 --> 00:20:03,200
that for one second.
So when I first started the,

380
00:20:03,200 --> 00:20:08,320
the, the company, my wife John,
I went and visited his salary

381
00:20:08,320 --> 00:20:12,520
and I was looking to do I, I was
trying to sort out what I wanted

382
00:20:12,520 --> 00:20:14,000
to do.
And I was like, you know, why

383
00:20:14,000 --> 00:20:16,040
don't we build the store?
Why don't we do that?

384
00:20:16,720 --> 00:20:19,120
And it, and she was like, we
talked about it and it was OK.

385
00:20:19,120 --> 00:20:22,280
And then it took me one week to
figure out that I did not want

386
00:20:22,280 --> 00:20:25,480
to build the story.
It was absolutely not what I

387
00:20:25,480 --> 00:20:27,400
wanted to do.
Was it the capital investment

388
00:20:27,400 --> 00:20:31,280
was ridiculous that, you know, I
had the time, I did no trip.

389
00:20:32,760 --> 00:20:35,280
We had the expertise afterwards.
But now at that point, to me, it

390
00:20:35,280 --> 00:20:37,360
was a little bit and I didn't
want to build the factory.

391
00:20:37,400 --> 00:20:40,800
I mean, and I'm not, and I don't
mean that any disparaging way,

392
00:20:40,800 --> 00:20:44,720
but producing bourbon and people
who produce bourbon well are

393
00:20:44,720 --> 00:20:48,440
actually making a factory.
I, I was using an example with

394
00:20:48,440 --> 00:20:52,360
somebody of like, if you've ever
read the case study of Tropicana

395
00:20:52,360 --> 00:20:57,400
orange juice, it is an amazing
science what they have to do to

396
00:20:57,400 --> 00:21:00,920
make that carton of orange juice
taste the same because oranges

397
00:21:00,920 --> 00:21:02,720
have as much variation as
bourbon barrels.

398
00:21:04,280 --> 00:21:06,200
How interesting.
We didn't want to do that and

399
00:21:06,200 --> 00:21:08,520
wanted to focus on the brand.
So so yeah.

400
00:21:08,520 --> 00:21:10,520
And then like, you know, it was
the cast strength limited

401
00:21:10,520 --> 00:21:15,040
release, the unique, unique,
unique limited releases was the

402
00:21:15,040 --> 00:21:17,000
Corey wanted to do.
So we'll Fast forward that and

403
00:21:17,000 --> 00:21:20,920
come back to the NDP.
So we decided to be an NDP and.

404
00:21:21,400 --> 00:21:25,000
And it was funny because I never
really, I never really thought

405
00:21:25,000 --> 00:21:26,960
that it was going to be.
There'd be so many questions

406
00:21:26,960 --> 00:21:30,600
about it because people one
point said to us, is that even

407
00:21:30,600 --> 00:21:32,080
legal?
You buy whiskey and put it in

408
00:21:32,080 --> 00:21:32,920
their brand.
And.

409
00:21:33,000 --> 00:21:36,320
And I was like, did you realize
that there's like 4 distilleries

410
00:21:36,320 --> 00:21:44,680
in the world?
90 more now there's 2000, yes.

411
00:21:44,840 --> 00:21:47,160
Is the United States 2100,
something like that yeah.

412
00:21:47,520 --> 00:21:49,600
But it was it was different.
It was a different world.

413
00:21:49,600 --> 00:21:50,640
So.
So yeah.

414
00:21:50,640 --> 00:21:53,360
And so I figured the place that
we could add value and what I

415
00:21:53,360 --> 00:21:58,040
was most interested in was in in
what we put in the bottle of

416
00:21:58,040 --> 00:21:59,720
creating something that was
really amazing.

417
00:21:59,760 --> 00:22:02,800
And and so that's really where
we spent all of our energy

418
00:22:04,080 --> 00:22:07,480
building, building that out.
So that that's the NDP world.

419
00:22:08,480 --> 00:22:15,440
You know, we're me.
I try to be looking forward all

420
00:22:15,440 --> 00:22:17,400
the time.
That's that's why when you ask

421
00:22:17,400 --> 00:22:20,680
me what we produce this year,
I'm kind of like, I don't

422
00:22:20,680 --> 00:22:22,120
remember.
I got to go back and look right,

423
00:22:22,400 --> 00:22:24,920
I'm living, I'm living in next
year already.

424
00:22:26,720 --> 00:22:34,640
So and so part of that was there
was clearly in 23 things

425
00:22:34,640 --> 00:22:37,160
changing.
And so we got out in front of a

426
00:22:37,160 --> 00:22:41,160
lot of this stuff, you know,
made some hard decisions, you

427
00:22:41,160 --> 00:22:43,000
know, but they're the right
decisions for a business.

