Director, eCommerce & Single Barrel Curator
Lee Diaz brings a rare blend of storytelling chops, brand-building expertise, and genuine passion for great spirits to the Film & Whiskey podcast. As Senior Manager of Social Media & Digital Events at ReserveBar, ReserveBar, he helps shape how fans discover new bottles and new experiences, leading the company’s social strategy as well as its Top Flight single-barrel program, where he works directly with distilleries to curate exclusive picks for ReserveBar’s audience. His work centers on helping people discover new bottles, learn the craft of at-home bartending, and connect with the personalities shaping today’s spirits world. At
Before he found his way into the spirits world, Lee built an eclectic career across some of the biggest brands in culture—Fender, Hilton, and AT&T—where he developed digital programs that connected people, sharpened brand voices, and elevated communities. Whether he was spotlighting global artists, helping travelers find hidden local gems, or empowering employees to become advocates for their own company, Lee’s through-line has always been simple: use storytelling to bring people together.
His mix of curiosity, industry know-how, and genuine enthusiasm makes him a natural fit for Film & Whiskey’s mission of discovery, whether that’s a classic movie, a new bottle, or a conversation worth savoring.