Lee DIaz

Lee DIaz Profile Photo

Director, eCommerce & Single Barrel Curator

Lee Diaz brings a rare blend of storytelling chops, brand-building expertise, and genuine passion for great spirits to the Film & Whiskey podcast. As Senior Manager of Social Media & Digital Events at ReserveBar, ReserveBar, he helps shape how fans discover new bottles and new experiences, leading the company’s social strategy as well as its Top Flight single-barrel program, where he works directly with distilleries to curate exclusive picks for ReserveBar’s audience. His work centers on helping people discover new bottles, learn the craft of at-home bartending, and connect with the personalities shaping today’s spirits world. At

Before he found his way into the spirits world, Lee built an eclectic career across some of the biggest brands in culture—Fender, Hilton, and AT&T—where he developed digital programs that connected people, sharpened brand voices, and elevated communities. Whether he was spotlighting global artists, helping travelers find hidden local gems, or empowering employees to become advocates for their own company, Lee’s through-line has always been simple: use storytelling to bring people together.

His mix of curiosity, industry know-how, and genuine enthusiasm makes him a natural fit for Film & Whiskey’s mission of discovery, whether that’s a classic movie, a new bottle, or a conversation worth savoring.

Nov. 17, 2025

Singin' in the Rain (1952) / Weller Special Reserve Bourbon

This week on the Film & Whiskey Podcast, Brad and Bob revisit one of Hollywood’s most beloved musicals: 1952’s Singin’ in the Rain. And they’re not splashing through the puddles alone: friend of the show and ReserveBar’s own Lee Diaz returns to bring his signature blend of charm, film knowledge, an…
Guest: Lee DIaz
Feb. 4, 2025

Everything Everywhere All At Once / Barrell New Year 2025 Bourbon ft. Lee Diaz, ReserveBar

Bob and Brad dive into one of the most talked-about films of recent years: Everything Everywhere All At Once (2022) . They break down the film’s mind-bending multiverse concept, Michelle Yeoh’s career-defining performance, an...
Guest: Lee DIaz
May 14, 2024

Night at the Museum / Redwood Empire Lost Monarch (feat. Lee Diaz, ReserveBar)

In this captivating episode of the Film & Whiskey Podcast, join hosts Bob and Brad along with special guest Lee Diaz, E-commerce director and Single Barrel Curator at reservebar.com, as they explore the whimsical chaos of "Night at the Museum" and dive into the rich, smooth notes of Redwood Empire …
Guest: Lee DIaz
Dec. 20, 2023

Zach's Whiskey Corner: Dazed and Confused / Balcones Cataleja ft. Lee Diaz, ReserveBar

Welcome back to Zach's Whiskey Corner, a unique fusion of film lore and whiskey lore, hosted by Zach Johnston from Uproxx . In this episode, we're joined by Lee Diaz of ReserveBar for a nostalgic trip back to the 90s with the...
Sept. 25, 2023

New York World Wine and Spirts Competition 2023 Mega-Episode

Ever wondered what those "gold medals" you see on wine and spirits bottles are for? Bob and Brad were recently invited to serve as judges for the prestigious New York World Wine and Spirits Competition , and they're here to b...