428
00:22:43,400 --> 00:22:46,480
And you know, we and we and we
are, we're living with that.

429
00:22:47,160 --> 00:22:51,000
I think what you're seeing is,
you know, you're right to

430
00:22:51,000 --> 00:22:53,960
separate the world into those
which produce bourbon,

431
00:22:54,400 --> 00:22:57,080
especially on the contract
world, which is a different

432
00:22:57,080 --> 00:22:59,320
business than we're in.
And they're, they have their own

433
00:22:59,400 --> 00:23:02,440
challenges and you know, and,
and you know, there's been some

434
00:23:02,440 --> 00:23:05,240
consolidation, but I think that,
you know, they continue to make

435
00:23:05,240 --> 00:23:08,760
it.
I, it's I just the, the amount

436
00:23:08,760 --> 00:23:12,240
of whiskey that's being produced
every year is staggering.

437
00:23:12,280 --> 00:23:15,160
But they, you know, they and
presumably they all have homes

438
00:23:15,160 --> 00:23:16,480
for it.
So otherwise they wouldn't

439
00:23:16,480 --> 00:23:19,840
produce it.
That's one beside, but the other

440
00:23:19,840 --> 00:23:23,640
side of it for us is the
business of, of the, of the

441
00:23:23,640 --> 00:23:27,840
brand.
And so our focus has been to,

442
00:23:27,960 --> 00:23:33,360
you know, to be as consistent
with an inconsistent product,

443
00:23:33,360 --> 00:23:36,200
meaning, you know, the quality
being as consistent and, and

444
00:23:36,320 --> 00:23:38,920
always delighting.
I don't like that word usually,

445
00:23:38,960 --> 00:23:41,160
but you know, delighting people
with something really different

446
00:23:41,160 --> 00:23:42,960
and new.
So you may like one of ours more

447
00:23:42,960 --> 00:23:45,640
than another, but it's not
getting in that bottle unless it

448
00:23:45,640 --> 00:23:48,120
tastes good.
So that's, we've built on that

449
00:23:48,120 --> 00:23:50,680
reputation and, and you know,
we're, we're, we're doing OK.

450
00:23:50,680 --> 00:23:52,960
But you know, it's a, it's a
down market.

451
00:23:53,680 --> 00:23:59,760
If you look at pre COVID and
now, you know, the, the, the

452
00:23:59,760 --> 00:24:04,960
curve goes like this.
So, you know, and it's slightly

453
00:24:04,960 --> 00:24:06,760
flat.
It depends on who you listen to

454
00:24:06,760 --> 00:24:09,640
and what segment, you know, is
it flat or down 5 to 8%?

455
00:24:09,640 --> 00:24:12,760
It's, it's, it's depend on the
segment you're, you're playing.

456
00:24:12,760 --> 00:24:16,840
It is down a little bit overall,
overall adult beverage

457
00:24:16,840 --> 00:24:19,880
consumption is up.
There's been share traded with

458
00:24:19,880 --> 00:24:23,200
RTDS, wines really down, beers
struggling a little bit, craft

459
00:24:23,200 --> 00:24:24,960
especially.
I don't know, it's, it's so

460
00:24:24,960 --> 00:24:28,880
there's, there's a lot of a lot
of noise in the in the, in the

461
00:24:28,880 --> 00:24:34,680
market and yeah, we're, we're
doing what the thing that I

462
00:24:34,680 --> 00:24:39,000
think that we can do is to
maintain our share and our

463
00:24:39,000 --> 00:24:42,160
growth.
You know, it isn't the growth,

464
00:24:42,160 --> 00:24:46,160
it isn't COVID growth, you know,
it's but yeah, but we're holding

465
00:24:46,160 --> 00:24:49,000
our own and we're kind of we're
actually really the only like

466
00:24:49,040 --> 00:24:52,600
independent in the Nielsen
ratings in the top 10 whiskeys,

467
00:24:52,600 --> 00:24:54,080
especially in the high end
segments.

468
00:24:54,080 --> 00:24:57,600
So, you know, and it's it's
tough.

469
00:24:57,640 --> 00:25:00,640
I mean, it's, it is a tough
market that distributors are

470
00:25:00,640 --> 00:25:03,280
consolidating distributed.
I mean, you know, RGC in

471
00:25:03,280 --> 00:25:07,160
California was it's a mess.
You know, I think that this

472
00:25:07,160 --> 00:25:16,080
brand scrambling, you know, we
have we work with about 17 give

473
00:25:16,080 --> 00:25:19,440
or take distributors across
country and and that's been hard

474
00:25:19,440 --> 00:25:21,160
fought.
We've built that relate those

475
00:25:21,160 --> 00:25:23,560
relationship over the years.
And you know, we're happy with

476
00:25:23,600 --> 00:25:25,320
with whom with whom we're
working.

477
00:25:25,320 --> 00:25:29,240
And you know, and so we you
know, we focus on our business.

478
00:25:30,240 --> 00:25:34,160
It's, it's, it's I, it's, it's
tough.

479
00:25:34,320 --> 00:25:37,320
I mean, it's right out there.
I mean, we're, we have, we have

480
00:25:37,320 --> 00:25:39,680
a lot of challenges, you know,
but we're, we're trying to

481
00:25:39,680 --> 00:25:43,120
address them as they come up.
Well, in the midst of all those

482
00:25:43,120 --> 00:25:47,800
challenges, you guys keep
releasing extraordinary whiskey.

483
00:25:47,800 --> 00:25:50,360
Like I I've been drinking this
arm and yak and I'm just like,

484
00:25:50,640 --> 00:25:54,560
is this the best thing I've
drank in the eight, 8 1/2 months

485
00:25:54,560 --> 00:25:57,200
of this year?
Like it, it is up there.

486
00:25:57,720 --> 00:26:01,240
I so Brad, let me first of all,
Joe, thank you for for giving

487
00:26:01,240 --> 00:26:03,120
such a thorough and thoughtful
answer there.

488
00:26:03,120 --> 00:26:05,720
You know, and, and there have
been challenges and I think that

489
00:26:05,720 --> 00:26:08,480
it's been interesting.
No, it's been interesting doing

490
00:26:08,480 --> 00:26:12,600
this podcast because you know,
when we started the show, the

491
00:26:12,600 --> 00:26:17,840
box office for movies and the,
you know, returns on bourbon

492
00:26:17,840 --> 00:26:20,520
were at an all time high.
And now I've seen both

493
00:26:20,520 --> 00:26:23,520
industries kind of enter a bit
of a dip here and and tough

494
00:26:23,520 --> 00:26:25,560
decisions get made and
challenges facing the

495
00:26:25,560 --> 00:26:27,480
industries.
And so it's been interesting for

496
00:26:27,480 --> 00:26:30,520
Brad and I to kind of report on
those as they come up because

497
00:26:30,520 --> 00:26:33,680
just the, the tambour of things
has changed a little bit.

498
00:26:34,200 --> 00:26:37,640
And I think, you know, we find
kind of comfort and solace in

499
00:26:37,640 --> 00:26:41,320
the fact that the the product
that's still coming out in both

500
00:26:41,320 --> 00:26:42,880
industries is really, really
great.

501
00:26:42,880 --> 00:26:45,360
And Beryl, I think is a
fantastic example of that.

502
00:26:45,680 --> 00:26:47,760
I cracked this Armagnac the
other day.

503
00:26:48,080 --> 00:26:50,920
And Joe, I'll, I'll let you go
ahead and intro it a little bit,

504
00:26:50,920 --> 00:26:55,880
but I this is a very strong
contender for my favorite

505
00:26:55,880 --> 00:26:59,040
whiskey of 2025.
This is unbelievably good, man.

506
00:26:59,640 --> 00:27:01,400
Yeah, I'm really, I'm really
glad you like it.

507
00:27:01,640 --> 00:27:09,000
So this was so so the the
Armagnac Cast 1 is this is the

508
00:27:09,360 --> 00:27:11,200
fourth or fifth in release We've
done.

509
00:27:11,200 --> 00:27:15,480
We did a we started out with a
probably a very obscure one on

510
00:27:15,480 --> 00:27:19,520
the Tale of Two Islands, which
was our rum that was in the was

511
00:27:19,760 --> 00:27:25,000
the bourbon that was finished in
Jamaican and Isla casks.

512
00:27:25,200 --> 00:27:29,400
That was the, so we, we had a,
we, we did a rum drinking rum.

513
00:27:29,560 --> 00:27:32,720
Then we then we took the, some
of the remaining.

514
00:27:34,080 --> 00:27:36,320
Then we finished some bourbon in
those casts.

515
00:27:36,320 --> 00:27:38,440
That was a little bit obscure.
So the first one cast release

516
00:27:38,440 --> 00:27:43,880
was a bourbon finish in two
different casts, a rum cast and

517
00:27:43,880 --> 00:27:46,200
an Isle cast.
So that was that was the first

518
00:27:46,200 --> 00:27:48,480
one.
Then we did a, a Mizanara.

519
00:27:48,480 --> 00:27:54,360
We did a Mizanara.
We did the ice wine and we have

520
00:27:54,360 --> 00:27:56,280
a PX Sherry right now that's in
the market.

521
00:27:56,520 --> 00:27:59,440
So this was supposed to be
released in the winter.

522
00:27:59,440 --> 00:28:03,480
But we, you know, we, we take as
mentioned, we taste, we're,

523
00:28:03,480 --> 00:28:06,040
we're constantly sampling our
barrels to see where they are

524
00:28:06,360 --> 00:28:08,680
and it wasn't ready.
So we just, we left it.

525
00:28:09,560 --> 00:28:12,640
We left it too and decided we
just do as a fall release.

526
00:28:12,640 --> 00:28:15,920
It's a relatively small 1.
I don't think there's more than

527
00:28:16,720 --> 00:28:19,840
there might be 1012 hundred
cases of this something like

528
00:28:19,840 --> 00:28:22,880
that.
So but it but it's it's out.

529
00:28:22,880 --> 00:28:26,480
It's going to be out there.
It's blended where it'll be in

530
00:28:26,480 --> 00:28:29,440
the market.
Probably you'll start seeing on

531
00:28:29,440 --> 00:28:32,160
the shelves in early September,
early mid-september.

532
00:28:32,840 --> 00:28:35,120
But yeah, I mean, that's that's
the side of it.

533
00:28:35,120 --> 00:28:41,840
This is this is OK.
They're all I'm the wrong person

534
00:28:41,840 --> 00:28:43,280
to ask.
I think they're all amazing, you

535
00:28:43,280 --> 00:28:48,160
know, I mean.
No, this one is like, it reminds

536
00:28:48,160 --> 00:28:51,760
me a little bit Bob of that
Bushmills 30 year we had.

537
00:28:52,400 --> 00:28:59,120
Like there's like this fruity
stone fruit prune bomb, but it

538
00:28:59,120 --> 00:29:03,280
has like some cinnamon and
spiciness going on with it.

539
00:29:03,720 --> 00:29:07,520
And like it has some classic
brown sugary stuff that I'm just

540
00:29:07,520 --> 00:29:12,200
like, how do I not love every
single drop of this?

541
00:29:12,200 --> 00:29:15,760
It's so stinking good.
But at the same time, though,

542
00:29:15,800 --> 00:29:20,560
the, the, it, it's got, there's
a dryness of it that is that it

543
00:29:20,560 --> 00:29:26,000
that So that that's the thing
here is it's sort of like I, I

544
00:29:26,000 --> 00:29:28,560
think of like when you think of
when you have a really good

545
00:29:28,560 --> 00:29:31,640
cherry wheat beer, right?
Like a real one.

546
00:29:33,120 --> 00:29:38,040
The key is it not to be sweet.
So it's, it's unsweetened cherry

547
00:29:38,040 --> 00:29:41,200
concentrate generally, or some
version of that that's used.

548
00:29:41,640 --> 00:29:44,480
And when you, when you taste
that, it's like you get the full

549
00:29:44,480 --> 00:29:47,720
blast of that, of the cherry,
the black cherry, rich cherry.

550
00:29:48,080 --> 00:29:51,280
But it's it, it has to be not
sweet because otherwise it, it

551
00:29:51,280 --> 00:29:52,920
doesn't work.
That's one of the things I

552
00:29:52,920 --> 00:29:54,840
really get here.
Like, you get all of those

553
00:29:54,840 --> 00:29:58,040
incredible sweet notes, but it's
not sweet.

554
00:29:59,600 --> 00:30:02,240
Yeah, it's the other.
Way Agricole it's the way

555
00:30:02,240 --> 00:30:06,040
Agricole sort of operates in the
rum world where where for me I

556
00:30:06,040 --> 00:30:11,920
love Agricole is is a little on
it it doesn't have a huge

557
00:30:11,920 --> 00:30:14,280
popularity it's not the kind of
it's not the rum it's not the

558
00:30:14,280 --> 00:30:17,600
rum profile that American
drinkers like I think it's

559
00:30:17,920 --> 00:30:21,120
popular you know because it it's
sort of like where tequila's

560
00:30:21,120 --> 00:30:23,200
minds it's different like like
what people like well is

561
00:30:23,200 --> 00:30:26,840
different from you know what
tequila quart tequila is yeah,

562
00:30:27,080 --> 00:30:29,680
I'm going to get we're going to
jump all of those but.

563
00:30:29,880 --> 00:30:32,080
Yeah, no, honestly, it reminds
me a little bit.

564
00:30:32,080 --> 00:30:35,560
I was in Ukraine back in 2010, I
want to say.

565
00:30:35,920 --> 00:30:40,600
And they had like a cherry juice
there that was like, it was

566
00:30:40,600 --> 00:30:44,080
somehow tart but not tart and
sweet but not sweet.

567
00:30:44,320 --> 00:30:47,000
Like it was one of the best
things I've ever drank in my

568
00:30:47,000 --> 00:30:49,600
life.
And this does remind me of that,

569
00:30:49,600 --> 00:30:53,640
where it has everything you want
from both worlds, without really

570
00:30:53,640 --> 00:30:56,560
any of the negatives that you
might associate with it.

571
00:30:57,240 --> 00:31:00,480
There's no cloying flavors.
So like when you when you think

572
00:31:00,480 --> 00:31:02,160
about yeah.
So when you think about sort of

573
00:31:02,160 --> 00:31:06,560
the like this little Papa nickel
ginger caraway into those those

574
00:31:06,560 --> 00:31:10,800
spices are all in here.
You think about the, you know,

575
00:31:10,840 --> 00:31:14,720
just the the way to me, the
finish on this thing just it

576
00:31:14,720 --> 00:31:17,080
just goes and goes and goes and
goes and goes goes.

577
00:31:17,080 --> 00:31:17,920
So this.
Is.

578
00:31:18,720 --> 00:31:20,240
Yeah.
No, I think I think this is the

579
00:31:20,240 --> 00:31:21,920
perfect time of year to release
it too.

580
00:31:21,920 --> 00:31:26,120
Like you know you released 37
about a month ago and I think

581
00:31:26,120 --> 00:31:28,880
that leads into the fall season
really, really well.

582
00:31:29,040 --> 00:31:31,960
I think releasing this Armagnac
finish here at the beginning of

583
00:31:31,960 --> 00:31:35,720
September, that leads into the
late fall, early winter season.

584
00:31:35,720 --> 00:31:38,560
Really, really well, Brad, I
think that that month between

585
00:31:38,560 --> 00:31:42,440
like Thanksgiving and Christmas
where you're like hearing songs

586
00:31:42,440 --> 00:31:45,480
about figgy pudding and you're
just eating different kinds of

587
00:31:45,480 --> 00:31:48,280
desserts.
This goes so perfectly with

588
00:31:48,280 --> 00:31:50,840
those kind of like early
Christmas vibes.

589
00:31:50,840 --> 00:31:53,480
I, I'm going to be drinking this
all through the fall season,

590
00:31:53,480 --> 00:31:54,880
man.
It's really, really great stuff,

591
00:31:54,880 --> 00:31:56,280
Joe.
OK, until the new year comes

592
00:31:56,320 --> 00:32:01,120
out, then you drink that.
Exactly, Joe, before we let you

593
00:32:01,120 --> 00:32:03,320
go today, you did mention one
thing that I want to make sure

594
00:32:03,320 --> 00:32:06,560
we get to and and talk about an
industry that's struggling, but

595
00:32:06,560 --> 00:32:09,640
an industry that we all really,
really love and that is the

596
00:32:09,640 --> 00:32:12,520
drive in movie.
Now we are in the end of the

597
00:32:12,520 --> 00:32:15,840
summer season, drive ins will be
shutting down at some point.

598
00:32:15,840 --> 00:32:18,280
They'll probably go into October
ish around here.

599
00:32:18,280 --> 00:32:22,080
Brad, Joe, what is it about the
drive in that appeals to you?

600
00:32:22,520 --> 00:32:24,400
It does have a sense of
nostalgia.

601
00:32:25,000 --> 00:32:28,040
I I freaking love, you know, for
me being just a cheap bastard, I

602
00:32:28,040 --> 00:32:30,280
love getting 2 movies for the
price of one.

603
00:32:30,280 --> 00:32:32,720
That's the best part for me.
I.

604
00:32:32,920 --> 00:32:38,360
You know, I think it's for me,
it's a it's, it's from, it was

605
00:32:38,840 --> 00:32:41,080
big when I was a kid.
There were a lot of drive in

606
00:32:41,160 --> 00:32:43,480
theaters.
It's, you know, it's also part

607
00:32:43,480 --> 00:32:46,120
of a misspent youth doing the
drive ins because you could do

608
00:32:46,120 --> 00:32:48,400
that.
You know, you could you, you

609
00:32:48,400 --> 00:32:50,120
fill up the car, you go and have
fun.

610
00:32:50,480 --> 00:32:54,080
I, I, I love the experience.
I mean, you're outside, it's the

611
00:32:54,080 --> 00:32:59,200
summertime or the fall and or
the spring and you know, it's

612
00:32:59,200 --> 00:33:00,720
beautiful.
You can sit outside, you can be

613
00:33:00,720 --> 00:33:02,880
in the car.
It's to be the best of

614
00:33:02,880 --> 00:33:05,320
everything.
And you know that the into what

615
00:33:05,320 --> 00:33:08,160
the concession stand movie.
I mean, the concession stand

616
00:33:08,160 --> 00:33:10,800
video, like, isn't that like the
best thing in the world?

617
00:33:10,800 --> 00:33:13,960
I I OK I hate to admit it but
I've actually watched them on

618
00:33:13,960 --> 00:33:17,720
YouTube.
You've searched them out.

619
00:33:20,040 --> 00:33:22,240
You know, the dancing hot dog
and the, you know, it's just,

620
00:33:23,680 --> 00:33:26,800
it's so good.
But yeah, it's just, it's a, and

621
00:33:26,800 --> 00:33:31,960
also like there's a having been
to dozens of I don't know how

622
00:33:31,960 --> 00:33:34,240
many.
There's sort of a criteria.

623
00:33:34,280 --> 00:33:37,560
I mean, for me, like I was
thinking about this last night.

624
00:33:37,560 --> 00:33:39,000
I was thinking about drive
insurance, right?

625
00:33:39,000 --> 00:33:40,440
I was thinking, I was really
thinking about this.

626
00:33:40,640 --> 00:33:43,160
I was thinking like, like,
what's a good drive in movie?

627
00:33:43,160 --> 00:33:45,760
Like, like Alien is not a good
drive in movie.

628
00:33:46,200 --> 00:33:48,600
One of my favorite movies.
It's too dark, right?

629
00:33:49,480 --> 00:33:51,920
You get lost.
You, you, you lose some of the,

630
00:33:51,920 --> 00:33:56,520
the, the, the punch of that.
I made some notes.

631
00:33:58,640 --> 00:34:01,320
What's a good one?
Lawrence of Arabia is a

632
00:34:01,320 --> 00:34:07,080
spectacular.
I mean, it's epic, it's big,

633
00:34:07,080 --> 00:34:09,560
it's bright, it's got a great
soundtrack.

634
00:34:09,560 --> 00:34:12,360
You know, you can, you can be in
and out of it and kind of, you

635
00:34:12,360 --> 00:34:14,080
know, watch it.
Any anything we believe so,

636
00:34:14,639 --> 00:34:16,040
yeah.
Yeah, I think Drive.

637
00:34:16,040 --> 00:34:20,400
Insurance are like the perfect
venue for summer blockbusters,

638
00:34:20,719 --> 00:34:23,760
slash horror movies.
Horror movies are are huge at

639
00:34:23,760 --> 00:34:25,560
the drive in.
But to your point, like they

640
00:34:25,560 --> 00:34:29,639
can't be too dark because the
the part of the charm of a drive

641
00:34:29,639 --> 00:34:31,639
in is that the projection is not
always the best.

642
00:34:31,840 --> 00:34:34,120
And so you have to wait till
it's pitch black outside to see

643
00:34:34,120 --> 00:34:36,960
anything on the drive in screen.
Yeah, but there's there's

644
00:34:36,960 --> 00:34:40,840
something like Jaws is I think
about Jaws as like that is the

645
00:34:40,880 --> 00:34:43,199
the pinnacle of a drive in movie
for me.

646
00:34:43,400 --> 00:34:45,000
That was on my list.
Jaws was.

647
00:34:45,080 --> 00:34:49,440
Jaws was the second one on my
list of being a movie to see.

648
00:34:49,520 --> 00:34:53,320
Yeah, and then, you know, you
can't forget Halloween, right?

649
00:34:53,639 --> 00:34:56,679
I mean like.
No, Yeah, nostalgic Halloween.

650
00:34:57,080 --> 00:34:58,800
Now, listen, we're not going to
advocate.

651
00:34:58,840 --> 00:35:01,920
We're not going to advocate
bringing open containers in your

652
00:35:01,920 --> 00:35:05,560
vehicle to the drive in theater.
But I'm just saying they would

653
00:35:05,560 --> 00:35:09,240
pair very well, Joe.
Yeah, I agree.

654
00:35:09,480 --> 00:35:13,880
How do we feel about animated
films on at the drive in because

655
00:35:13,880 --> 00:35:16,360
my my favorite drive in double
feature.

656
00:35:16,720 --> 00:35:19,720
Partially just who I was with.
It was a great night but

657
00:35:19,720 --> 00:35:22,560
Despicable Me.
Really solid animated film

658
00:35:22,560 --> 00:35:26,880
followed up by Toy Story 3, one
of the greatest animated films

659
00:35:27,080 --> 00:35:30,240
that was a great double feature.
That's a good one.

660
00:35:30,600 --> 00:35:33,280
I mean, any toy look, any Toy
Story, I can watch it over and

661
00:35:33,280 --> 00:35:35,760
over and over again.
And cars, dude, cars is another

662
00:35:35,760 --> 00:35:39,040
one.
Yeah, see, Cars is a movie that

663
00:35:39,040 --> 00:35:41,760
I don't go back to that often,
but if you told me it was at the

664
00:35:41,760 --> 00:35:44,640
drive in, I'm like, you're
basically caught.

665
00:35:44,960 --> 00:35:47,720
You're cosplaying to go see Cars
at that point.

666
00:35:47,720 --> 00:35:51,520
I think it's great like.
No, the other animated movie,

667
00:35:51,520 --> 00:35:54,000
because I because I have a
grandson now and he's like, he's

668
00:35:54,000 --> 00:35:55,600
like, you know, these things is
Madagascar.

669
00:35:55,840 --> 00:35:58,160
That movie, that movie is so
funny.

670
00:35:58,960 --> 00:36:02,040
That movie is.
I have never seen Madagascar.

671
00:36:02,480 --> 00:36:05,720
It's good.
Brad, we had a great drive in

672
00:36:05,720 --> 00:36:07,960
experience last year.
We we took the kids.

673
00:36:07,960 --> 00:36:10,880
They did inside out two and
then, you know, there's the

674
00:36:10,880 --> 00:36:13,720
little intermission with the hot
dog on the screen and then they

675
00:36:13,720 --> 00:36:17,280
followed it up with the Garfield
movie, which, you know, I hope

676
00:36:17,280 --> 00:36:20,280
there's no big defenders of the
Garfield movie absolutely

677
00:36:20,280 --> 00:36:23,360
sucked.
I mean, like, like by far the

678
00:36:23,360 --> 00:36:25,160
worst movie of the year for me
last year.

679
00:36:25,360 --> 00:36:31,640
However, by like the 25 minute
mark, it was, you know, 12:30 in

680
00:36:31,640 --> 00:36:33,520
the morning, the kids are passed
out.

681
00:36:33,520 --> 00:36:35,760
So I looked at my wife and I was
like, this is awful.

682
00:36:36,200 --> 00:36:38,000
Do we leave now?
And she was like, yeah, let's do

683
00:36:38,000 --> 00:36:39,120
it.
So it was great.

684
00:36:39,320 --> 00:36:41,440
We didn't have to sit through
the the bad one.

685
00:36:41,440 --> 00:36:44,000
They programmed that at the end.
It was, it was fantastic.

686
00:36:44,520 --> 00:36:45,440
Yeah.
I love it.

687
00:36:45,880 --> 00:36:48,120
I'll tell you the funny, the,
the other thing too is like we

688
00:36:48,120 --> 00:36:51,240
even, we even, you know, brought
our kids to the drive in too.

689
00:36:51,240 --> 00:36:54,760
And, and like, so we would go,
we spend a lot of time in Cape

690
00:36:54,760 --> 00:36:58,560
Cod because I grew up in Boston.
We love Cape Cod and, and going

691
00:36:58,560 --> 00:37:02,040
to the movie theater, going to
the drive in the Cape is, is a

692
00:37:02,080 --> 00:37:05,880
singular experience because the
mosquitoes are so bad.

693
00:37:06,520 --> 00:37:11,720
So you have this balance of like
you have to, you have to have

694
00:37:11,720 --> 00:37:14,480
the car running for a while, but
the windows up and cooling it

695
00:37:14,480 --> 00:37:16,160
down.
But then the second you know you

696
00:37:16,160 --> 00:37:18,360
can't sit there, your car right
now, you turn it off.

697
00:37:18,360 --> 00:37:21,520
It's like, it is like it's, it's
almost like a cartoon.

698
00:37:21,520 --> 00:37:24,200
The the, the swarm comes in and
just attacks you.

699
00:37:24,840 --> 00:37:27,320
That's a nut.
It's probably not a really it's

700
00:37:27,640 --> 00:37:30,640
probably not doing a lot for the
drive in tourism trade.

701
00:37:30,920 --> 00:37:33,160
Yeah, not an endorsement that
they're looking for right now.

702
00:37:33,160 --> 00:37:35,640
It's just.
Want to be eaten alive?

703
00:37:37,240 --> 00:37:40,360
Now are you guys like I'm going
to take my lawn chairs and sit

704
00:37:40,360 --> 00:37:44,040
outside the car type of people
or are you because I like to do

705
00:37:44,160 --> 00:37:47,400
windows up, lights turned all
the way off, air conditioning on

706
00:37:47,480 --> 00:37:49,920
and listen on the radio because
then you get the surround sound

707
00:37:49,920 --> 00:37:52,720
experience.
Yeah, I, I tend to be the, I

708
00:37:52,720 --> 00:37:55,840
tend to be in.
Well also I get to sit in the

709
00:37:55,840 --> 00:37:58,520
front seat so that makes it a
lot better.

710
00:38:01,160 --> 00:38:06,000
I'd say we, we've done the the
back of the truck, sit in the

711
00:38:06,000 --> 00:38:07,600
back of the truck with your
radio.

712
00:38:07,800 --> 00:38:09,840
That's always a good time.
Even now.

713
00:38:09,840 --> 00:38:13,040
We, we haven't taken my kids
yet, but the other day we went

714
00:38:13,040 --> 00:38:15,520
to an ice cream shop and it was
raining outside and it was a

715
00:38:15,520 --> 00:38:18,560
tiny shop and there's no room.
So we just opened up the Hatch

716
00:38:18,560 --> 00:38:21,160
of our minivan and sat in the
sat in the back of our minivan

717
00:38:21,160 --> 00:38:23,880
and ate ice cream.
I could see that being a great

718
00:38:23,880 --> 00:38:27,280
place to watch a drive in film.
Yeah, there.

719
00:38:27,360 --> 00:38:30,200
There is something great when
you're a kid about when when the

720
00:38:30,200 --> 00:38:33,160
parents open the back hatch and
you're allowed to sit in the

721
00:38:33,160 --> 00:38:35,560
place that you were not
previously allowed to sit.

722
00:38:35,680 --> 00:38:38,760
Like it's just memorable.
I get to watch a movie and break

723
00:38:38,760 --> 00:38:40,240
rules like what could be.
Better than that.

724
00:38:40,240 --> 00:38:43,000
Well, you, you back in like you
back up on them and you looked

725
00:38:43,320 --> 00:38:43,920
it up.
Yeah.

726
00:38:44,160 --> 00:38:45,920
Oh yeah.
That's that is a good way to do

727
00:38:46,000 --> 00:38:48,800
it.
Joe, I will once again advocate

728
00:38:48,800 --> 00:38:52,760
for at at some point when, when
we are all together, we need to

729
00:38:52,760 --> 00:38:55,520
host some sort of film and
whiskey barrel craft spirits

730
00:38:55,520 --> 00:38:59,120
movie night because it's it's
always great to talk to a guest

731
00:38:59,120 --> 00:39:01,000
who knows his way around a
movie.

732
00:39:01,160 --> 00:39:03,360
And it sounds like you know the
insurance and outs of a, of a

733
00:39:03,360 --> 00:39:05,080
drive in theater as well.
So.

734
00:39:05,920 --> 00:39:09,360
Yeah, we should that that's
actually they do some.

735
00:39:09,480 --> 00:39:11,280
There are some in Louisville
too.

736
00:39:11,280 --> 00:39:13,680
I think that that there are some
outdoor movies.

737
00:39:13,840 --> 00:39:17,520
I have to look into that.
Let's make it happen.

738
00:39:17,840 --> 00:39:20,120
Or just get a sheet in the
projector.

739
00:39:20,720 --> 00:39:23,000
Yeah, yeah, exactly.
Well, we're going to see you in

740
00:39:23,000 --> 00:39:25,600
a couple weeks here at the
Kentucky Bourbon Festival.

741
00:39:25,600 --> 00:39:28,440
But let let me just say, on
behalf of me and Brad, thank you

742
00:39:28,440 --> 00:39:30,680
so much for everything you do.
Thank you for these bottles of

743
00:39:30,680 --> 00:39:33,080
whiskey.
And thank you, Joe Beatrice from

744
00:39:33,080 --> 00:39:35,840
Barrel Craft Spirits for joining
us on film and whiskey today.

745
00:39:36,320 --> 00:39:37,600
Thanks for having me, I had a
great time.

746
00:39:37,600 --> 00:39:38,720
I love doing this but yeah, so
much fun.

747
00:39:40,200 --> 00:39:42,680
All right, guys, we will see you
next week with another regularly

748
00:39:42,680 --> 00:39:45,320
scheduled episode, but until
then, I'm Bob Book.

749
00:39:45,640 --> 00:39:48,200
I'm Brad.
G and we'll see you next time.

750
00:40:12,320 --> 00:40:12,560
Music.